Khabane Lame Net Worth

What Is Khaby Lame’s Net Worth?

Khaby Lame, born Khabane Lame on March 9, 2000, is a Senegalese-Italian social media sensation renowned for his silent comedic sketches on TikTok. As of March 2025, his net worth is estimated to be around $40 million, according to Celebrity Net Worth. However, other sources estimate his net worth to be between $16.5 million and $20 million. This substantial wealth primarily stems from his massive online presence, brand endorsements, and strategic business ventures.

Earnings and Financial Overview

Lame’s financial ascent has been remarkable, particularly in recent years. In 2022, he reportedly earned $10 million. His earnings increased to approximately $16.5 million between June 2022 and September 2023, according to Forbes. It has been mentioned that he can command up to $750,000 per post for endorsements on TikTok and Instagram. Alessandro Riggio, his manager, stated that brands pay Lame about $400,000 per TikTok post on average. These figures underscore his influence and appeal to major brands seeking to connect with a broad audience.

Lame’s income streams include:

TikTok Creator Fund: He was one of the beneficiaries of TikTok’s $2 billion Creator Fund in 2020.
Brand Endorsements: Partnerships with major brands significantly contribute to his earnings.
Sponsored Content Collaborations: Creating sponsored content for various brands.
Merchandise Sales: He has his own online store, Khabyshop, featuring a range of merchandise.

Khaby Lame’s Career Highlights

Before his meteoric rise to fame, Khaby Lame worked as a CNC machine operator in a factory near Turin, Italy. He was laid off in March 2020 due to the COVID-19 pandemic, which led him to pursue content creation on TikTok. Some key milestones in his career include:

2020: Started posting videos on TikTok, gaining popularity for his silent reactions to overly complicated life hacks.
April 2021: Surpassed Gianluca Vacchi as the most-followed Italian on TikTok.
July 2021: Overtook Addison Rae to become the second most-followed TikTok creator globally.
2022: Named in Fortune’s 40 Under 40 and Forbes’ 30 Under 30 lists.
June 22, 2022: Became the most-followed person on TikTok, surpassing Charli D’Amelio, with 142.1 million followers. As of February 2025, he has 162.4 million followers.
2023: Served as a judge on the television show “Italia’s Got Talent”.

Brand Partnerships and Endorsements

Khaby Lame has collaborated with numerous international brands, securing lucrative endorsement deals. Some notable partnerships include:

Hugo Boss: In January 2022, Lame signed a multi-year partnership with Hugo Boss, participating in their #BeYourOwnBOSS campaign. In June 2022, he launched his first capsule collection, Boss x Khaby, with the brand in Milan.
Binance: In June 2022, Lame became a brand ambassador for the cryptocurrency exchange Binance, aiming to increase Web3 awareness and adoption.
Other Brands: He has also endorsed brands like Xbox, Netflix, Amazon Prime, Dream 11, Juventus, Airbnb, and EY3K0N comics.

According to a 2022 report by Fortune, Hugo Boss paid him USD 450,000 just to walk the ramp at the Milan Fashion Show.

Social Media Presence

Khaby Lame’s influence extends across multiple social media platforms. As of March 2025, his statistics include:

TikTok: @khaby.lame (162.4 million followers and 2.5 billion likes). Follower growth in March was 0.12%.
Instagram: @khaby00 (81 million followers)
YouTube: Khaby.Lame channel (12.3 million subscribers and 4.3 billion total views).

Personal Life

Khabane “Khaby” Lame was born on March 9, 2000, in Senegal. When he was one year old, his family moved to Italy and settled in a public housing complex in Chivasso, near Turin. He gained Italian citizenship in August 2022. In October 2020, Khaby became engaged to Zaira Nucci.

Real Estate and Assets

Specific details regarding Khaby Lame’s real estate holdings and other assets are not publicly available.

Recognition and Influence

Lame’s unique approach to content creation, characterized by his silent reactions and simple solutions to complicated scenarios, has resonated with a global audience. Samir Chaudry, founder of The Publish Press, noted that Lame’s appeal comes from his emphasis on “authenticity over production” and “not trying too hard.” Christina Ferraz, founder of American marketing agency Thirty6Five, stated, “His exasperation is relatable, and feelings are universal.”

Lame’s popularity has also led to collaborations with prominent figures in the entertainment and sports industries, further solidifying his status as a major influencer. He has appeared with celebrities such as Robert Downey Jr., Tom Cruise, and Jason Momoa, promoting their movies on his platforms.