Overview

Jordan Terrell Carter (born September 13, 1995), known professionally as Playboi Carti, is an American rapper and singer-songwriter. He is an influential figure among his generation, and has contributed to the progression of rage and trap music. After gaining a cult following early in his career, Carter garnered mainstream attention following the release of his eponymous debut mixtape (2017), which debuted at number 12 on the US Billboard 200 and included the Billboard Hot 100-charting singles “Magnolia” and “Wokeuplikethis”. Carter’s debut studio album, Die Lit (2018) reached further success on the chart, debuting at number three on the US Billboard 200. Aside from his solo career, Carter founded the Opium record label and creative agency in 2019, through which he signed aesthetically-similar fellow Georgia-based rappers Ken Carson and Destroy Lonely, as well as the group Homixide Gang.

Opium

Founder
What Is Playboi Carti Net Worth?

What Is Playboi Carti Net Worth?

As of 2025, Playboi Carti, the American rapper known for his experimental style and often-mumbled lyrics, has accumulated a Playboi Carti Net Worth estimated at $9 million. This valuation reflects his success within the music industry, fueled by album sales, streaming revenue, touring, and other ventures.

Early Career and Rise to Fame

Born Jordan Terrell Carter on September 13, 1996, in Atlanta, Georgia, Playboi Carti’s initial aspirations leaned towards basketball. He attended North Springs Charter High School in Sandy Springs, Georgia, with dreams of NBA stardom. However, a conflict with his coach led him to abandon this pursuit and dedicate himself to music. During high school, Carti juggled classes, music production, and a job at H&M, often prioritizing his creative and professional endeavors over academic attendance.

Carti’s journey into music began in 2011, though much of his early work has been removed from the internet. A pivotal moment came when he moved to New York and connected with the ASAP Mob collective while staying at his drug dealer’s apartment. In 2015, after meeting at a show in Texas, ASAP Rocky took Playboi Carti under his wing, providing mentorship and guidance. This association significantly boosted Carti’s profile, leading to increased attention for his singles “Broke Boi” and “Fetti,” released on SoundCloud. During this period, Carti collaborated extensively with artists from Atlanta’s underground rap scene, including Yung Bans, Lil Yachty, and Ethereal. He also gained valuable experience touring with ASAP Ferg and Lil Uzi Vert, further solidifying his presence in the hip-hop landscape.

By the end of 2016, Playboi Carti Net Worth was beginning to grow thanks to streaming revenue from SoundCloud and initial touring fees. He signed a major record deal with Interscope Records in 2016, marking a significant milestone in his career, though specific financial details of the contract remain private.

Major Label Success and Album Performances

Following his signing with Interscope, Playboi Carti released his debut mixtape in April 2017. This release garnered attention from major music publications, including Pitchfork, Spin, XXL, and PopMatters. The mixtape peaked at number 12 on the Billboard 200 chart, propelled by the success of singles such as “Magnolia” and “Woke Up Like This.” In support of the mixtape, Playboi Carti embarked on tour with Gucci Mane and Dreezy, increasing his visibility and revenue streams.

In May 2018, Carti released his debut studio album, “Die Lit.” The album reached number three on the US Billboard 200 chart and was certified gold by the Recording Industry Association of America (RIAA) several months later, signifying sales of over 500,000 units. The album featured collaborations with prominent artists such as Nicki Minaj, Chief Keef, Young Thug, and Lil Uzi Vert. This project significantly contributed to Playboi Carti Net Worth. While specific sales figures and streaming numbers are dynamic and change constantly, sources indicated that “Die Lit” generated substantial revenue through streaming platforms like Spotify, Apple Music, and YouTube.

In December 2020, Carti released his highly anticipated second studio album, “Whole Lotta Red.” The 24-track album debuted at number one on the US Billboard 200, marking a major achievement in his career. “Whole Lotta Red” featured guest appearances from Future, Kanye West, and Kid Cudi. Initial projections estimated first-week sales of over 100,000 equivalent album units. This release undoubtedly boosted Playboi Carti Net Worth, though precise financial figures are not publicly available.

The years between his albums saw various leaked tracks accumulating tens of millions of streams, suggesting continued fan engagement and potential lost revenue from unofficial releases. In April 2020, he officially released “@Meh,” which peaked at number 35 on the Billboard Hot 100. A month later, he featured on Drake’s single “Pain 1993,” which debuted at number seven, becoming Playboi Carti’s first top-ten hit on the chart. Royalties from these singles and features further contributed to his overall earnings.

Income Streams and Revenue Generation

Album Sales and Streaming: Playboi Carti’s revenue is significantly derived from album sales and streaming royalties. While exact figures fluctuate, industry estimates suggest that a successful album release can generate millions of dollars in revenue through physical and digital sales, as well as streaming platforms. For instance, an album achieving gold certification (500,000 units sold) can translate to several million dollars in revenue, shared between the artist, record label, and other stakeholders.

Touring and Live Performances: Touring represents another major source of income for Playboi Carti. Concert ticket sales, merchandise sales, and performance fees all contribute to his overall earnings. The exact amount earned per show varies depending on the venue size, location, and demand. However, successful tours can generate hundreds of thousands or even millions of dollars for an artist.

Merchandise Sales: Playboi Carti, like many artists, generates revenue through the sale of branded merchandise. This can include clothing, accessories, and other items featuring his name, logo, or album artwork. The profit margins on merchandise can be substantial, contributing significantly to his income.

Collaborations and Features: Carti’s collaborations with other artists, such as his feature on Drake’s “Pain 1993,” generate income through royalties and performance fees. A successful feature on a popular song can lead to substantial earnings.

Record Label Advances and Royalties: Playboi Carti’s record deal with Interscope Records likely included advance payments and royalty agreements. Advances are upfront payments made to the artist, which are then recouped from future earnings. Royalties represent a percentage of the revenue generated from album sales, streaming, and other sources. The specific terms of these agreements are confidential, but they play a significant role in his financial success.

Relationships and Legal Issues

In 2018, Playboi Carti began a relationship with Australian rapper Iggy Azalea. In 2020, it was reported that Azalea gave birth to their son, Onyx Kelly. This personal relationship has occasionally intersected with media attention and public perception.

Carti has faced legal challenges, including a 2017 arrest on domestic abuse charges that were later dropped. In 2018, he was fined £800 for punching a driver in Gretna, Scotland. In 2020, he was arrested in Georgia on drug and gun charges but was released on bond the following day. These legal issues can potentially impact Playboi Carti Net Worth, both through legal fees and potential reputational damage.

Real Estate and Assets

Information regarding Playboi Carti’s specific real estate holdings and other assets is limited, as such details are often kept private. Public records do not reveal specific addresses or property values associated with him. Like many high-profile individuals, it is likely that he owns or rents properties, but detailed information is not publicly accessible.

Luxury Vehicles and Personal Investments

Specific details about Playboi Carti’s personal investments are not publicly available. Information regarding the specific models of luxury vehicles owned by Playboi Carti is not readily available. While he likely possesses such assets, details are generally kept private.

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