Net Worth Ranker
What Is Max Holloway’s Net Worth?
As of March 2025, Max Holloway’s net worth is estimated to be between $5 million and $6 million. This substantial wealth is primarily attributed to his successful career in the Ultimate Fighting Championship (UFC), encompassing fight purses, win bonuses, and pay-per-view shares. Holloway’s financial achievements also stem from various endorsements and business ventures.
Sources of Max Holloway’s Net Worth
MMA Career Earnings: Max Holloway has earned a significant portion of his wealth through his career as a mixed martial artist. Over his 12 years in the UFC, Holloway has earned over $9.7 million. Fight purses, particularly for high-profile events, contribute substantially to his income. For instance, it’s reported that he pocketed upward of $4.8 million combined for his fights at UFC 300 and UFC 308.
His most lucrative single fight payout came at UFC 300 against Justin Gaethje, where he reportedly earned $2.7 million, including $600,000 in bonuses. In contrast, Holloway’s initial UFC fight against Dustin Poirier earned him a mere $6,000.
Endorsements and Sponsorships: In addition to his fight earnings, Holloway has secured endorsement deals with several global companies. As of October 2024, his endorsement partners include Stake, Darc Sport, Transparent Labs, Instant Hydration, and Venum. The specific annual income derived from these endorsements is not publicly known.
Business Ventures: Holloway has also ventured into business, including his clothing line, “Blessed Era,” contributing to his overall income. He is also an investor and ambassador for “New Brew,” a non-alcoholic functional beverage company.
Real Estate Investments: Holloway owns a home in Waianae, Hawaii, and has invested in other real estate properties. The specific details, addresses, and values of these properties are not publicly available.
Key Milestones in Max Holloway’s Career
Early Career: Holloway began his MMA career in 2010 and joined the UFC in 2012. His initial UFC salary was $6,000 for his fight against Dustin Poirier.
Championship Wins: He won the interim UFC Featherweight Championship in 2016 by defeating Anthony Pettis and became the undisputed Featherweight Champion in 2017 by defeating José Aldo at UFC 212.
Title Defenses and Notable Fights: Holloway successfully defended his Featherweight Championship three times. Notably, at UFC 231 against Brian Ortega, he earned $1,050,000 and broke the UFC record for most significant strikes in a single fight with 290.
BMF Title: In April 2024, Holloway won the symbolic “BMF” title by defeating Justin Gaethje at UFC 300, earning a reported $2.7 million for the fight, including bonuses.
Highest UFC Payouts: Some of Holloway’s highest UFC payouts include $1,050,000 against Brian Ortega at UFC 231 and $2.7 million against Justin Gaethje at UFC 300 including bonuses.
Other AccomplishmentsHe has won six ‘Fight of the Night’, four ‘Performance of the Night,’ and one ‘Knockout of the Night’ bonuses in the UFC. In 2017, RealSport awarded him the Fighter of the Year award.
Details on Max Holloway’s Earnings Over Time
Holloway’s earnings have significantly increased throughout his UFC career. Starting with a base salary of $6,000 in his first fight, his base salary has risen to an estimated $500,000. He has earned substantial amounts in specific fights:
- UFC debut against Dustin Poirier: $6,000
- Against Pat Schilling: $22,000
- Against Akira Corassani: $120,000
- Interim UFC Featherweight Championship against Anthony Pettis: $260,000
- Against Jose Aldo: $410,000 and $370,000 in their title fights
- UFC 231 against Brian Ortega: $1,050,000
- Against Dustin Poirier (Lightweight): $440,000
- Against Frankie Edgar at UFC 240: $390,000
- Against Calvin Kattar at UFC Fight Island 7: $470,000
- Against Yair Rodriguez at UFC Vegas 42: $571,000
- Against Alexander Volkanovski: $990,000 and $380,000 in back-to-back losses, and $532,000 in their third fight
- Against Arnold Allen and Jung Chan-Sung: estimated $1,000,000 and a guaranteed $421,000, respectively.
- UFC 300 against Justin Gaethje: $2.7 million
Personal Life and Habits
Born on December 4, 1991, in Honolulu, Hawaii, Jerome Max Kelii Holloway is of Native Hawaiian and Samoan descent. He married his first wife, Kaimana Pa’aluhi, in 2014, and they had a son named Rush. They divorced in 2017. Holloway remarried Alessa Quizon in the spring of 2022.
Holloway is known for his philanthropic efforts, regularly donating to various charities and supporting causes close to his heart.
Ranking and Legacy
Max Holloway is considered one of the greatest featherweights of all time. As of March 11, 2025, he is ranked #13 in the UFC men’s pound-for-pound rankings. He is also a former UFC Featherweight Champion and the current UFC ‘BMF’ Champion. He boasts a stellar record of 26 wins and 7 losses in his MMA career, with 12 wins by knockout, 2 by submission, and 12 by decision.
