Overview

Sidney Royel Selby III (born May 3, 1997), most famously known as Desiigner, is an American rapper and singer. He first gained prominence with his debut single “Panda” in 2015, which impressively topped the Billboard Hot 100 chart. Shortly after his song went viral, he signed with Kanye West’s GOOD Music, under the umbrella of Def Jam Recordings. Without even releasing a debut studio album at the time, Desiigner parted ways with both labels in 2019 and started his own label LOD Records. Desiigner’s musical style is influenced by Southern hip hop. In his personal life, Desiigner keeps a relatively low profile. Outside of focusing on his craft, he also cherishes moments with family and friends. His dedication to both his career and personal values paints a picture of a multi-dimensional artist who strives to balance fame with genuine connections and meaningful contributions.

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What Is Desiigner’s Net Worth?

As of March 31, 2025, Desiigner, the American rapper and singer, has an estimated net worth of $1 million. This valuation primarily stems from his music career, including earnings from record sales, streaming royalties, live performances, and brand endorsements. While specific financial breakdowns are not publicly available, a closer look at his career trajectory provides insights into the factors influencing his net worth.

Early Career and the “Panda” Phenomenon

Born Sidney Selby III on May 3, 1997, in Brooklyn, New York City, Desiigner’s early life laid the foundation for his future career. His grandfather, Sidney “Guitar Crusher” Selby, was a blues musician, exposing Desiigner to music from a young age. He honed his skills singing in church and school choirs, exploring his musical talents before transitioning to rap. Initially performing under the names Dezolo and Designer Royel, he eventually settled on Desiigner. On December 3, 2015, Desiigner released his debut song “Zombie Walk.” It was his single “Panda,” released on iTunes on December 20, 2015, and re-released in early 2016, that catapulted him to fame. “Panda” topped the Billboard Hot 100 chart, becoming a viral sensation and earning him a Grammy nomination for Best Rap Performance. The success of “Panda” led to a recording contract with Def Jam Recordings and Kanye West’s GOOD Music imprint, significantly impacting his early career earnings.

Def Jam Recordings and Subsequent Projects

After signing with Def Jam Recordings, Desiigner made appearances on Kanye West’s album “The Life of Pablo,” contributing to the tracks “Pt. 2” and “Freestyle 4.” These collaborations increased his visibility and further solidified his position in the music industry. In 2016, he performed at the South by Southwest (SXSW) festival and collaborated with several other rappers on the single “Champions”. His first full-length mixtape, “New English,” was released on Tidal. In July 2016, Desiigner released the single “Tiimmy Turner,” which peaked at number 34 on the Billboard Hot 100, demonstrating his ability to create commercially viable music beyond his initial hit. In the spring of 2018, Desiigner released his debut EP, “L.O.D.,” his final project released through Def Jam and the GOOD Music imprint. While specific financial details of his Def Jam contract are not publicly available, such deals typically include advances, royalties, and marketing support, all of which contribute to an artist’s income. The exact royalty rates and advance amounts would depend on the specifics of his contract and negotiation.

Independent Career and LOD Records

In 2019, Desiigner departed from Def Jam and GOOD Music to pursue his career as an independent artist. He established his own label, LOD Records, through which he released the song “Diva” in 2020. He continued to release EPs, including “Diamonds Forever” and “3 the Hard Way.” As an independent artist, Desiigner retains greater control over his music and earnings, but also assumes the financial risks and responsibilities associated with production, marketing, and distribution. Although specific revenue figures for these independent releases are not available, they contribute to his overall income stream. Desiigner’s ability to leverage digital platforms for distribution and promotion plays a crucial role in generating revenue as an independent artist.

Featured Appearances and Collaborations

Desiigner has made numerous featured appearances on tracks by other artists, including “Strapped & Ready,” “Finesse,” “On the Low,” “Danny DeVito,” “New Beamer,” “All Around the World,” and “Up Next.” His most significant collaboration was on BTS’s “Mic Drop (Remix),” which also featured Steve Aoki. This track peaked at number 28 on the Billboard Hot 100 in 2017. Featured appearances can provide additional income through royalties and performance fees, as well as exposure to new audiences, potentially boosting his overall brand and earning potential. The financial terms for featured appearances vary, depending on the artist’s bargaining power and the specific agreement negotiated for each collaboration. Generally, it involves a percentage of the royalties earned from the track.

Legal Issues and Public Image

In September 2016, Desiigner faced legal issues when he and three others were arrested in New York City on drug and weapon charges. Although the weapon charge was dropped and Desiigner was eventually cleared of all charges after it was discovered that the pills were anabolic steroids belonging to his driver, such incidents can impact an artist’s public image and potentially affect their earning potential. In the spring of 2023, Desiigner was charged with indecent exposure for allegedly masturbating in front of flight attendants on a Delta Air Lines flight from Tokyo to Minneapolis. Legal issues can lead to legal fees, fines, and damage to reputation, all of which can negatively impact an artist’s net worth.

Personal Life and Relationships

Desiigner was previously in a long-term relationship with Zana Ray, which ended in 2021 after Ray was involved in a near-fatal car accident. The personal life and relationships of a celebrity can also indirectly affect their career and earnings. While specific financial implications are difficult to quantify, maintaining a positive public image can be crucial for endorsements, sponsorships, and overall fan support.

Factors Influencing Desiigner’s Net Worth

Several key factors influence Desiigner’s net worth:

  • Music Sales and Royalties: Earnings from the sales of his singles and albums, as well as royalties from streaming platforms like Spotify, Apple Music, and Tidal. The exact amounts depend on the number of streams, downloads, and physical sales, as well as his royalty rates.
  • Live Performances: Income from concerts, festivals, and other live performances. Fees can vary widely based on the size and location of the event.
  • Publishing Rights: Revenue generated from the use of his music in films, television shows, and commercials. These rights are typically managed by a publishing company.
  • Endorsements and Sponsorships: Earnings from partnerships with brands to promote their products or services. These deals can range from social media posts to full-scale advertising campaigns.
  • Independent Ventures: Revenue from his own label, LOD Records, and any other business ventures he may have.

Net Worth Trajectory

Desiigner’s net worth of $1 million reflects a combination of his early success with “Panda,” his subsequent work with Def Jam and GOOD Music, and his ongoing efforts as an independent artist. While he may be described as a “one-hit wonder” by some, his continued involvement in music and his entrepreneurial ventures indicate a commitment to building a sustainable career. Although it is challenging to provide precise yearly income statistics without access to his financial records, it is possible to estimate based on industry standards and publicly available information. In 2016, the year “Panda” peaked, his income would have been significantly higher due to record sales, streaming royalties, and performance fees. Subsequent years would likely have seen fluctuations based on new releases, collaborations, and touring activity.

Real Estate and Assets

Information regarding Desiigner’s real estate holdings, personal aircraft, or luxury vehicles is not publicly available. However, it is common for artists with his level of success to invest in real estate or other assets. Details about these assets would provide a more comprehensive understanding of his overall net worth. Such investments often serve as a hedge against fluctuations in income from the entertainment industry.

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