Overview

Jerry Lorenzo Manuel Jr., born on October 5, 1977, is an American fashion designer and entrepreneur. He is the founder of the American streetwear label Fear of God. Lorenzo founded Fear of God in 2012, despite his lack of formal fashion training. He gained recognition after designing five custom looks for Justin Bieber’s Purpose World Tour and assisting with the tour’s merchandise design. Fear of God focuses on minimalist aesthetics and comfort within the luxury market. Lorenzo defines luxury as ‘being your own boss and making your own schedule,’ which influences Fear of God’s operations. He draws inspiration from figures like Kanye West, Kurt Cobain and Allen Iverson. He has also collaborated with brands like Nike, Vans and Adidas. Before Fear of God, Lorenzo worked in sports management and as a party promoter. Lorenzo’s journey reflects a blend of sports influence, faith, and a keen understanding of contemporary fashion.

Fear of God

Founder and Creative Director

What Is Jerry Lorenzo Manuel Jr. Net Worth’ Net Worth

Jerry Lorenzo Manuel Jr., born on October 5, 1977, is an American fashion designer renowned for founding the streetwear label Fear of God. His estimated net worth is $30 million. Lorenzo’s financial success is attributed to his brand’s popularity and his strategic approach to collaborations and brand expansion.

Early Life and Career Beginnings

Jerry Lorenzo initially pursued higher education at Florida A&M, earning a bachelor’s degree. He furthered his studies with an MBA from Loyola Marymount University, while also gaining practical experience in sales at Diesel. After completing his education, Lorenzo entered the corporate world, working with the LA Dodgers in managing corporate sponsorships and for a sports marketing agency. In 2008, he transitioned back to Los Angeles and became a party promoter, attracting attention from influential figures like Virgil Abloh, Pusha-T, and Kid Cudi. That same year, he began managing MLB player Matt Kemp, focusing on Kemp’s image and styling.

The Rise of Fear of God

Despite having no formal fashion training, Jerry Lorenzo founded Fear of God in 2012. He gained significant recognition after designing five custom looks for Justin Bieber’s Purpose World Tour and contributing to the tour’s merchandise design. Celebrities such as Kanye West and Kendall Jenner have been seen supporting his brand, contributing to its popularity and success. Fear of God has garnered millions of fans on social media, with its offerings selling out quickly in high-end stores, despite the high price point (hoodies can cost around $700 and jeans over $1000).

In 2017, Fear of God launched a collaboration with Vans, transforming their Era 95 shoe. In 2018, the brand collaborated with Nike to produce the signature Air Fear of God 1 silhouette. By 2020, Lorenzo moved away from both brands and took the position of Global Head of Adidas Basketball.

Fear of God’s revenue is estimated to be $37.7 million per year with a revenue per employee of $249,700. In 2023, the brand’s annual revenues were between $200 million and $300 million, driven by the sales of Essentials line.

Real Estate Investments

Jerry Lorenzo’s real estate ventures reflect his design sensibilities. In October 2018, he purchased a home in Los Angeles’ Los Feliz neighborhood for $8.5 million, which was the highest sale price in that area for the year. This property, a 7,200 square-foot mansion, features five bedrooms and seven bathrooms and is located on Nottingham Avenue. It was originally built in the 1930s for the Ralph family, founders of the Ralph’s grocery store chain. The interiors were renovated by Kathleen and Tommy Clements. In July 2024, he listed this Los Feliz property for $14.9 million. The property includes a guesthouse, sport court, and pool.

In early 2024, Lorenzo acquired a property in Beverly Hills for $20 million. The house, located at 9051 Briarcrest Lane, sits on 1.23 acres and features a skylit kitchen, glass-walled gym, tennis court, and a 52-foot swimming pool.

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