What Is David Dobrik’s Net Worth?
David Dobrik, a prominent figure in the digital entertainment world, has accumulated a net worth of $25 million. This wealth is primarily derived from his online content creation, brand partnerships, merchandise sales, and entrepreneurial ventures. He initially gained fame through the now-defunct Vine platform and subsequently solidified his presence on YouTube, becoming one of the highest-paid social media personalities globally.
Earnings and Revenue Streams
In 2020, David Dobrik’s earnings reached $16 million, showcasing his significant earning potential within the digital sphere. These earnings are attributed to several key revenue streams. Corporate sponsorships play a vital role, with Dobrik collaborating with major brands such as EA (Electronic Arts), Bumble, and SeatGeek. These partnerships involve sponsored content, promotional campaigns, and brand ambassadorships, contributing substantially to his annual income.
A significant portion of David Dobrik’s income is generated through his apparel line, Clickbait. The brand offers a variety of merchandise, including hoodies, shorts, pants, and other clothing items. The success of Clickbait is driven by Dobrik’s large and engaged fanbase, who actively support his ventures. Additionally, in November 2019, before changes to YouTube’s monetization policies, Dobrik was reportedly earning $275,000 per month from ad revenue alone. However, more recently, due to stricter YouTube guidelines, his ad revenue has decreased to under $2,000 per video despite receiving over 200 million views.
Early Life and Career Beginnings
Born on July 23, 1996, in Košice, Slovakia, David Dobrik’s family relocated to Vernon Hills, Illinois, when he was six years old. He has three siblings. Dobrik attended Vernon Hills High School, where he excelled in tennis. In 2014, he qualified for the Boys Tennis State Tournament, achieving third place in the doubles tournament. After graduating from high school, Dobrik made the move to Los Angeles to pursue his career in entertainment.
David Dobrik’s foray into the world of online content creation began in 2013 with his initial uploads to Vine, a short-form video-sharing app. His six-second clips quickly gained popularity, attracting a large following of over a million users. He frequently collaborated with other Vine personalities such as Liza Koshy, Gabbie Hanna, and Jason Nash. He was also a member of the YouTube group Second Class, which had over 18,000 subscribers by the end of the channel in 2015.
YouTube and Internet Success
Building on his Vine popularity, David Dobrik launched his primary YouTube channel, “David Dobrik,” in 2015. His videos primarily consist of comedy vlogs based on real-life situations and semi-scripted scenarios, often featuring his former Vine collaborators. He created his secondary YouTube channel, “David Dobrik Too,” in August 2016. This secondary channel mainly features blooper reels, challenge videos, and direct sponsorship deals.
In December 2018, David Dobrik received a Diamond Play Button from YouTube in recognition of surpassing 10 million subscribers on his primary YouTube channel. That same year, he was named one of the “10 Social Media Personalities Making the Most Noise” by PAPER magazine. As of December 2019, Dobrik’s vlog channel on YouTube had over 15 million subscribers and 6.4 billion views. It was the fifth-most viewed creator channel on YouTube in 2019, with 2.4 billion views in that year alone. Also, in December 2019, one of Dobrik’s videos featuring a large-scale elephant’s toothpaste experiment was named the Number 1 Top Viral Video on TikTok, another short-form video-sharing app. It had amassed 17.5 million likes and 180 million views.
In addition to his video content, David Dobrik hosts a podcast with fellow YouTuber and former Vine star Jason Nash, titled “VIEWS.” Dobrik launched his third YouTube channel, “Views Podcast,” where he posts the video podcast of VIEWS. He was subsequently featured by The Verge as one of the YouTubers who were able to make podcasts work on YouTube despite the platform’s heavy emphasis on video content.
Alongside other celebrities such as Diana Silvers, Gigi Hadid, and Joe Jonas, David Dobrik was featured in a July 2019 article by W magazine highlighting the trend of creating a separate Instagram account dedicated to showcasing photos taken with the use of films or by disposable cameras. In January 2020, Dobrik launched his own mobile camera application, “David’s Disposable,” which allows users to create retro-looking photographs of their own on their smartphones. The app itself is free and supported by advertisements, but users also have the option of paying a $1 subscription fee to access everything ad-free. Users can take photos directly in the application but have to wait until 9 AM the following day before they are available, a feature meant to simulate the wait time for photos from disposable cameras to be developed. Photos can also be ordered directly from the app as prints. As of February 2020, the app surpassed over a million downloads.
David Dobrik’s popularity and success are reflected in his many features and awards, including the Choice Male Web Star award at the 2019 Teen Choice Awards. He was also featured in Variety magazine’s annual “Power of Young Hollywood” list in August 2019 and named Sexiest Heartthrob of 2019 by People magazine. Additionally, according to a survey by Piper Jaffray & Co., Dobrik was named the top influencer and personality to follow on social media by teenagers.
Sponsors and Advertisers
To celebrate National Burrito Day, restaurant chain Chipotle partnered with David Dobrik in April 2019 and made his regular order the brand’s official National Burrito Day burrito – the Dobrik Burrito. For this partnership, Dobrik won the Brand Engagement Award at the Streamys Brand Awards in September 2019. Dobrik also has a partnership with SeatGeek, which, according to Google Trends data, has generated as much search interest as “mainstream” partnerships such as Chrissy Teigen and Target. In a November 2019 interview with Insider, Dobrik revealed that when he received only 16 million views a month on YouTube, he could make $275,000 a month in advertising revenue from his videos.
Other Pursuits Beyond the Internet
In July 2019, David Dobrik became a judge on the Nickelodeon musical competition show “America’s Most Musical Family” alongside Ciara and Debbie Gibson. He also served as a presenter at the American Music Awards of 2019 and a guest judge in the ninth season of “Chopped Junior.” Furthermore, he has also ventured into acting, starring in the 2015 short film “An Interrogation” and voicing the role of Axel in “The Angry Birds Movie 2” (2019). In November of 2022, David Dobrik opened a nostalgic pizza parlor on the Sunset Strip called Doughbrik’s Pizza.
Real Estate Investments
In August 2020, David Dobrik purchased a home in Sherman Oaks, California, for $9.5 million. The property features luxurious amenities and spacious living areas. Previously, he owned a home in Studio City, which he purchased in 2017 for $2.5 million. David listed this home for sale in June 2021 for $3.5 million, indicating a potential profit from the sale.