Overview

Hailey Rhode Bieber (née Baldwin) is an American model, socialite, creative director, and businesswoman. Born on November 22, 1996, in Tucson, Arizona, she is the daughter of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin. Hailey began her career in modeling, signing with Ford Models and later IMG Models. She has appeared in campaigns for major brands like Ralph Lauren, Tommy Hilfiger, Guess, UGG, Karl Lagerfeld, and Dolce & Gabbana. Beyond modeling, Hailey has ventured into the business world, launching her own skincare brand called Rhode. She has also collaborated with various fashion brands on collections, showcasing her creative talent and entrepreneurial spirit. Hailey has hosted events for MTV and co-hosted the TBS show ‘Drop the Mic’. Her diverse career and successful ventures have contributed to her impressive net worth.

Rhode

Founder

What Is Hailey Bieber’s Net Worth?

Hailey Rhode Baldwin Bieber, a prominent American model, actress, and entrepreneur, has accumulated a net worth of $20 million as of February 2025. This substantial wealth is a result of her successful career in modeling, endorsements, entrepreneurial ventures, and strategic investments. As the daughter of actor Stephen Baldwin and the wife of pop icon Justin Bieber, Hailey has navigated the world of fame and fortune with a keen business sense and a strong personal brand.

Hailey Bieber’s Early Career and Modeling Success

Born on November 22, 1996, in Tucson, Arizona, Hailey Bieber initially aspired to be a classical ballet dancer. However, a foot injury redirected her focus towards the modeling industry. At the age of 19, she signed with IMG Models in 2016, marking a significant turning point in her career. Before signing with IMG Models, she was first signed with the international agency Ford Models.

Hailey’s runway debut occurred in October 2014, when she walked for British fashion label Topshop and French fashion designer Sonia Rykiel. In January 2015, she appeared in “Vogue”, signaling her arrival on the international stage. That same year, she appeared in a print ad for Ralph Lauren. These early successes laid the groundwork for her subsequent high-profile campaigns and collaborations, significantly contributing to her net worth.

Her modeling portfolio includes campaigns for renowned brands such as Ralph Lauren, Guess, Tommy Hilfiger, UGG footwear, Karl Lagerfeld, Tory Burch, and Dolce & Gabbana. These collaborations have not only enhanced her visibility but also provided substantial income through endorsement deals and modeling fees. Specific financial details of these contracts are typically confidential, but industry insiders suggest that such campaigns can generate anywhere from tens of thousands to hundreds of thousands of dollars per campaign, depending on the brand and the scope of the work.

Entrepreneurial Ventures and Brand Building

Beyond modeling, Hailey Bieber has demonstrated a knack for entrepreneurship, further bolstering her net worth. In 2016, she partnered with The Daily Edited to launch a line of handbags called #theHAILEYedited collection. This collaboration allowed her to tap into the fashion accessories market and leverage her personal brand to create a successful product line. The financial specifics of this collaboration, including revenue sharing and sales figures, remain private.

Hailey also announced collaborations with UK footwear brand Public Desire and Australian brand ModelCo for a makeup collection. These ventures showcased her versatility and appeal to diverse consumer segments, expanding her reach and revenue streams.

A pivotal moment in her entrepreneurial journey was the launch of her skincare brand, Rhode, in June 2022. Rhode focuses on minimalist skincare with a curated line of products designed for healthy, glowing skin. While specific sales figures for Rhode are not publicly available, the brand has garnered significant attention and positive reviews, positioning it as a promising contributor to Hailey’s financial portfolio. Market analysis suggests that a successful skincare brand like Rhode could generate millions in annual revenue, with a significant portion contributing to Hailey’s personal earnings. The brand focuses on affordable skincare, with all products priced under $30.

Media Appearances and Endorsements

Hailey Bieber’s presence extends beyond the runway and into various media platforms, which has enhanced her profile and increased her earning potential. She has hosted events for MTV, including the 2015 MTV Europe Music Awards held in Milan, Italy. This role brought her exposure to a global audience and solidified her status as a media personality.

In May 2017, Hailey began co-hosting a TBS show called “Drop the Mic” with rapper and actor Method Man. The show, based on a segment from “The Late Late Show With James Corden,” features celebrities engaging in rap battles. This venture not only showcased her hosting skills but also provided a steady income stream. While specific salary details for “Drop the Mic” are not publicly disclosed, it is estimated that such hosting roles can command significant fees, further contributing to her net worth.

She has also appeared in music videos, including “10,000 Hours” by Dan + Shay and Justin Bieber in 2019, and made a cameo in the TV series “Dave” in 2021. These appearances, while potentially smaller sources of income compared to her modeling and entrepreneurial endeavors, contribute to her overall brand visibility and earning potential. She also appeared in the promotional video for Fyre Festival. Hailey has stated that the money she earned from the Fyre Festival video was donated to charity.

In 2018, Bieber participated in a campaign for the Shiseido-owned makeup brand bareMinerals called the “Power of Good.” In 2019, she became the face of Levi Jeans. In 2017, she graced the cover of Spanish “Harper’s Bazaar”. She has also been the cover star for the American, British, and Japanese editions of “Elle” magazine. These campaigns are another boost to her net worth.

Real Estate Investments

Hailey and her husband, Justin Bieber, have made several notable real estate investments, reflecting their financial acumen. In March 2019, Justin Bieber purchased an $8.5 million home in Beverly Hills, intended as their shared residence. This 1930s Monterey Colonial, renovated by Hollywood production designer Charles Infante, featured five bedrooms, seven bathrooms, a wood-paneled library, bar, wine cellar, home theater, game room, zero-edge infinity pool, courtyard, cabana, and fire pit. They sold this home fully furnished in 2021 for $7.995 million, resulting in a loss.

In August 2020, the couple acquired a $28.5 million mansion in the exclusive gated community of Beverly Park. Prior to this, they rented a Spanish contemporary-style mansion in Toluca Lake for $100,000 a month. The Biebers also own a lakeside home in Ontario, valued at $5 million. These real estate holdings represent a significant portion of their combined assets and contribute to their overall net worth.

Personal Life and Marriage to Justin Bieber

Hailey Bieber’s marriage to Justin Bieber has further amplified her public profile and business opportunities. The couple’s relationship, which began making tabloid headlines in 2015, culminated in a private civil ceremony in New York City in the fall of 2018, followed by a larger ceremony at Montage Palmetto Bluff in South Carolina on September 30, 2019. Hailey wore three custom gowns for the occasion, designed by Off-White’s Virgil Abloh, Ralph & Russo, and Vera Wang.

While the specific details of their financial arrangements as a married couple are private, it is understood that they operate as a financial unit, with shared assets and investments. Justin Bieber’s substantial net worth, estimated to be around $300 million, adds to the couple’s combined financial power, although Hailey’s individual net worth remains at $20 million.

Hailey Bieber Net Worth: A Summary

In summary, Hailey Bieber’s $20 million net worth is a testament to her successful career in modeling, entrepreneurial ventures, and strategic brand building. From her early days in the modeling industry to her current status as a skincare entrepreneur and media personality, Hailey has consistently demonstrated her ability to capitalize on opportunities and build a strong financial foundation. Her real estate investments, endorsement deals, and entrepreneurial pursuits all contribute to her impressive net worth, solidifying her position as a prominent figure in the world of fashion and entertainment. As she continues to expand her brand and explore new ventures, her net worth is likely to continue to grow.

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