Overview

Bozoma Saint John is a Ghanaian-born American businesswoman, marketing executive, reality television personality, and author. She is the Creator and CEO of Eve by Boz, a hair and hair care company. She has held prominent marketing positions at major companies including PepsiCo, Apple Music & iTunes, Uber, Endeavor (including WME, IMG, UFC, Miss Universe etc.), and Netflix, where she made history as the streamer’s first Black C-level executive. Bozoma left her corporate career to publish her memoir ‘The Urgent Life’ in February 2023 and joined ‘The Real Housewives of Beverly Hills’ as a cast member. She has been inducted into both the American Marketing Association Hall of Fame and the American Advertising Federation Hall of Achievement and was named the #1 Most Influential Chief Marketing Officer in the world by Forbes.

Eve by Boz

CEO

What Is Bozoma Saint John’s Net Worth?

Bozoma Saint John, an accomplished American businessperson, marketing executive, reality television personality, and author, has accumulated a net worth of $10 million. Her wealth is derived from a diverse and successful career spanning various high-profile roles and ventures. Her roles include positions at Netflix, Endeavor, Uber, Apple Music, and PepsiCo, as well as from her entrepreneurial ventures and media appearances.

Bozoma Saint John’s Career Highlights and Earnings

Saint John’s career trajectory showcases her marketing expertise and leadership skills, significantly contributing to her financial success. From 2005 to 2014, she was with PepsiCo, ascending to the head of music and entertainment marketing. Following her time at PepsiCo, she transitioned to Beats Music, where she spearheaded marketing initiatives. This role evolved into a leadership position at Apple Music/iTunes after Apple’s acquisition of Beats Music.

Her tenure at Apple Music marked a turning point in her career. Her presentation at the 2016 Apple Worldwide Developers Conference garnered widespread attention and acclaim. Later, she served as Uber’s chief brand officer and Endeavor’s chief marketing officer, each lasting around one year. In June 2020, she became Netflix’s chief marketing officer, a role she held for 17 months, making her the company’s first-ever Black C-level executive. During her time at Netflix, it was reported that Bozoma received an annual base salary of $4 million. This figure aligns with the compensation of her predecessor, who earned $9.2 million in her final year, including a $3.2 million base salary and $5.3 million in severance pay, with the remaining amount comprising other compensation benefits, according to Netflix’s SEC filings.

Beyond her corporate roles, Saint John has ventured into entrepreneurship with the launch of Eve by Boz, a haircare company. She also co-hosted the iHeart Media podcast “Back to Biz with Katie and Boz” alongside journalist Katie Couric. Additionally, in 2021, she taught a short intensive program titled “Anatomy of a Badass” for Harvard Business School MBA candidates.

In 2024, Saint John joined the cast of “The Real Housewives of Beverly Hills” for the show’s fourteenth season, further diversifying her income streams and public profile.

Real Estate Assets: Investments in Los Angeles and Malibu

Saint John’s real estate portfolio reflects her financial success and investment acumen. In 2019, she acquired a home in the Hancock Park area of Los Angeles for nearly $3.2 million. The two-story residence features a balcony, a chef’s kitchen, and a plunge pool with a spa on its .17-acre lot. Then in 2021, Saint John expanded her real estate holdings with the purchase of a beachfront property in Malibu for $5.2 million. Unfortunately, this Malibu home was destroyed in the 2025 Palisades Fire. While the loss of the Malibu home is a significant setback, her Hancock Park residence remains a valuable asset, contributing to her overall net worth.

Early Life and Education

Bozoma Saint John was born on January 21, 1977, in Middletown, Connecticut, as Bozoma A. Arthur. She is the daughter of Aba Arthur (née Enim) and Rev. Dr. Appianda Arthur. She has a sister named Alua, who is a lawyer and a death doula. Saint John’s upbringing was international, as she spent her early years in Ghana, Kenya, Nairobi, and Washington, D.C. The family moved back to the United States and settled in Colorado Springs when Bozoma was 12 years old. Her father, who played the clarinet and served in the Ghana Army before attending graduate school in the U.S., has been a significant influence in her life. Saint John pursued higher education at Wesleyan University, where she earned a degree in African-American studies and English in 1999. She later became a member of the university’s President’s Advisory Council. Her father also earned his PhD in ethnomusicology from Wesleyan University in 1977.

Career Beginnings and Progression

After graduating from Wesleyan University, Bozoma Saint John began her career in advertising, working at agencies such as Arnold Worldwide and Spike DDB, which was founded by filmmaker Spike Lee. She then served as the vice president of marketing at the fashion brand Ashley Stewart. In 2005, she joined PepsiCo as a senior marketing manager and eventually became the head of music and entertainment marketing. In 2014, Saint John accepted a position at Beats Music and relocated to Los Angeles to lead the company’s marketing efforts. Following Apple’s acquisition of Beats Music, she transitioned to Apple Music/iTunes as the head of global consumer marketing. Her presentation at the 2016 Apple Worldwide Developers Conference was considered a breakthrough moment, with BuzzFeed calling her “the coolest person to ever go onstage at an Apple event.”

Transitions and Leadership Roles

In June 2017, Saint John joined Uber as its chief brand officer, where she aimed to address challenges related to the company’s environment, particularly for women and people of color. After a year, she departed Uber to become Endeavor’s chief marketing officer. In June 2020, Saint John was appointed as Netflix’s chief marketing officer, making her the company’s first-ever Black C-level executive. She served in this role until March 2022.

Personal Life and Initiatives

Bozoma Saint John married Peter Saint John in 2003, and they remained married until his death from cancer in 2013. They were separated when he received his diagnosis but reconciled before his passing. The couple had two daughters, Eve and Lael, but Eve tragically passed away after being born prematurely. Bozoma developed preeclampsia during her pregnancy and was advised to deliver the baby early for her own survival. Saint John, along with Glennon Doyle, Luvvie Ajayi, and Stacey Bendet, launched the Instagram initiative #ShareTheMicNow to amplify Black women’s voices and work. On June 10, 2020, 52 Black women took over the Instagram accounts of 52 white women with large followings to share information about their work to enact change. Bozoma has also served as a Global Ambassador to Ghana for Pencils of Promise and a board member for Vital Voices and Girls Who Code. She is also a member of the Council of Fashion Designers of America’s Black Advisory Board for Impact.

Awards and Recognition

Bozoma Saint John has received numerous accolades throughout her career. “Billboard” recognized her as one of the Top Women in Music in 2015 and as Female Executive of the Year in 2016. She has been featured on “Ad Age”‘s list of the “50 Most Creative People, Innovators & Stars 40 Under 40,” “Adweek”‘s list of the “Most Exciting Personalities in Advertising,” “Ebony”‘s list of “100 Powerful Executives,” “Fast Company”‘s list of the “100 Most Creative People,” “Fortune”‘s “40 Under 40” and “Disruptors” lists, and “Glitz Africa Magazine”‘s list of the “Top 100 Most Inspirational Women of the Year.” In 2017, she was honored with the Aspen Institute’s Henry Crown Fellowship, which recognizes leaders under the age of 45 who are addressing global challenges.

Bozoma Saint John’s net worth of $10 million is a testament to her successful career in marketing, executive leadership, and entrepreneurial ventures. Her strategic roles at major companies such as PepsiCo, Apple Music, Uber, Endeavor, and Netflix, combined with her real estate investments and media appearances, have contributed to her financial prosperity. Despite personal hardships, Saint John has remained a prominent figure in the business world, advocating for diversity and inclusion while achieving significant professional success.

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