Net Worth Ranker
What Is Seth Gold’s Net Worth?
As of late 2024, Seth Gold, an American television personality and businessman, has an estimated net worth of $1 million. This valuation is primarily attributed to his involvement in his family’s pawn shop business, American Jewelry and Loan, and his role in the reality television series “Hardcore Pawn”.
Early Life and Education
Seth Gold was born on February 23, 1981, in Michigan, USA. He is the son of Les and Lili Gold. Les Gold founded American Jewelry and Loan in 1978. His mother is the co-owner of the pawn shop. He grew up in Detroit with his older sister, Ashley Gold, who is the general manager of American Jewelry and Loan and also owns an online jewelry store, Ashley Gold. Seth’s early exposure to the pawn business came through his family. He graduated from the University of Michigan in 2003 with a degree in Literature, Science and Arts. Seth also attended the Gemological Institute of America, gaining designations in diamond grading and colored gemstones.
Career and “Hardcore Pawn”
Seth Gold gained widespread recognition through the TruTV reality series “Hardcore Pawn,” which chronicled the daily operations of American Jewelry and Loan in Detroit. The show premiered on August 16, 2010, drawing 2 million viewers and becoming truTV’s most-watched series debut. “Hardcore Pawn” aired for nine seasons and a total of 162 episodes between 2010 and 2015. The series featured Seth, his father Les Gold, his sister Ashley Gold, and his mother, Lili Gold. A key element of the show was the sibling rivalry between Seth and Ashley, who often had differing opinions on how to manage the business.
Beyond his on-screen role, Seth Gold served as an executive producer for “Hardcore Pawn” from 2011 to 2015. This role likely contributed to his income during the show’s run. He has also made appearances on various TV shows, including Fox and Friends, Big Morning Buzz Live, The Arsenio Hall Show, Home & Family, The Playboy Morning Show, Today, and LeagueOne: In the Spotlight! In 2013, Seth Gold was named National Pawnbroker of the Year.
American Jewelry and Loan
American Jewelry and Loan was founded in 1978 by Les Gold. Initially located at the Green Eight Shopping Center on 8 Mile Road in Oak Park, Michigan, the pawn shop moved to its current location on Greenfield Road in Detroit in 1993. The business also expanded to a second location in Pontiac in 2011, although Seth attempted to sell this location. While revenue figures vary across sources, Crain’s Detroit Business reported in 2016 that American Jewelry and Loan’s total revenue was between $5 million and $10 million annually. Growjo estimates the annual revenue at $7.1 million. Owler suggests a revenue of $57.5 million. The pawn shop’s revenue per employee is estimated to be $181,600. In a Reddit AMA, Seth Gold mentioned that most of the pawn shop’s revenue comes from loans rather than retail sales. He stated that the national average shows that 80% of people who take out loans from pawn shops eventually reclaim their merchandise.
Seth’s responsibilities at American Jewelry and Loan include marketing and contributing to the overall management of the business. As a fourth-generation pawnbroker, Seth grew up learning the business from his family. He combines his academic knowledge with his practical experience in the pawn industry. He aims to support the pawn industry and community outreach.
Other Ventures and Appearances
Outside of “Hardcore Pawn” and American Jewelry and Loan, Seth Gold maintains a presence on social media platforms. He is active on TikTok. He shares clips from “Hardcore Pawn” and provides behind-the-scenes content from American Jewelry and Loan. One of his TikTok videos went viral, amassing over 7 million views. His TikTok account, “Seth Gold Hardcore Pawn,” has over 236.8K followers.
Seth Gold is also listed as a Portfolio Manager at Fidelity Investments since August 1, 2021. Previously, he held positions such as Vice President, Multi-Asset Trader at Westwood Holdings Group, Inc. (July 1, 2015 – August 1, 2021), Convertible Investment Analyst & Trader at Zazove Associates, LLC (January 1, 2014 – July 1, 2015), and Vice President – US Convertible Sales & Trading at Mizuho Securities USA Inc. (June 1, 2011 – December 1, 2013). He was also on the Alumni Association Executive Board at Kalamazoo College from January 1, 2013, to January 1, 2016.
There is another Seth Gold working as a Real Estate agent with Governors Club Realty in Chapel Hill, North Carolina.
Seth Gold brings his life-long passion for real estate and extensive marketing experience to Governors Club Realty. A BOLD Real Estate Firm. As he works with his clients, he knows that they are making one of the biggest and most memorable investments of their lives. Seth truly embraces the opportunity to assist them with his commitment and enthusiasm.
