Net Worth Ranker
What Is Latto’s Net Worth?
As of 2025, Latto, the American rapper, boasts a net worth of $5 million. This valuation reflects her success in the music industry, stemming from her career milestones, strategic business ventures, and substantial brand collaborations.
Early Career and “The Rap Game”
Alyssa Michelle Stephens, born on December 22, 1998, in Columbus, Ohio, moved to Clayton County, Georgia, at the age of two. Latto began rapping at age ten, which eventually led her to compete on “The Rap Game” in 2016. As Miss Mulatto, she won the inaugural season, a significant step that boosted her profile and initial earnings. Although she turned down the offered recording contract with So So Def Records due to dissatisfaction with the financial terms, this decision reflected her ambition to maintain creative and financial control over her career.
Independent Artist: Early Singles and Mixtapes (2016-2019)
Following “The Rap Game,” Latto focused on building her career as an independent artist. In early 2016, she launched her first single, “No More Talking.” Further expanding her portfolio, she collaborated with Lil Niqo, another contestant from “The Rap Game,” on the track “Tough on the Internet.” In recognition of her budding talent and impact, Latto received the Youth Hip Hop/R&B Award at the Georgia Music Awards. This period of intense activity also saw the release of her debut mixtape, “Miss Mulatto,” and in April 2017, her second mixtape, “Latto Let Em Know,” which featured collaborations with artists such as Silentó, Lil Key, and Crucial. The mixtape included the single “Response Diss,” a diss track aimed at fellow “Rap Game” contestant Young Lyric, fueling a long-term exchange of tracks between them. By the end of 2017, she also released an EP titled “Time and Pressure.” Each of these releases increased her visibility and started to generate initial revenues from sales and streaming.
Mainstream Breakthrough: “Bitch from da Souf” and RCA Records (2019-2020)
In 2018, Stephens rebranded as Mulatto and released a self-titled mixtape. The turning point arrived in early 2019 with “Bitch from da Souf,” which climbed to number 95 on the Billboard Hot 100. The single’s performance led to its certification as Gold by the RIAA, confirming its sales exceeded 500,000 units in the US. This accomplishment was significant as it substantially increased her earnings from royalties and performance rights. Latto released her second EP, “Big Latto,” in June. By December, she had dropped her third EP, “Hit the Latto,” and released a remix of “Bitch from da Souf” with Trina and Saweetie, further boosting the track’s popularity and revenue stream. The commercial success of “Bitch from da Souf” led to a deal with RCA Records in March 2020. The agreement likely included a substantial advance, providing Latto with increased financial resources for her upcoming projects and allowing her to invest more aggressively in marketing and production.
Debut Album “Queen of Da Souf” and Subsequent Success (2020-Present)
Following her RCA signing, Latto released promotional singles such as “No Hook” in April 2020 and “He Say She Say” in May 2020. Her next significant hit, “Muwop,” featuring Gucci Mane, was released in July 2020. The album “Queen of Da Souf” was released in August 2020. It reached number 44 on the Billboard 200 chart. In December 2020, an extended version of the album was released, featuring five new songs, including “Sex Lies” with Lil Baby. Following the release of “Queen of Da Souf,” Latto officially changed her stage name to Latto in 2021. In May 2021, she released the single “The Biggest,” and in September 2021, she launched “Big Energy,” which reached number 42 on the Billboard Hot 100. The success of these singles led to higher streaming numbers and increased revenue from digital platforms and radio airplay. Album sales, both physical and digital, along with streaming royalties, significantly contributed to her financial growth during this period.
Collaborations and Business Ventures
Throughout her career, Latto has engaged in several collaborations that have broadened her audience and revenue streams. She featured on NLE Choppa’s “Make Em Say,” and alongside City Girls and Doja Cat, she appeared on the remix of Chloe x Halle’s “Do It” in September 2020. On the same day, she was featured on G-Eazy’s single “Down.” In addition, Latto has collaborated with artists like Jacob Latimore, 2 Chainz, Janelle Monáe, and Future. Each collaboration comes with negotiated terms for royalties and potential upfront fees, enhancing her income. On the business front, in 2017, Latto opened Pittstop Clothing in Jonesboro, Georgia. Owning and operating a retail store allows her to diversify her income and provides an additional revenue source outside of her music career. The store’s profits contribute directly to her overall net worth, depending on the store’s revenue and operational costs.
Latto’s Income Streams and Financial Growth
Latto’s net worth is derived from multiple income streams, each contributing differently to her financial standing. Her music sales, including physical albums, digital downloads, and streaming revenues, form a substantial part of her income. Royalties from streaming services such as Spotify, Apple Music, and Amazon Music are a recurring income source. These royalties depend on the number of streams, which are significantly influenced by the popularity of her singles and albums. Touring and live performances also add to her revenue. Latto has performed at numerous concerts and festivals, each performance generating income through appearance fees and potential merchandise sales. These fees can range from tens of thousands to hundreds of thousands of dollars per performance, depending on the venue size and event popularity. Brand endorsements and partnerships are another important revenue stream. By promoting brands and products through her social media platforms, Latto earns income through sponsored posts and affiliate marketing. The amount she earns from these activities varies depending on the brand’s budget and the reach of her campaigns. Her clothing store, Pittstop Clothing, provides an additional income source. The revenue from sales, minus operating costs such as rent, utilities, and inventory, contributes to her overall earnings. Moreover, Latto’s investments play a role in her net worth. Any investments in stocks, real estate, or other assets can generate additional income through dividends, rental income, or capital appreciation. Details of these investments are not publicly available, but they likely contribute to her overall financial growth.
