Net Worth Ranker
What Is Adam22’s Net Worth?
Adam Grandmaison, known online as Adam22, has amassed a net worth of approximately $4 million. This wealth is primarily attributed to his ventures in podcasting, YouTube content creation, and entrepreneurial endeavors within the BMX and hip-hop communities.
Early Career and the Rise of “No Jumper”
Born on November 24, 1983, in Nashua, New Hampshire, Adam Grandmaison’s early life was marked by his passion for BMX biking. This interest led him to establish “The Come Up” in 2006, a website dedicated to the BMX scene. The website quickly gained traction within the BMX community, acting as a hub for news, videos, and rider profiles. The exact revenue generated by “The Come Up” in its initial years is not publicly documented; however, its success paved the way for Grandmaison’s next venture: ONSOMESHIT (OSNS), a BMX biking team and clothing line. The OSNS brand further solidified his presence in the BMX world. The physical retail shop on Melrose Avenue in Los Angeles, California, served as a central point for the brand. While specific sales figures for OSNS are not available, the brand’s popularity among BMX enthusiasts contributed significantly to Adam22’s early financial growth.
In 2011, Adam22 launched “No Jumper” as a Tumblr blog, inspired by a lyric from Gucci Mane’s song “Bricks.” Initially, the blog served as a platform for showcasing underground hip-hop artists such as Clams Casino and SpaceGhostPurrp. The blog’s content resonated with a growing audience, setting the stage for its transformation into a podcast on YouTube. By focusing on BMX, the podcast was initially a collection of vlogs centered around Grandmaison’s ONSOMESHIT store in Los Angeles. It was with the shift to interviewing rappers and figures in pop culture in 2015 that “No Jumper” experienced exponential growth. Interviews with artists like Xavier Wulf, Lil Yachty, and Lil Peep helped to propel the podcast to new heights, attracting a wider audience and establishing Adam22 as a prominent figure in the hip-hop community.
Adam22’s “No Jumper” podcast has garnered significant attention and substantial revenue through YouTube ad revenue, merchandise sales, and sponsorships. The channel currently boasts over 4.5 million subscribers and over 1.4 billion total views. While the exact earnings from YouTube ad revenue vary depending on factors such as ad rates and audience demographics, industry estimates suggest that a channel of this size could generate hundreds of thousands of dollars annually from ad revenue alone. Furthermore, “No Jumper” has expanded its revenue streams through merchandise sales, offering branded clothing and accessories to its loyal fanbase. The podcast has also secured sponsorships with various brands, further boosting its financial performance.
Notable interviews on “No Jumper” have included figures such as XXXTentacion (his first official interview in 2016, helping him reach a wider audience), Tekashi69, Riley Reid, Charlamagne tha God, and Anthony Fantano. While the podcast has been a major source of Adam22’s income, it has also faced criticism for allegedly perpetuating white supremacist and antisemitic views. Interviews with figures like Richard Spencer and Nick Fuentes led to controversy and the departure of at least one co-host.
Music Career and Other Ventures
In 2018, Adam22 briefly ventured into the music industry, signing with Atlantic Records and releasing two non-album singles: “Hard,” featuring Tay-K and BlocBoy JB, and “Rivals,” featuring Killy and Smooky MarGielaa. While specific sales and streaming numbers for these singles are not publicly available, their release contributed to Adam22’s overall brand visibility and income. However, his music career was cut short after he was accused of sexual assault by two women, leading to his being dropped by Atlantic Records. The financial impact of this brief music career is difficult to quantify precisely due to the lack of publicly available data on sales, royalties, and contract details. However, it is likely that the venture contributed a moderate amount to his overall net worth.
Beyond the podcasting and short-lived music career, Adam22 has engaged in various other activities that have contributed to his income. In 2017, he hosted the inaugural Trap Circus music festival in Miami, Florida. The financial success of this festival is not publicly documented, but it likely generated revenue through ticket sales, vendor fees, and sponsorships. The following year, he organized a memorial event for XXXTentacion in front of his ONSOMESHIT store in Los Angeles, attracting over 1,000 people. While this event was not primarily a revenue-generating activity, it further solidified Adam22’s presence in the hip-hop community and enhanced his brand image. Also in 2018, Adam22 helped promote YouTuber FouseyTube’s “Hate Dies, Love Arrives” event, which had to be shut down due to a bomb threat. Furthermore, in 2017, Adam22 began creating adult content with his partner Lena Nersesian, known as Lena the Plug, on OnlyFans. In 2021, the pair premiered the podcast “Plug Talk”, featuring interviews with OnlyFans adult film stars whom the pair then have sexual intercourse with after recording.
Adam22’s foray into adult content with Lena the Plug on OnlyFans has proven to be a lucrative venture. The pair’s content has attracted a significant following, generating substantial revenue through subscriptions and pay-per-view sales. While the exact earnings from their OnlyFans activities are not publicly disclosed, industry experts estimate that popular content creators on the platform can earn tens of thousands of dollars per month, if not more. In addition to OnlyFans, Adam22 and Lena the Plug have collaborated on other adult content projects, including a sex tape titled “Podcast Smash,” which was released for free in collaboration with Pornhub. This collaboration likely generated revenue through advertising and promotional opportunities. Adam22 gifted Lena a $400,000 green Lamborghini SUV as a reward for doing the scene.
Personal Life and Assets
In 2023, Adam22 married Lena Nersesian, known professionally as Lena the Plug. Together, they have a daughter. While details about Adam22’s personal investments and real estate holdings are not widely available, it’s plausible to assume that he has diversified his assets to ensure long-term financial security.
One notable asset is the $400,000 green Lamborghini SUV that Adam22 gifted to Lena the Plug. This luxury vehicle is a testament to their financial success and a symbol of their lifestyle. Additional details regarding Adam22’s personal life, such as his daily routines, work habits, and public appearances, are largely undocumented. Specific information regarding personal investments such as stocks, bonds, or other financial instruments is not publicly available.
