What Is Jasmine Tookes’ Net Worth?
As of 2025, Jasmine Tookes’ net worth is estimated to be around $10 million to $17 million. Several sources provide varying figures, with one stating a net worth of approximately $12 million. Another source estimates her net worth to be around $4 million to $5 million, while also suggesting it could be approximately $10 million. Her financial success is primarily attributed to her lucrative modeling career, including her work with Victoria’s Secret and various high-profile advertising campaigns.
Breakdown of Jasmine Tookes’ Earnings and Career Milestones
Jasmine Tookes began her modeling career in 2010, quickly gaining recognition for her appearances in campaigns for Ugg Boots and Gap. In 2011, she worked for DKNY, marking a significant step in her career. November 2011, Style.com named her a top new model, highlighting her rising prominence in the fashion industry. Her debut at the Victoria’s Secret Fashion Show in 2012 further solidified her status. In 2015, she officially became a Victoria’s Secret Angel, a role that significantly boosted her earnings and fame. In 2016, Jasmine’s earnings were reported to be $4 million, primarily from advertising deals with Lancôme, Calvin Klein, and her modeling pay. That same year, she was chosen to wear the Victoria’s Secret Fashion Show Fantasy Bra, valued at $3 million. This further increased her visibility and marketability.
Jasmine Tookes’ Assets and Investments
Tookes has strategically invested in real estate. In July 2018, she purchased a home in the Brentwood neighborhood of Los Angeles for $3 million. The property was later listed for sale in July 2022 for $4.395 million. In July 2024, the listing price was adjusted to $4.2 million, indicating her active involvement in the real estate market. She also co-founded JOJA, an active-wear company, with fellow VS Angel Josephine Skriver, showcasing her entrepreneurial ventures. Tookes has appeared in advertising campaigns for numerous high-profile brands including Bobbi Brown Cosmetics, Jimmy Choo, Calvin Klein, Lancôme, DKNY, Ralph Lauren, Kate Spade, Gap, Ugg, and Victoria’s Secret, demonstrating her widespread appeal and market value.