Overview

Jasmine Tookes, born on February 1, 1991, is an American fashion model. She was raised in Huntington Beach, California, where she actively participated in gymnastics, volleyball, and softball before transitioning into modeling at the age of 15. Her mother, a celebrity fashion stylist, played a significant role in her early exposure to the fashion industry. Tookes’s career began with commercial ad campaigns for UGG Australia and Gap in 2010. She gained international recognition after booking a DKNY campaign and appearing in Vogue Italia in 2011. Tookes debuted at the Victoria’s Secret Fashion Show in 2012 and became a Victoria’s Secret Angel in 2015. In 2016, she wore the Bright Night Fantasy Bra, valued at $3 million, during the Victoria’s Secret Fashion Show. Besides Victoria’s Secret, she has worked with top brands like Calvin Klein, Lancôme, and Bobbi Brown Cosmetics and has appeared in magazines like Vogue, W, Numero, and Harper’s Bazaar. She is also the co-founder of premium activewear brand, Joja. Jasmine married Juan David Borrero in September 2021 and they have one daughter named Mia Victoria.

What Is Jasmine Tookes’ Net Worth?

As of 2025, Jasmine Tookes’ net worth is estimated to be around $10 million to $17 million. Several sources provide varying figures, with one stating a net worth of approximately $12 million. Another source estimates her net worth to be around $4 million to $5 million, while also suggesting it could be approximately $10 million. Her financial success is primarily attributed to her lucrative modeling career, including her work with Victoria’s Secret and various high-profile advertising campaigns.

Breakdown of Jasmine Tookes’ Earnings and Career Milestones

Jasmine Tookes began her modeling career in 2010, quickly gaining recognition for her appearances in campaigns for Ugg Boots and Gap. In 2011, she worked for DKNY, marking a significant step in her career. November 2011, Style.com named her a top new model, highlighting her rising prominence in the fashion industry. Her debut at the Victoria’s Secret Fashion Show in 2012 further solidified her status. In 2015, she officially became a Victoria’s Secret Angel, a role that significantly boosted her earnings and fame. In 2016, Jasmine’s earnings were reported to be $4 million, primarily from advertising deals with Lancôme, Calvin Klein, and her modeling pay. That same year, she was chosen to wear the Victoria’s Secret Fashion Show Fantasy Bra, valued at $3 million. This further increased her visibility and marketability.

Jasmine Tookes’ Assets and Investments

Tookes has strategically invested in real estate. In July 2018, she purchased a home in the Brentwood neighborhood of Los Angeles for $3 million. The property was later listed for sale in July 2022 for $4.395 million. In July 2024, the listing price was adjusted to $4.2 million, indicating her active involvement in the real estate market. She also co-founded JOJA, an active-wear company, with fellow VS Angel Josephine Skriver, showcasing her entrepreneurial ventures. Tookes has appeared in advertising campaigns for numerous high-profile brands including Bobbi Brown Cosmetics, Jimmy Choo, Calvin Klein, Lancôme, DKNY, Ralph Lauren, Kate Spade, Gap, Ugg, and Victoria’s Secret, demonstrating her widespread appeal and market value.

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