Net Worth Ranker
What Is Grayson ‘The Professor’ Boucher’s Net Worth?
Grayson “The Professor” Boucher, the American streetball legend, boasts a net worth of approximately $2 million as of 2025. This financial standing is primarily attributed to his diverse career encompassing streetball tours, film appearances, endorsements, and a highly successful YouTube channel.
Career Highlights and Earnings
Boucher’s career took off when he joined the AND1 Mixtape Tour in 2003 after successfully participating in open tryouts. His visibility significantly increased in 2009 when he became a prominent figure in the tour’s advertising campaigns, leading to widespread recognition and increased earning potential. His participation in the AND1 Mixtape Tour involved playing streetball in numerous countries worldwide. Boucher also featured in seven seasons of ESPN’s “Streetball” series, further amplifying his reach and marketability.
In early 2011, Boucher transitioned from AND1 to the Ball Up Tour, continuing his streetball career. Beyond the court, he has made several film appearances, including roles in “Semi-Pro” (2008), “Balls Don’t Lie” (2008), and “Hustle” (2022). These roles, while potentially not providing massive upfront payments, contribute to his overall income and brand visibility.
One of the most significant contributors to Boucher’s net worth is his YouTube channel, which boasts over 7.8 million subscribers. Content on the channel primarily focuses on basketball tutorials, trick shots, and vlogs, generating revenue through ad placements, sponsorships, and merchandise sales. Assuming an average CPM (cost per mille) of $5 – $10 for his type of content, a conservative estimate of his annual ad revenue could range from $100,000 to $500,000, depending on viewership and engagement rates. Furthermore, brand sponsorships can significantly increase his earnings. For example, a sponsorship deal with a major sports brand could generate an additional $50,000 to $200,000 per campaign.
Grayson’s entrepreneurial spirit extends beyond YouTube. His “Super-Human Dribbling” web-based tutorial provides a further income stream, selling online courses and training programs to aspiring basketball players. The specific revenue generated from these tutorials is not publicly available, but such digital products can offer substantial profit margins.
While the exact salaries and contract details for his roles with the Atlanta Krunk (CBA) and Salem Stampede (IBL) are not publicly disclosed, it is likely that these positions provided a modest income, particularly at the beginning of his professional career. NBA coaching, while not extensively documented, could offer additional income depending on the role and duration of the coaching engagements.
Early Life and Career Beginnings
Born on June 10, 1984, in Keizer, Oregon, Grayson Boucher attended McNary High School and Salem Academy, where he achieved all-state honors in basketball. He subsequently played basketball at Chemeketa Community College. However, during his sophomore year, he decided to forgo his college eligibility to pursue streetball professionally. This early decision to focus on streetball was a pivotal moment in shaping his career trajectory and ultimate net worth.
Grayson and his brother decided to attend the AND1 Mixtape Tour when it came to Portland. He found out they were having open tryouts and attended the tryout, and he made the team. By the summer of 2009, the tour’s marketing was featuring him in advertisements as well as on the main page of the official AND1 Mixtape Tour website.
Film Appearances
Boucher appeared in the 2008 Will Ferrell comedy “Semi-Pro,” and that year he also starred in the lead role in the film “Ball Don’t Lie.” He created a 2013 web series in which he played at various Los Angeles basketball courts disguised as Spider-Man, and the first episode was viewed 14 million times in its first week on YouTube. Boucher created a web-based tutorial called “Super-Human Dribbling,” which features his workouts and drills. He has appeared in the 2012 documentary series “Ball Up: Life on the Road” and the 2022 documentary “Untold: The Rise and Fall of And1,” and he played himself in the 2022 Adam Sandler film “Hustle.”
Personal Life and Brand Building
Boucher’s personal brand is intricately linked to his net worth. His social media presence extends beyond YouTube, with active accounts on Instagram, Twitter, and Facebook. These platforms are used to promote his content, engage with fans, and secure endorsement deals. Endorsements can range from apparel and footwear to sports equipment and energy drinks. The specific financial value of these endorsements varies depending on the brand and the scope of the agreement, but such partnerships can generate substantial income.
In 2019, Boucher tore his Achilles tendon, and he accidentally overdosed on acetaminophen and hydrocodone during his rehabilitation. These life events are a reminder of the challenges and setbacks that are encountered even by successful people.
Boucher’s legacy will be the underdog who always held his own and put on an incredible show on the court. And a role model for kids who was positive and led people toward the direction that honors God.
