Overview

Larissa de Macedo Machado (born March 30, 1993), known professionally as Anitta, is a Brazilian singer, songwriter, actress, dancer, businesswoman, and television host. She rose to fame in 2013 after releasing her single “Show das Poderosas.” Anitta began singing at age 8 in a choir from a Catholic church. At the age of 16, she attended a technical school and was called to work at Vale. In 2010, after posting a video on YouTube, Renato Azevedo, then producer of the independent record company Furacão 2000, called her to sign a contract with the label. She is known for her versatile style of mixing pop, funk, reggaeton and electronic music. Anitta’s career has been marked by significant achievements, including becoming the first Brazilian artist to reach number one on Spotify’s Global Top 200 chart with her hit song “Envolver.” She has also received numerous awards and nominations, solidifying her status as a leading figure in the Latin music scene. Beyond her music career, Anitta has ventured into acting, hosting, and business, further showcasing her multifaceted talents and entrepreneurial spirit. She is also known for her advocacy on social issues, including LGBTQ+ rights and feminism.

Warner Music Brasil

Signed with Warner Music Brasil in 2013

What Is Anitta’s Net Worth?

Anitta, whose real name is Larissa de Macedo Machado, is a multifaceted Brazilian entertainer with a significant presence in the music industry and beyond. As of the current estimates, Anitta’s net worth is approximately $40 million. This valuation is derived from her successful music career, endorsements, business ventures, and substantial social media influence.

Early Life and Career Beginnings

Born on March 30, 1993, in Honório Gurgel, a neighborhood in Rio de Janeiro, Brazil, Anitta’s journey to stardom began early. Her initial foray into music was at the age of 8, singing in the choir of Santa Luzia’s Parish. This early exposure to music laid the foundation for her future career. In 2010, a pivotal moment occurred when Anitta posted a video of herself singing on YouTube. This video garnered significant attention, eventually catching the eye of producer Renato Azevedo, who signed her to a record deal with Furacão 2000.

Anitta’s official debut came in 2012 with the single “Meiga e Abusada.” The song achieved commercial success, marking her entry into the Brazilian music scene. However, it was the 2013 release of “Show das Poderosas” that catapulted her to national prominence and paved the way for international recognition. Following the success of “Show das Poderosas,” Anitta secured a major contract with Warner Music Brasil, setting the stage for her debut studio album.

Music Career: Albums, Singles, and Collaborations

Anitta’s self-titled debut album, “Anitta,” was released in 2013 and quickly reached the top of the charts in Brazil, achieving 5x Platinum certification. This initial success was a strong indicator of her potential and appeal to the Brazilian audience. In 2014, she released her second album, “Ritmo Perfeito,” which also reached #1 in Brazil and was certified Platinum, further cementing her position as a leading artist in the country.

The album “Bang,” released in 2015, reached #3 in Brazil and spawned several successful singles, adding to her growing discography. In 2019, Anitta released “Kisses,” an album showcasing her versatility in multiple languages and genres. “Versions of Me,” released in 2022, is another significant addition to her discography, demonstrating her continued evolution as an artist.

Anitta’s discography includes the following studio albums:

  • Anitta (2013) – Certified 5x Platinum in Brazil
  • Ritmo Perfeito (2014) – Certified Platinum in Brazil
  • Bang (2015)
  • Kisses (2019)
  • Versions of Me (2022)

Some of her popular singles include:

  • “Meiga e Abusada” (2012)
  • “Show das Poderosas” (2013)
  • “Bang” (2015)
  • “Paradinha” (2017)
  • “Vai Malandra” (2017)
  • “Envolver” (2022)

Anitta has collaborated with numerous international artists, which has expanded her reach and influence beyond Brazil. Some notable collaborations include work with Madonna, Maluma, and J Balvin. These collaborations have not only broadened her audience but also contributed to her revenue through royalties and increased visibility.

Endorsements, Business Ventures, and Social Media Influence

Beyond her music career, Anitta’s net worth is significantly influenced by her endorsements and business ventures. She has served as a brand ambassador for major companies such as Coca-Cola, Beats by Dre, and Puma. These endorsements involve various promotional activities, including commercials, social media campaigns, and public appearances, which generate substantial income.

Anitta has also ventured into entrepreneurship by launching her own line of cosmetics and fragrances. While specific revenue figures for these ventures are not publicly available, they contribute to her overall financial portfolio. In 2016, she founded her own management company, Rodamoinho Records. This company allows her to manage her own career and also represents other artists, adding another revenue stream to her portfolio.

Anitta’s social media presence is a critical component of her brand and revenue generation. As of the latest data, she has over 65 million followers on Instagram, 15 million on Twitter, and 15 million subscribers on YouTube. Her influence on these platforms translates into significant income through sponsored posts, affiliate marketing, and direct advertising.

The estimated earnings from her social media presence can range from tens of thousands to hundreds of thousands of dollars per post, depending on the brand and the scope of the campaign. Given her extensive reach, social media contributes a significant portion to her annual income.

Philanthropy

Anitta is the founder of the Brazilian charity Fundação Anitta, which provides educational and social programs to children in need.

Addressing Misinformation Regarding Net Worth

It’s important to address the misinformation that has circulated regarding Anitta’s net worth. There have been reports, particularly originating from a Forbes Mexico article, claiming her net worth to be around $100 million. This information has been widely disseminated across various online platforms. However, the Forbes Mexico article has since been corrected, and the updated estimate places her net worth in the $20-30 million range. Many sites repeated the $100 million number without correcting it.

The discrepancy highlights the importance of verifying information from multiple reliable sources before drawing conclusions about a celebrity’s financial status. The accurate assessment of Anitta’s net worth, based on available data and credible sources, is approximately $40 million.

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