Net Worth Ranker
What Is Ashley Broad Net Worth?
As of October 2024, Ashley Gold, also known as Ashley Broad, has an estimated net worth of $1 million. She has accumulated this wealth through her career as a pawn shop manager, reality television personality, and businesswoman. Her fame rose significantly through her family’s business, American Jewelry and Loan, which was the focus of the TruTV reality series “Hardcore Pawn”.
Early Career and “Hardcore Pawn”
Ashley’s involvement with American Jewelry and Loan started in her early childhood. She began working at her father’s pawnshop while she was still in elementary school, even writing her first pawn receipt at the age of seven. This early exposure to the pawn business provided her with a foundational understanding of the industry. She holds a Bachelor’s Degree in Business Administration from the University of Michigan, and furthered her expertise by earning a Diamond Certification from the Gemological Institute of America. After completing her education, she returned to the family business full-time, eventually becoming the General Manager.
The reality television series “Hardcore Pawn” significantly boosted Ashley’s public profile. The show premiered with a pilot episode on December 21, 2009, and became a regular series in August 2010. Over nine seasons, from 2010 to 2015, 162 episodes were aired, showcasing the daily operations of American Jewelry and Loan and the family dynamics within. The show featured Ashley, her father Les Gold, her brother Seth Gold, and her mother Lili Gold. The show’s premiere in 2010 attracted 2 million viewers, marking it as one of truTV’s most-watched shows at the time. The series stood out for its emphasis on conflict and drama, setting it apart from other pawn shop reality shows that focused more on historical items and negotiations. “Hardcore Pawn” provided a gritty portrayal of the pawn business in Detroit during a period of economic hardship, highlighting the interactions with customers and the unique items that came through the store.
Business Ventures and Real Estate
Beyond her role in “Hardcore Pawn,” Ashley has also ventured into entrepreneurship. In 2015, she launched Pawn Chick Shopping, which later evolved into AshleyGold.com, an online store specializing in handmade gold jewelry for both men and women. This platform allows her to sell her own jewelry creations and further expand her brand. Her business revenue is not publicly available.
In 2006, Ashley and her husband Jordan Broad made a real estate investment, purchasing a home in Bloomfield Hills, Michigan, for $645,000. As of October 2024, the estimated value of this home is around $900,000, indicating a significant appreciation in value over the years.
