Overview

Ashley Gold is an American pawn shop manager and reality television personality with a net worth of $1 million. She gained fame through her family’s business, American Jewelry and Loan, which was featured on the TruTV reality series “Hardcore Pawn.” The show aired for nine seasons, showcasing Ashley alongside her father, Les Gold, her brother, Seth, and her mother, Lili Gold. Ashley started working at her father’s pawnshop in elementary school, writing her first pawn receipt at the age of seven. Beyond her role in the family business, Ashley is also known as Ashley Broad through her marriage to Jordan Broad. In 2015, she launched Pawn Chick Shopping, which later became AshleyGold.com, where she sells handmade men’s and women’s gold jewelry.

American Jewelry and Loan

Assistant Manager

What Is Ashley Gold’s Net Worth?

Ashley Gold, an American pawn shop manager and reality television personality, has an estimated net worth of $1 million as of 2024. Her wealth is attributed to her role in managing American Jewelry and Loan, her appearances on the TruTV reality series “Hardcore Pawn,” and her entrepreneurial ventures in the jewelry business.

“Hardcore Pawn” and Rise to Fame

Ashley Gold gained widespread recognition through her family’s business, American Jewelry and Loan, being featured on “Hardcore Pawn.” The show, which aired for nine seasons from 2009 to 2015, chronicled the daily operations of the Detroit-based pawn shop. A pilot episode was released December 21, 2009 and became a regular series in August 2010. The series attracted 2 million viewers for its 2010 premiere. Over its nine seasons, “Hardcore Pawn” aired 162 episodes and showcased the interactions between the Gold family—Les, Lili, Seth, and Ashley—and their diverse clientele. Ashley’s role as a manager, along with the family dynamics and dramatic customer interactions, contributed significantly to the show’s success. The show’s popularity extended beyond the U.S., reaching audiences in Europe and Africa. Ashley also served as an executive producer for the series from 2013 to 2015.

Early Career and Education

Ashley’s involvement with American Jewelry and Loan began in her childhood. She wrote her first pawn receipt at the age of seven, marking the start of her long-term commitment to the family business. Ashley pursued higher education and earned a Bachelor’s Degree in Business Administration from the University of Michigan. Further enhancing her expertise in the jewelry industry, she obtained a Diamond Certification from the Gemological Institute of America. After completing her education, Ashley returned to American Jewelry and Loan, taking on a full-time role and eventually becoming the General Manager.

AshleyGold.com and Jewelry Business

In 2015, Ashley launched Pawn Chick Shopping, an online jewelry store that later evolved into AshleyGold.com. This platform specializes in handmade gold jewelry for men and women. Ashley’s experience as a jewelry buyer for American Jewelry and Loan, combined with her diamond certification, enabled her to curate stylish and valuable pieces for her online store. She has been described as a leader in online fashionable jewelry, attending to over 1,000 customers per day. In addition to her online store, Ashley also had a weekly radio show called Pawn Chick Radio. Guests on the show included Perez Hilton, Herman Moore, Adam Glyn, and Coco Austin.

Real Estate Investments

In 2006, Ashley and her husband, Jordan Broad, purchased a home in Bloomfield Hills, Michigan, for $645,000. As of 2024, the estimated value of this property is around $900,000, indicating a substantial increase in its worth over the years. A Joann Fabrics located at 4107 Telegraph Rd, Bloomfield Hills, MI 48302. Bill Freehan who was born in Detroit and died in Petoskey, MI is buried in St. Hugo of the Hills Columbarium, Bloomfield Hills, MI.

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