Bailey Sarian Net Worth

Overview

Bailey Brooke Sarian (born November 26, 1988) is an American YouTuber, makeup artist, and podcast host. She is best known for her “Murder, Mystery & Makeup” video series, which combines makeup application with true crime stories, and her podcast “Dark History,” which explores dark historical events. Before launching her YouTube channel in 2013, Sarian worked as a social media creator for the cosmetics subscription service IPSY. She also worked with the cosmetics brands Sephora and Urban Decay as a makeup artist. In early 2019, Sarian took things in a new direction when she released the first episode of her “Murder, Mystery & Makeup” series. She has amassed over seven million subscribers and more than one billion total views. In 2023 she was one of the highest paid creators in the world with annual income of at least $10 million.

YouTube

Creator

What Is Bailey Sarian’s Net Worth?

Bailey Sarian, the American YouTuber celebrated for blending makeup artistry with true crime narratives in her “Murder, Mystery & Makeup” series, has garnered significant attention and financial success. As of 2025, estimates of Bailey Sarian’s net worth vary. Some sources estimate her net worth to be approximately $1.59 million. Other sources estimate her net worth to be approximately $8 million. Other sources estimate her net worth to be approximately $13 million. MoneyProMax estimates Bailey Sarian’s net worth to be $25 million. This includes earnings from her YouTube channel, podcast, collaborations, and merchandise.

Early Career and YouTube Success

Before her YouTube breakthrough, Bailey Sarian honed her skills as a social media creator for IPSY and worked with cosmetics giants like Sephora and Urban Decay as a makeup artist. She launched her self-titled YouTube channel in 2013, initially concentrating on traditional makeup tutorials and reviews. In early 2019, Sarian shifted her focus, launching the “Murder, Mystery & Makeup” series. The series combines her makeup application skills with true crime stories. The first episode featured the 2018 Watts family murders. The series gained popularity, especially during the surge in online content consumption during the COVID-19 pandemic. Her subscriber base grew from 780,000 to 3.5 million between March and the end of 2020. In 2021, she won the Beauty subject award at the 11th Annual Streamy Awards. She has amassed over seven million subscribers and more than one billion total views. As of February 2025, her channel has 7,580,000 subscribers and 1,311,444,606 views from 1,029 uploaded videos. She gains approximately $1.21 per 1000 views.

Income Streams and Financial Highlights

Bailey Sarian’s financial success stems from multiple income streams. Her YouTube channel is a primary source, supplemented by earnings from her “Dark History” podcast, collaborations with various brands, and merchandise sales. Her YouTube earnings vary between $30,000 and $40,000 per month. Other income streams include brand advertisements, video sponsors, and merchandise from her website. These sponsored deals have been reported as high as $3 million per year. She earns between $50,000 and $70,000 a month from her various sources of revenue. That means Bailey Sarian’s yearly earnings are around $600,000 and $840,000.

Assets and Investments

Bailey Sarian owns a house in Hollywood Hills, Los Angeles, California, valued at $4.1 million. She also invests $20,000 – $50,000 a year in makeup products, new cameras, recording devices, and editing software.