Net Worth Ranker
What Is Bobby Allison’s Net Worth?
At the time of his death on November 9, 2024, Bobby Allison, the American professional stock car racing driver and owner, had a net worth of $5 million. This figure reflects his earnings and assets accumulated over a career spanning several decades in motorsports.
Bobby Allison’s Racing Career Earnings
Bobby Allison, a prominent figure in NASCAR history, achieved considerable financial success throughout his career. He secured 85 NASCAR Cup Series wins, tying him for fourth place on the all-time winners list. Over his career, Allison earned approximately $7.2 million in prize money. Additionally, he secured 58 pole positions, contributing to his earnings through qualifying bonuses and race-day advantages. His three Daytona 500 victories in 1978, 1982, and 1988, along with his 1983 Winston Cup Series Championship, significantly boosted his income and net worth.
Bobby Allison’s Career Highlights
Allison’s career was marked by significant milestones, enhancing his fame and financial status. He was named one of NASCAR’s 50 Greatest Drivers in 1998 and inducted into the NASCAR Hall of Fame in 2011. He is one of only ten drivers to have won the “Career Grand Slam,” which includes victories at the Daytona 500, Winston 500, Coca-Cola 600, and Southern 500. His 39 consecutive races leading at least one lap established a record that remains unbroken since his retirement in 1988. In 1971, Allison won 11 races and followed it up with 10 wins in 1972 while driving for Junior Johnson’s team. His ability to lead races and secure victories translated directly into increased earnings and sponsorship opportunities.
Bobby Allison’s Sponsorships and Endorsements
Throughout his career, Bobby Allison secured various sponsorships that significantly contributed to his income. In 1970, he gained sponsorship from Coca-Cola, a relationship he maintained for several years. In 1985, after leaving DiGard Motorsports, Allison took his number (22) and sponsor (Miller American) with him to his new team. While specific figures for his endorsement earnings are not publicly disclosed, it is evident that these partnerships played a crucial role in his financial success. After his driving days ended, Allison remained active in NASCAR and in 2009 was Grand Marshal for the Coca-Cola 600.
Bobby Allison Motorsports and Investments
Bobby Allison’s involvement in motorsports extended beyond driving. He ran his own team in the Cup Series, acting as an owner-driver for many races in the 1970s. In 1985, he returned to being an owner-driver after leaving DiGard Motorsports. Later, in 1990, Allison revived his team and was a car owner for numerous drivers, including Mike Alexander, Hut Stricklin, Jimmy Spencer, and Derrike Cope. However, he had to close his team due to financial struggles. He also owned Custom Protein, formerly Southwest Byproducts, for 46 years. Additionally, Bobby Allison’s lead gift sparked the $6 million shelter toward its 2017 opening. He also contributed to construction of MSU’s Bill R. Foster and Family Recreation Center and recently provided the lead gift toward MSU’s Greenwood Laboratory School’s Betty & Bobby Allison Event Center.
Bobby Allison’s Philanthropic Activities
Bobby Allison engaged in numerous philanthropic activities, reflecting his commitment to giving back to the community. Since 2015, the PGA Korn Ferry Tour’s Price Cutter Championship has included the Betty & Bobby Allison’s Junior Pro-Am, which benefits Ozarks children’s charities. Allison also contributed to the construction of a Miracle League Ball Field for developmentally disabled children and supported Harmony House, a shelter for families experiencing domestic abuse. His generosity extended to Missouri State University, where he supported facility upgrades and special projects. He also stepped forward to help create soccer fields for Sporting Springfield’s youth club. His contributions to the community were recognized with his induction into the Missouri Sports Hall of Fame as a Sports Philanthropist and Humanitarian in 2021.
Bobby Allison’s Post-Racing Career
After retiring from racing in 1988, Bobby Allison remained active in the motorsports community and explored various ventures. He continued to make appearances at races and special events, serving as an ambassador for NASCAR. In his post-racing career, Allison also restored classic cars. Additionally, he was involved in various business opportunities, although specific details of these ventures are not widely publicized.
