Overview

Bradley Aaron Keselowski (born February 12, 1984) is an American professional stock car racing driver, team owner, and entrepreneur. He competes full-time in the NASCAR Cup Series, driving the No. 6 Ford Mustang Dark Horse for RFK Racing, a team he also co-owns. Keselowski began his NASCAR career in 2004 and is one of only six drivers to win a championship in both the Cup Series and the Xfinity Series. He is also the twenty-fifth driver to win a race in each of NASCAR’s three national series. In addition to his driving career, Keselowski is the owner and founder of Keselowski Advanced Manufacturing (KAM), a hybrid manufacturing company based in Statesville, North Carolina, specializing in additive metal technologies as well as CNC machining. KAM develops custom solutions for several industries, including aerospace, defense, energy, automotive, and performance motorsports. Keselowski has established himself as a respected veteran in NASCAR, demonstrating success both on and off the track.

RFK Racing

Co-owner

What Is Brad Keselowski Net Worth?

Brad Keselowski, a prominent figure in NASCAR, boasts a substantial net worth estimated at $45 million. This impressive figure is primarily attributed to his successful career as a professional race car driver, team owner, and his business ventures.

Earnings and Contract Details

Keselowski’s financial success stems from various sources, including his salary as a driver, race winnings, endorsements, and his ownership stake in Roush Fenway Keselowski (RFK) Racing. In 2024, Keselowski’s annual salary is reported to be $9.4 million, placing him among the highest-paid drivers in NASCAR. This translates to approximately $247,368 per race. Keselowski is under a long-term contract with RFK Racing, set to run through the end of the 2026 NASCAR Cup Series season. Before joining RFK Racing in 2022, Keselowski had a $10 million salary with Team Penske, including endorsements.

Brad Keselowski’s Career Milestones and Earnings Over the Years

Brad Keselowski’s journey in NASCAR began in 2004. In 2023, Keselowski was honored as one of NASCAR’s 75 Greatest Drivers, solidifying his legacy in the sport. He has participated in over 500 Cup Series races, achieving 35 wins and 250 Top-10 finishes. Keselowski is also among the select few drivers who have secured a championship in both the Cup Series and the Xfinity Series.

Between June 2018 and June 2019, Keselowski earned slightly over $10 million, with approximately $9 million coming from salary and race winnings. His earnings from previous years in the NASCAR Sprint Cup Series include:

  • 2014: $2 Million
  • 2013: $6.4 Million
  • 2012: $5.9 Million
  • 2011: $5 Million
  • 2010: $4.2 Million
  • 2009: $1.6 Million
  • 2008: $166.9 Thousand

These figures demonstrate his consistent performance and high value within the sport.

Business Ventures and Investments

Beyond the racetrack, Brad Keselowski has made strategic investments that contribute to his overall net worth. Keselowski has invested in RFK Racing, becoming a team owner in 2022. He also established Keselowski Advanced Manufacturing (KAM), a hybrid manufacturing company specializing in additive metal technologies and CNC machining. KAM operates from a 70,000-square-foot facility in Statesville, North Carolina, manufacturing parts for the space, defense, and medical industries. In 2016, Keselowski invested $4.5 million in house and real estate. Keselowski is also the founder of the Brad Keselowski’s Checkered Flag Foundation. The organization was founded in 2010 and has raised $3.8 million and helped out over 250 individuals and organizations.

Endorsements and Partnerships

Keselowski’s marketability extends to endorsements and partnerships with various brands. He has secured deals with companies such as Ford Performance, Castrol, King’s Hawaiian, and Consumer Cellular. Other notable sponsors and partners include Bell, OMP, Makers Wanted, Esperion, Fastenal, Fifth Third Bank, Gogo Aviation, K&N Air Filters, MAG Tools, Siemens, Solomon Plumbing, Raybestos, Socios.com, Titan Fitness, Thorne, and Violet Defense. These endorsements contribute an estimated $1 million to his annual income.

Personal Life and Residence

Born in Rochester Hills, Michigan, in 1984, Brad Keselowski now resides in Mooresville, North Carolina. His residence is a lavish mansion with luxurious amenities, evaluated at $845,000. Keselowski comes from a racing family; his father, Bob Keselowski, and uncle, Ron Keselowski, were both stock car racing drivers. Brad is married to Paige White, and they have two children, Scarlett and Autumn Keselowski.

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