What Is Charles Lincoln “Link” Neal III Net Worth’ Net Worth?
Charles Lincoln “Link” Neal III, known professionally as Link Neal, has accumulated a net worth of approximately $20 million as of 2025. This financial standing is primarily attributed to his successful career as a YouTube personality, comedian, actor, and entrepreneur. His endeavors with Rhett McLaughlin as the comedy duo Rhett and Link have significantly contributed to this substantial wealth.
Early Life and Education of Link Neal
Born on June 1, 1978, in Boone Trail, North Carolina, Charles Lincoln “Link” Neal III experienced a significant life change early in his childhood when his parents, Charles Lincoln Neal II and Sue Capps, divorced when he was two years old. His mother, Sue, later married her high school sweetheart, Jimmy Capps, and they relocated to Buies Creek, North Carolina. It was in Buies Creek, specifically on September 4, 1984, at Buies Creek Elementary School, that Link Neal first met Rhett McLaughlin. The two boys’ friendship began unexpectedly when they were both disciplined for writing inappropriate words on their desks and were made to stay inside during recess. Their punishment involved coloring pictures of mythical creatures, an activity that fostered a bond and marked the beginning of a lifelong friendship.
Link Neal’s educational journey continued alongside Rhett McLaughlin, attending Harnett Central High School together. During their teenage years, at the age of 14, the duo embarked on their first creative project, a screenplay titled “Gutless Wonders,” which they envisioned as a film. Although they only managed to film a few scenes, the script was later revisited and read during episodes of “Good Mythical Morning.” Their high school years also included a 25-minute parody of the Oedipus Rex story, where Rhett played Oedipus and Link portrayed his father’s servant. Further showcasing their diverse talents, they were also members of a punk rock band called The Wax Paper Dogz. Before graduating high school, Link and Rhett made a blood pact, promising to achieve something “Big” and “Awesome” together in the future. Both Link and Rhett were accepted into North Carolina State University, where they continued their journey as roommates. In 2000, Link Neal graduated with a degree in Industrial Engineering.
YouTube Career and Mythical Entertainment Co.
Link Neal’s professional journey took a turn after graduating from North Carolina State University. He initially worked for IBM but later decided to pursue his YouTube career full-time with Rhett McLaughlin. Together, Rhett and Link host the popular daily show Good Mythical Morning, which features them tasting unusual food combinations and exploring various products and trends. As of January 2020, their Good Mythical Morning channel had amassed over 6 billion views and more than 16 million subscribers. Their YouTube channel was launched on September 18, 2008. The channel is described as a platform where they “eat truly unbelievable things, explore surprising new products and trends, compete in original games with celebrity guests, implement serious experiments in hilarious ways, and more.” Some of the most-watched videos on the Good Mythical Morning channel as of early 2020 included “Eating a Scorpion – Bug War Challenge,” with over 27 million views, “Amazing Game Show Cheaters,” also with over 27 million views, and “World’s Hottest Pepper Challenge – Carolina Reaper” with over 26 million views. Previously, the most-watched videos on their channel included “My OCD (Song)” with more than 49 million views, “Epic Rap Battle: Nerd vs. Geek” with over 44 million views, and “I’m On Vacation (Song)” with over 29 million views. These videos showcase the diversity of content that has contributed to their success.
Rhett and Link’s influence extends beyond YouTube. In 2019, they acquired the SMOSH brand (Smosh, Smosh Games, Smosh Pit & ElSmosh) after the channel’s former parent company, Defy Media, went into liquidation. The reported acquisition cost was $10 million, giving the channel full creative freedom under Mythical Entertainment banner and launched its own podcast, known as the SmoshCast.
Their business, Mythical Entertainment Co., employs around 100 people. It also operates a fan club where fans pay $10-20 per month to access exclusive content, providing a steady stream of income and fostering a strong community around their brand. In 2020 alone, they earned a combined $20 million, making them among the highest-paid YouTube stars in the world. In 2019, Rhett and Link earned a combined $18 million from their various endeavors. That was enough to make them the fourth-highest YouTubers in the world for the year.
Television Appearances and Awards
Rhett and Link had a television show called “Rhett & Link: Commercial Kings,” which aired on the Independent Film Channel. The show documented their travels across the country as they created local commercials for small businesses, based on their web series “I Love Local Commercials.” In 2016, Rhett and Link won a Shorty Award for Best Web Series for Good Mythical Morning.
Real Estate Holdings
In May 2015, Link Neal and his wife purchased a remodeled 1960 residence in La Crescenta, a suburb of Los Angeles, for $1,265,000. This amount was $70,000 over the asking price. The house is located on .29 acres of land and is situated on a cul-de-sac about a mile from Rhett and his family’s home in the same neighborhood. The 3,638-square-foot home includes three bedrooms and 2.5 bathrooms. It features a large master suite with glossy hardwood floors in the bedroom and a soaking tub in the bath. The backyard includes a pool.
Personal Life
During his junior year of college, Link Neal met Christy White at a rollerskating rink. They married in 2000 in Kinston, North Carolina. Together, they have three children: Lillian Grace Neal, Charles Lincoln Neal IV, and Lando James Neal.