Net Worth Ranker
What Is Charli D’Amelio’s Net Worth?
Charli D’Amelio, the celebrated dancer and social media personality, has amassed a considerable fortune through her online presence and various business ventures. As of 2025, Charli D’Amelio’s net worth stands at an estimated $45 million, a testament to her influence and entrepreneurial spirit.
Earnings and Endorsement Deals Contributing to Charli D’Amelio’s Net Worth
Charli D’Amelio’s Net Worth isn’t just from TikTok; it is derived from a diverse range of income streams including endorsements, merchandise sales, YouTube revenue sharing, and sponsored posts. Her ability to command a minimum of $100,000 for a single sponsored post underscores her market value and appeal to brands seeking to reach a wide audience. A notable highlight in her endorsement portfolio includes a $1 million payday for her appearance in a 2020 Super Bowl ad for Sabra Hummus, showcasing her crossover appeal to mainstream media.
In 2020, Charli earned $3 million, positioning her as the second highest-paid TikTok personality globally, behind Addison Rae’s $5 million. This income was largely derived from sponsorships, merchandise sales, and production deals. The year 2021 saw a significant surge in her earnings, reaching between $17 and $18 million. This catapulted her to the top spot as the highest-paid TikTok personality and one of the highest-earning celebrities worldwide for that year.
Between September 2022 and September 2023, Charli’s earnings reached $23 million, demonstrating consistent growth in her financial portfolio. Following this period, she earned $20 million in the subsequent year. Her portfolio includes collaborations with major brands such as Procter & Gamble, Hollister, Yoplait, Dunkin Donuts, Morphe Cosmetics, Invisalign, and Step.
Her partnership with Dunkin Donuts led to the creation of a custom drink called “The Charli” and a menu option called “Charli Cold Foam,” illustrating her influence on consumer preferences. The Invisalign endorsement also proved highly successful, driving a notable increase in revenue generated from teenage customers. Additionally, Charli and her sister Dixie have ventured into podcasting, animated shows, a Hulu documentary series, and a series on Snap, further diversifying their income streams.
Charli and Dixie also have a licensing deal with Just Mobile Direct, manufacturing ring lights and endorsing phone holders, earning a percentage of each sale. This entrepreneurial venture adds another layer to Charli D’Amelio’s Net Worth, demonstrating her strategic approach to business partnerships.
Early Life and Career Beginnings Impacting Charli D’Amelio’s Net Worth
Born in 2004 in Norwalk, Connecticut, Charli D’Amelio is the daughter of Heidi, a photographer and former model, and Marc, a former Republican candidate for the Connecticut State Senate. She has an older sister named Dixie. Charli’s early exposure to dance began at the age of three, and she trained as a competitive dancer for over a decade. Her formal education included attending King School, although she later transitioned to virtual schooling following her rise to fame on TikTok.
Charli D’Amelio began posting on TikTok in May 2019, initially sharing lip-syncing videos with friends. Her breakthrough came a couple of months later with a duet video alongside Move With Joy. Her most significant exposure occurred in October when she performed the Renegade dance to K Camp’s “Lottery,” a dance she popularized but was falsely credited with creating. In November, she and her sister joined The Hype House, a collective of teen TikTok personalities based in Los Angeles. This move amplified her reach and influence within the platform’s community.
In late 2019, Charli’s career took another significant turn when Sony Music executive Barbara Jones signed her to Outshine Talent. Subsequently, in early 2020, she signed with United Talent Agency, marking her entry into mainstream entertainment. This led to her appearance in a Super Bowl commercial for Sabra Hummus, further solidifying her status as a rising star. She was also invited to create a TikTok dance challenge inspired by Jennifer Lopez’s halftime show performance, showcasing her creative talent and influence on the platform.
Rise to TikTok Stardom and Significant Milestones Enhancing Charli D’Amelio’s Net Worth
In March 2020, Charli D’Amelio surpassed Loren Gray to become the most followed user on TikTok, a position she held for a significant period. She also became the first creator on the platform to reach 50 million followers, setting a new benchmark for success. By November of the same year, Charli became the first TikTok user to gain 100 million followers, solidifying her position as a leading figure in the social media landscape. Her achievements were further recognized with inclusions on Forbes’ 30 Under 30 list and Fortune’s 40 Under 40 list, where she was the youngest person to be featured. These accolades underscore her influence and impact on both the digital and business worlds.
Charli D’Amelio currently boasts over 150 million followers on TikTok, underscoring her sustained popularity and influence on the platform. Key achievements include being the first person to reach 100 million fans on TikTok and being the second most-followed TikTok creator. Her earning power is further highlighted by the fact that she charges a minimum of $100,000 for sponsored posts. The $1 million she earned for a 2020 Super Bowl ad and the $17-18 million earned in 2021 demonstrate her earning potential and appeal to major brands.
Film, Television Appearances, and Other Ventures Contributing to Charli D’Amelio’s Net Worth
As Charli D’Amelio’s social media presence grew, she began to appear in television specials and films. In 2020, she participated in Nickelodeon’s “#Kids Together: The Nickelodeon Town Hall” and ABC’s “The Disney Family Singalong.” She was also part of the celebrity lineup on “Graduate Together: America Honors the High School Class of 2020.” The same year, D’Amelio made her feature film debut in the animated children’s film “StarDog and TurboCat,” voicing the character Tinker. These appearances expanded her reach beyond social media and into traditional entertainment formats.
On her family’s YouTube vlog channel, she appears in the “Dinner with the D’Amelios” reality series. She also stars alongside her family on the Hulu docuseries “The D’Amelio Show,” providing viewers with an inside look at their lives and careers. D’Amelio performed on select dates of the “Dancing with the Stars Live 2023” concert tour in early 2023, showcasing her dancing skills in a live performance setting. She also co-hosted the 36th Nickelodeon Kids’ Choice Awards with American football commentator Nate Burleson in March 2023, further cementing her status as a mainstream celebrity.
Other business ventures include serving as a brand ambassador for Invisalign and partnering with Morphe Cosmetics to launch a makeup line called Morphe 2 with her sister Dixie D’Amelio. Together, they also launched a nail polish collection called Coastal Craze and co-created Hollister’s Social Tourist apparel brand. The D’Amelio sisters partnered with Simmons Bedding Company to design the Charli & Dixie x Simmons Mattress. These diverse entrepreneurial efforts contribute significantly to Charli D’Amelio’s Net Worth and illustrate her business acumen.
D’Amelio has also appeared in music videos for Bebe Rexha’s “Baby, I’m Jealous,” Jennifer Lopez and Maluma’s “Pa’ Ti + Lonely,” and Lil Huddy’s “America’s Sweetheart.” In September 2022, D’Amelio Brands was announced, focusing on fashion, beauty, and lifestyle. The company released a footwear line in 2023, marking a further expansion of her brand portfolio. The exact revenue figures from these ventures are not publicly disclosed, but they undoubtedly contribute to her overall net worth.
Controversies and Personal Life Considerations Affecting Charli D’Amelio’s Net Worth
Despite her success, Charli D’Amelio’s career has faced controversies. Some critics have described her TikTok presence as unexceptional and overly commercial, while others have praised its authenticity. In December 2020, she faced backlash for vacationing in the Bahamas during the COVID pandemic, which contradicted her earlier public statements about staying home during the crisis. She was also accused of buying TikTok followers around this time. These controversies, while potentially impacting public perception, do not appear to have significantly diminished Charli D’Amelio’s Net Worth over the long term.
D’Amelio has openly discussed her struggles with an eating disorder and body shaming. In response to the latter issue, she partnered with UNICEF for an anti-bullying campaign in 2020, leveraging her platform to raise awareness and promote positive change. On the philanthropic front, D’Amelio has supported the Black Lives Matter movement and spoken out against the murder of George Floyd on TikTok. She has also worked to support those with special needs, donating money to a fundraiser in 2019.
In the spring of 2020, she donated $50,000 to Norwalk Hospital in her Connecticut hometown to help the institution obtain critical medical supplies during the COVID pandemic. Later that year, she partnered with TikTok to donate $100,000 to the American Dance Movement, which offers access to dance education in the US. These philanthropic efforts reflect her commitment to giving back to her community. In October 2022, “TikTok’s first family,” consisting of Marc, Heidi, Dixie, and Charli D’Amelio, purchased a Norwalk condo for $1.2 million, reflecting their continued investment in their hometown. The precise financial impact of these personal decisions on Charli D’Amelio’s Net Worth is not quantified in available sources.
