Cole Robert Brock Net Worth

Overview

Cole Robert Brock, most famously known as Colby Brock, is an American social media personality and content creator, primarily known for his work on YouTube. He first gained recognition on Vine in 2014 as one half of the duo Sam and Colby, alongside his friend Sam Golbach. Together, they created comedic videos that quickly garnered a large following. After Vine shut down, Sam and Colby transitioned to YouTube, where they continued creating content, focusing on paranormal investigations, explorations of abandoned locations, challenges, and vlogs. Their YouTube channel, Sam and Colby, has amassed over 13 million subscribers. Colby also has his own self-titled YouTube channel where he posts vlogs, prank videos and exploration content, accumulating over 3 million subscribers. Beyond his online presence, Colby has appeared in TV series such as Seriously.TV and Fill in the [Prank], and in October 2024, he made his big-screen debut in the film ‘Sam and Colby: The Legend of Skinwalker Ranch’. He is also the co-founder of the XPLR clothing line, which raises awareness for mental health and contributes to charitable causes. In early 2023, Colby was diagnosed with testicular cancer but announced he was cancer-free in July 2023.

MetaLife

CEO

What Is Colby Brock’s Net Worth?

Colby Brock, born Cole Robert Brock in Stanley, Kansas, in January 1997, has carved a niche for himself in the digital world. His current estimated net worth stands at $3 million. This valuation is primarily attributed to his success as a social media personality, content creator, and entrepreneur, with a significant portion stemming from his collaborative work with Sam Golbach as the duo “Sam and Colby.” However, precise figures for individual revenue streams – such as YouTube ad revenue, merchandise sales, brand sponsorships, and business ventures like MetaLife – are not publicly detailed.

Colby Brock’s Career Trajectory: From Vine to YouTube Stardom

Brock’s initial rise to fame occurred on the now-defunct platform Vine. Alongside Sam Golbach, he cultivated a substantial following, exceeding one million before the platform’s closure. This early success proved to be a crucial springboard, allowing them to transition effectively to other platforms, most notably YouTube. The specific revenue generated during their time on Vine is not publicly available, but it served as a valuable foundation for their future endeavors. Their collaborative content, centered around exploration, adventure, and paranormal investigations, has resonated with a broad audience, translating into substantial viewership and engagement on YouTube. As of March 2025, Colby Brock’s YouTube channel boasts over two million subscribers. The revenue generated from YouTube is multifaceted, encompassing ad revenue (dependent on factors like CPM, viewership demographics, and ad engagement), channel memberships, and merchandise shelves. While the exact figures remain undisclosed, industry estimates suggest that a channel of this size could generate several hundred thousand dollars annually from ad revenue alone.

Beyond YouTube, Colby Brock has diversified his presence across various social media platforms. His Instagram account, with over 1.5 million followers, serves as a potent platform for brand collaborations and sponsored content. The financial specifics of these collaborations are generally confidential, varying based on the scope, duration, and exclusivity of the partnerships. Furthermore, Brock has ventured into acting, appearing in episodes of television series such as Seriously.TV, Fill in the [Prank], The Graveyard, Stranded with Sam and Colby, and Bestie Picks Bae. Although these roles contribute to his overall income, they likely constitute a smaller portion compared to his digital media earnings. In 2019, Colby Brock secured a Streamy Award for Best Action or Sci-Fi Series. The award itself doesn’t come with a monetary prize but can increase his popularity and give way to other opportunities.

MetaLife and Entrepreneurial Ventures

Colby Brock holds the position of CEO at MetaLife, a company whose specific activities aren’t spelled out. However, it is known that Brock has been involved in merchandise. These ventures, while not explicitly detailed in terms of revenue and profit margins, add a layer to his income streams and reflect his entrepreneurial aspirations. The absence of detailed financial information surrounding MetaLife makes it difficult to accurately assess its contribution to his overall net worth. However, it is plausible that MetaLife contributes positively to Colby Brock’s net worth.

Real Estate and Assets: What is Known

Details about Colby Brock’s real estate holdings and other significant assets are scarce in the public domain. Information concerning the specific locations, values, and mortgage details of any properties he owns is not readily accessible. Similarly, there are no publicly available records detailing his ownership of private aircraft or luxury vehicles. The lack of transparency in these areas makes it challenging to provide a comprehensive picture of his asset portfolio. Generally, social media personalities in Colby’s position may invest in real estate, stocks, bonds, or other assets to diversify their wealth. Without explicit data, estimating the value of these investments remains speculative. The lack of information surrounding his real estate holdings and assets makes it more difficult to get an in-depth look into his assets.