Net Worth Ranker
What Is DDG Net Worth?
As of 2024 and early 2025, DDG’s estimated net worth ranges from $2 million to $8 million. This valuation reflects his success as a rapper, singer-songwriter, YouTuber, and entrepreneur. His financial achievements stem from diverse income streams, including music sales, digital streaming, YouTube ad revenue, and entrepreneurial ventures such as his record label, Zooted Music, and merchandise line. DDG’s ability to leverage his online presence and transition into a respected musical artist has significantly contributed to his wealth.
Early Life and Career Beginnings
Darryl Dwayne Granberry Jr., born on October 10, 1997, in Pontiac, Michigan, displayed an early passion for music. He honed his skills in a studio where his father worked as an audio engineer. He attended International Tech Academy and graduated as valedictorian. DDG briefly attended Central Michigan University before dropping out to pursue his career as a full-time YouTuber. After dropping out of college, Granberry moved to Los Angeles. He began expanding his YouTube career around this time, gaining attention for his vlogs, pranks, and gaming videos. Granberry also began posting music videos of his songs. This initial phase of his career laid the foundation for his future success, showcasing his ability to connect with audiences online and build a dedicated following.
YouTube Success and Earnings
DDG’s YouTube career began in 2014, and he quickly gained traction through various content formats, including vlogs, pranks, and gaming videos. Over the years, he cultivated a substantial online presence across multiple channels: DDG, the DDG Family, PontiacMadeDDG VLOGS, and Zooted Music. Cumulatively, these channels have amassed over 10 million subscribers and more than 1.2 billion views. His YouTube activities generate an impressive $442.2K monthly. During the early stages of his career, he was reportedly earning around $20,000 per month from YouTube ad revenue. The channels DDG Music, DDG & Halo and PontiacMadeDDG VLOGS have 3.04 million, 3.99 million and 3.39 million subscribers respectively. As of August 2024, DDG Music and PontiacMadeDDG VLOGS have 744 million and 549 million views respectively.
Music Career and Record Deals
DDG transitioned from YouTube to music, releasing early tracks such as “Balenciagas,” “Free Parties,” and “Lettuce.” One of his early recordings included a diss track to rapper Lil Yachty called “Big Boat.” He gained significant recognition with his single “Givenchy” in late 2017, which garnered over 25 million views on YouTube and was featured on his debut EP, “Take Me Serious,” in 2018. In June 2018, DDG signed a record deal with Epic Records, marking a pivotal moment in his music career. His debut album, “Valedictorian,” was released in 2019, featuring the certified-Gold single “Arguments.” In the summer of 2020, DDG achieved commercial success with “Moonwalking in Calabasas,” his first song to enter the Billboard Hot 100, peaking at number 82. This track has since been certified double platinum by the RIAA, signifying over 2 million units sold. DDG has also released the EP “Sorry 4 the Hold Up” in March 2019 and the mixtape “Die 4 Respect,” a collaboration with OG Parker, in March 2021, which reached number 61 on the Billboard 200.
Zooted Music and Entrepreneurial Ventures
In 2020, DDG co-founded his record label, Zooted Music, with his managers Dimitri Hurt and Eric O’Connor. The label serves as a platform for nurturing emerging talent and generates an additional income stream for DDG. In addition to Zooted Music, DDG has explored his interest in fashion by launching his own merchandise line, featuring clothing and accessories. These entrepreneurial endeavors demonstrate his business acumen and contribute to his growing net worth.
Income and Assets
DDG’s income is derived from various sources, including YouTube ad revenue, music sales and streaming, his record label Zooted Music, and merchandise sales. In April 2024, DDG revealed that his monthly income ranges from $100,000 on a low month to $500,000 and up on a high month. His hit single “Moonwalking in Calabasas” has over 200 million streams and is certified double platinum as of 2023. DDG also earned gold plaques for “Arguments”, “I’m Geekin'” and “Hood Melody”. He also invests a substantial amount in his career, as evidenced by his plans for a 24/7 “Hit-A-Thon,” where he claims to spend six figures. In 2022, it was announced that DDG had made the Forbes 2023 30 Under 30 list for music.
Real Estate and Other Investments
While specific details about DDG’s real estate holdings and other investments are not widely publicized, it is common for successful musicians and entrepreneurs to diversify their assets. Information on DDG’s endorsements is limited; he has endorsed boohooMAN. These ventures likely contribute to his overall financial portfolio and long-term wealth accumulation.
Personal Life and Spending Habits
DDG was in a relationship with singer-songwriter and actress Halle Bailey from 2022 to 2024. The couple welcomed their first child, a son named Halo, in January 2024. DDG’s spending habits include investments in his music career, such as high-budget music videos and promotional activities. The rapper shares some personal financial information. His lifestyle, often showcased on social media, reflects his success and penchant for luxury goods.
