Dixie D'Amelio Net Worth - NetWorthRanker

What Is Dixie D’Amelio Net Worth?

As of 2025, Dixie D’Amelio, known mononymously as Dixie, boasts a net worth of approximately $25 million. This valuation is attributed to her successful career as a social media personality, singer, and entrepreneur, primarily recognized for her engaging content on TikTok. Her financial portfolio benefits significantly from brand endorsements, music releases, and various business ventures.

Dixie D’Amelio’s Earnings and Financial Ventures

Dixie’s income streams are diverse, reflecting her multifaceted career. In 2020, she reportedly earned around $3 million through sponsorships, production opportunities, and merchandise sales, positioning her as one of the top-earning personalities on TikTok. By 2021, her annual earnings had surged to $10 million, demonstrating her growing influence and business acumen. These earnings encompass various ventures, including:

Sponsorships and Brand Deals: Dixie collaborates with numerous brands, leveraging her extensive social media following to promote products and services. While specific contract details are typically confidential, these partnerships contribute significantly to her annual income.
Music Career: Dixie ventured into the music industry in 2020 with the release of her debut single, “Be Happy.” The song garnered substantial attention, accumulating over 86 million streams on Spotify within its first two months. This success led to a record deal with HitCo Entertainment, further solidifying her position in the music industry. Although precise revenue figures from music sales and streaming royalties are not publicly disclosed, they undoubtedly contribute to her overall earnings.
Acting and Media Appearances: Dixie has expanded her career beyond social media by appearing in various web series, talk shows, and reality series. Her role in the web series “Attaway General” and her appearances in “Dinner with the D’Amelios” and “The D’Amelio Show” generate income through acting fees and production agreements. Specific compensation details for these projects remain confidential.
Merchandise Sales: Dixie offers a range of merchandise, including apparel, accessories, and other branded products. Revenue from merchandise sales contributes to her overall earnings, although specific sales figures are not publicly available.

Early Life and Rise to Fame on TikTok

Born in 2001 in Norwalk, Connecticut, Dixie D’Amelio’s journey to fame began alongside her younger sister, Charli D’Amelio. In 2019, as Charli’s popularity soared on TikTok, Dixie started posting her own videos, quickly amassing a substantial following. This early adoption of the platform, combined with her engaging content, propelled her into the spotlight. Dixie signed with United Talent Agency alongside her sister, marking a significant milestone in her career. They also joined The Hype House, a collective of teenage TikTok personalities based in Los Angeles, further expanding their reach and influence.

In August 2020, Dixie had risen to become the third highest-earning TikTok user, just behind her sister. This rapid ascent highlights her ability to capitalize on the opportunities presented by the platform and her strategic approach to content creation and brand partnerships. Dixie’s early success on TikTok laid the foundation for her subsequent ventures in music, acting, and entrepreneurship, contributing significantly to her overall net worth.

Dixie D’Amelio’s Career Milestones

Dixie D’Amelio’s career is marked by several key milestones that have significantly contributed to her net worth and overall success:

2019: Initial rise to fame on TikTok, gaining millions of followers within a short period.
2020: Release of her debut single, “Be Happy,” which garnered over 86 million streams on Spotify in its first two months and peaked at number 55 on the UK Singles Chart. Signing a record deal with HitCo Entertainment. Securing lucrative brand deals and sponsorships, contributing to $3 million in earnings for the year.
2021: Earning $10 million from various endeavors, including music, acting, and brand partnerships. Co-creating Hollister’s Social Tourist apparel brand. Starring in the Snap Originals reality series “Charli vs. Dixie” and the Hulu docuseries “The D’Amelio Show.”

Details of Dixie D’Amelio’s Music Career

Dixie D’Amelio’s foray into the music industry has been a significant factor in her financial success. Key aspects of her music career include:

“Be Happy” (2020): Dixie’s debut single, “Be Happy,” was released in June 2020. The song’s success on streaming platforms, with over 86 million streams on Spotify within two months, demonstrated her potential as a recording artist. The track also reached number 55 on the UK Singles Chart.
Record Deal with HitCo Entertainment: Following the success of “Be Happy,” Dixie signed a record deal with L.A. Reid’s label HitCo Entertainment. This partnership provided her with the resources and support to further develop her music career.
“One Whole Day” (2020): Dixie released her second single, “One Whole Day,” featuring rapper Wiz Khalifa. While specific streaming and sales figures for this track are not publicly available, the collaboration with a well-known artist likely boosted its visibility and contributed to her earnings.
Other Singles: Dixie has released several other singles, including “Roommates,” “F***boy,” and “Psycho,” featuring rapper Rubi Rose. These releases have expanded her discography and provided additional revenue streams through streaming and sales.
“Naughty List” (2020): Dixie was featured on Liam Payne’s song “Naughty List,” exposing her to a wider audience and generating additional income through royalties.

Collaborations and Endorsements

Dixie D’Amelio has engaged in numerous collaborations and endorsements, further enhancing her brand and financial portfolio. Some notable partnerships include:

UNICEF Anti-Bullying Campaign (2020): Dixie and her sister, Charli, partnered with UNICEF for an anti-bullying campaign, demonstrating their commitment to social causes and increasing their public image.
“Graduate Together: America Honors the High School Class of 2020” (2020): The sisters appeared alongside a roster of celebrities in this television special, further solidifying their status as prominent figures in popular culture.
Hollister Jean Lab Campaign (2020): Dixie and Charli became the face of Hollister’s Jean Lab campaign, creating a TikTok dance to promote it. This collaboration likely involved a substantial endorsement fee and increased brand awareness for both parties.
Morphe 2 (2020): The D’Amelio sisters partnered with Morphe Cosmetics to launch their own makeup line, Morphe 2. This venture allowed them to tap into the lucrative beauty industry and generate revenue through product sales.
Coastal Craze (2020): Dixie and Charli partnered with Orosa Beauty to launch a nail polish collection called Coastal Craze. This collaboration further diversified their business ventures and contributed to their overall earnings.
Social Tourist (2021): The sisters co-created Hollister’s Social Tourist apparel brand, becoming the face of its campaign. This partnership allowed them to have greater creative control and potentially earn a percentage of the brand’s sales.
Charlie & Dixie x Simmons Mattress (2021): The D’Amelios partnered with Simmons Bedding Company to design the Charlie & Dixie x Simmons Mattress. This collaboration demonstrated their ability to extend their brand into diverse product categories and generate additional revenue.

Details on Dixie D’Amelio’s Investments and Assets

Information regarding Dixie D’Amelio’s specific investments and assets is not widely publicized. However, it is reasonable to assume that she has diversified her income into various investment vehicles, such as:

Real Estate: Many high-net-worth individuals invest in real estate to generate rental income and build long-term wealth. While specific property holdings are not publicly disclosed, it is possible that Dixie owns residential or commercial properties in Los Angeles or other locations.
Stocks and Bonds: Investing in the stock market and bonds is a common strategy for wealth accumulation. Dixie may have a portfolio of stocks and bonds managed by financial advisors to generate passive income and long-term growth.
Private Equity: Dixie may have invested in private equity funds or venture capital firms, providing capital to promising startups and businesses. These investments can offer high returns but also carry a higher level of risk.
Startups and Businesses: Given her entrepreneurial spirit, Dixie may have invested in or co-founded startups or businesses in the tech, fashion, or entertainment industries. These ventures can provide significant returns if successful.

It is important to note that specific details about Dixie D’Amelio’s investment portfolio are not publicly available, and the above examples are based on common investment strategies employed by high-net-worth individuals.

Dixie D’Amelio’s Social Media Presence

Dixie D’Amelio’s success is intrinsically linked to her prominent presence on social media platforms. Key aspects of her social media influence include:

TikTok: As of this writing, Dixie has more than 35 million fans on TikTok. Her engaging content, which includes dance videos, lip-sync performances, and comedic skits, attracts a large and loyal audience.
Instagram: Dixie has more than 25 million followers on Instagram. She uses the platform to share photos and videos of her personal life, fashion, and collaborations, further engaging with her fans and promoting her brand.
YouTube: Dixie hosts a talk show entitled “The Early Late Night Show” on YouTube, providing a platform for interviews, comedy, and entertainment. She also appears alongside her family in the “Dinner with the D’Amelios” series, offering a glimpse into their personal lives.
Snapchat: Dixie has a presence on Snapchat, sharing behind-the-scenes content and engaging with her followers through interactive features.

Dixie’s strong social media presence allows her to connect with her fans, promote her projects, and secure lucrative brand partnerships, all of which contribute to her overall net worth.

Comparison with Charli D’Amelio

While both Dixie and her sister Charli D’Amelio have achieved significant success on social media, there are some notable differences in their career trajectories and earnings. As of 2025, Charli D’Amelio’s net worth is estimated to be higher than Dixie’s. However, both sisters are among the top-earning personalities on TikTok and have leveraged their fame into successful careers in music, acting, and entrepreneurship.

Both Dixie and Charli have secured numerous brand deals and sponsorships, but their individual partnerships and revenue streams may vary. Charli’s early success on TikTok and her larger following may have initially given her an advantage in securing lucrative deals. However, Dixie has diversified her career into music and acting, which may contribute to her long-term financial growth.

Personal Life and Habits

Dixie D’Amelio resides in Los Angeles, California. In October 2020, she announced she was in a relationship with social media personality Noah Beck. Prior to this, she dated Griffin Johnson. These relationships have often been the subject of media attention and public interest, further increasing her visibility and influence.

Details about Dixie D’Amelio’s daily routine and personal habits are not widely publicized. However, as a social media personality, she likely spends a significant amount of time creating content, engaging with her followers, and attending industry events. She also likely dedicates time to her music career, including recording sessions, rehearsals, and performances.

Dixie D’Amelio’s ability to balance her personal life with her demanding career has contributed to her overall success and net worth. Her strategic approach to content creation, brand partnerships, and business ventures has positioned her as one of the most influential and financially successful personalities on social media.