Overview

DJ Vlad, whose real name is Vladislav Lyubovny, is an Internet personality, journalist, director, and former DJ. He was born on June 28, 1973, in Kyiv, Soviet Ukraine. At the age of five, he moved with his family to the United States. He is best known for his YouTube channel, djvlad, where he hosts interviews with various celebrities, accumulating over 5.5 million subscribers since 2006. Beyond YouTube, DJ Vlad created the news website VladTV.com and directed episodes of the BET documentary series “American Gangster,” as well as the documentary film “Ghostride the Whip.” VladTV has become a significant platform for hip-hop culture and news, offering interviews, news coverage, and commentary. DJ Vlad transitioned from being a musician and DJ into digital media.

VladTV

CEO

What Is DJ Vlad Net Worth’ Net Worth?

DJ Vlad, born Vladislav Lyubovny on June 28, 1973, boasts a net worth of approximately $10 million as of 2025. This impressive figure is primarily derived from his successful YouTube channel, VladTV.com, and his ventures in directing and journalism.

Early Life and Career Beginnings

Vladislav Lyubovny’s journey began in Kyiv, Soviet Ukraine, where he spent his early childhood. At the age of five, his family relocated to the United States, initially settling in Springfield, Massachusetts, before moving to San Mateo, California. His fascination with hip hop ignited upon the release of N.W.A’s debut album in 1987, setting the stage for his future career. Lyubovny pursued higher education at the University of California, Berkeley, earning a Bachelor of Science degree, providing a strong foundation for his entrepreneurial endeavors. There is no additional publicly accessible data regarding the exact early financial investments or specifics of his family’s financial background during their immigration.

YouTube Success and VladTV.com

DJ Vlad’s foray into the entertainment industry began with creating hip hop beats. Recognizing the limitations of this path, he transitioned to deejaying, performing at various clubs, and releasing mixtapes. The launch of his YouTube channel, djvlad, in 2006 marked a significant turning point in his career. As of April 2025, the channel has amassed over 5.5 million subscribers and over 5.3 billion total views. Revenue from YouTube is generated through advertisements (Adsense) and sponsorships. Estimated average CPM (Cost Per Mille, or cost per 1000 views) vary widely based on the audience, engagement and advertising rates but can range between $2 to $10. Given his channel’s consistent output and high view count, a conservative estimate of his annual YouTube revenue is in the hundreds of thousands, contributing significantly to DJ Vlad net worth. He also created VladTV.com, a news website that features interviews and content related to hip-hop and urban culture, expanding his digital media presence.

Directing and Production Work

Beyond his online presence, DJ Vlad has contributed to television and film. He directed multiple episodes of the BET documentary series “American Gangster,” which aired from late 2006 to early 2009. This series explored the lives of infamous black gangsters in American history, including figures like Guy Fisher and Leroy Barnes. In 2008, he directed the documentary film “Ghostride the Whip,” further establishing his credentials as a director. Specific financial details about his earnings from directing “American Gangster” or “Ghostride the Whip” are not publicly available, but such projects contribute to Vlad’s overall professional income and reputation, thereby impacting DJ Vlad net worth.

Rick Ross Assault and Lawsuit

An incident at the 2008 Ozone Awards in Houston, Texas, significantly impacted DJ Vlad’s career trajectory. After covering a story about Rick Ross’s past as a corrections officer, Lyubovny was assaulted by Ross’s entourage. Consequently, Lyubovny filed a $4 million lawsuit. In the spring of 2010, a New York Federal Jury ruled in favor of Lyubovny, awarding him $300,000 after finding Ross liable for orchestrating the assault. This legal victory not only provided financial compensation but also raised DJ Vlad’s profile, indirectly contributing to his brand and DJ Vlad net worth. The specific allocation of these funds is private information, however, the damages could include loss of income and medical bills.

Earnings from Media Appearances and Other Ventures

In 2010, DJ Vlad voiced himself in an episode of the adult animated sitcom “The Boondocks,” showcasing his versatility in media. While exact figures for this role remain undisclosed, such appearances contribute to his overall income and brand recognition. Furthermore, DJ Vlad net worth is built through media appearances. Besides this, specific details about other investments, properties, or assets that DJ Vlad may possess are not publicly accessible. The majority of his identifiable income is linked to his digital platforms and media-related activities.

© 2025 Net Worth Ranker / All Rights Reserved