Net Worth Ranker
What Is Doug DeMuro’s Net Worth?
Doug DeMuro, an American YouTube personality, writer, and businessman, has an estimated net worth of $10 million as of February 2025. This valuation is primarily derived from his successful YouTube channel, his writing career, and his ownership of the automobile auction website Cars & Bids. He has successfully monetized his expertise and passion for automobiles into a lucrative career spanning content creation and entrepreneurial ventures.
Doug DeMuro’s Career Highlights and Earnings
DeMuro’s career began in 2012 at Porsche’s North American headquarters in Atlanta, Georgia, where he worked as a vehicle allocation manager. While at Porsche, he also contributed articles to Autotrader.com. After a year, he left Porsche to pursue writing about cars full-time. He wrote for The Truth About Cars, Jalopnik, and his own blog, PlaysWithCars. His transition to full-time writing marked a significant turning point, enabling him to establish himself in the automotive media landscape.
His self-titled YouTube channel, launched in 2013, is central to his success. The channel features reviews of a wide array of automobiles, from classic models of the 1970s to contemporary vehicles. DeMuro evaluates each car, assigning it a score between 10 and 100. As of February 2025, his channel has amassed over 4 million subscribers and more than 1.5 billion views. This substantial following translates into significant revenue through YouTube’s advertising program and potential sponsorship opportunities.
In 2018, DeMuro created a second YouTube channel, “More Doug DeMuro,” which features vlog-style content and Q&A videos, not always related to cars. The primary channel’s videos typically garner well over 1 million views, with a large percentage exceeding 5 million. These high viewership numbers reinforce the channel’s profitability.
Leaving Autotrader.com, DeMuro founded Cars & Bids in 2020, an online auction platform specializing in cars built from 1980 onwards. His own 2012 Mercedes-Benz E 63 AMG Wagon was the first vehicle listed on the site. He also sold his Kia Stinger GT2 AWD through the platform. By 2021, Cars & Bids had listed 4,000 automobiles, resulting in $75 million in customer spending. Between 2020 and 2023, the platform facilitated the sale of $230 million worth of vehicles. In late 2022, Cars & Bids secured a $37 million investment from Peter Chernin’s The Chernin Group. Following this investment, DeMuro acquired a Porsche Carrera GT, realizing a long-held dream. The success of Cars & Bids indicates DeMuro’s business acumen and his ability to capitalize on his automotive expertise.
Doug DeMuro’s Assets and Investments
DeMuro’s assets extend beyond his digital platforms to include real estate. In late 2019, he and his wife, Joanna, purchased a historic property in San Diego, California, for $1.7 million. This property, dating back to 1913, serves as their primary residence. In June 2022, they acquired a 3,000-square-foot vacation home in Nantucket, Massachusetts, for $3.5 million. This property, dating back to the 1870s, reflects their investment in real estate.
Over the years, DeMuro has owned more than 25 different automobiles, many of which he has showcased on his YouTube channel. His first car, a 1996 Volvo 850 sedan, was a gift from his parents when he was 16. Other notable vehicles he has owned include a used 2006 Land Rover Range Rover purchased from CarMax in late 2012, which came with a six-year, 66,000-mile bumper-to-bumper warranty. During his work on the Range Rover, DeMuro purchased a 2004 Ferrari 360 Modena with a loan. He also bought a 2005 Ford GT from his former Autotrader.com boss Karl Brauer. Additionally, he owns a 1999 Mercedes-Benz G 500 Cabriolet, a 1994 Audi RS2 Avant, a 2020 Land Rover Defender 110, and a 2013 Toyota Land Cruiser.
His “dream car” since childhood is the Porsche Carrera GT. After seeing this car in person at the age of 17, he made it his mission to own one. In late 2022, he acquired a silver 2005 Porsche Carrera GT and featured it on his YouTube channel. This acquisition represents a significant personal milestone and a substantial investment.
Additional Ventures and Appearances
While writing online columns in 2013, DeMuro authored two books: “Play With Cars,” featuring personal car anecdotes, and the e-book “From My Perspective,” containing non-car-related writing. In 2016, he published his third book, “Bumper to Bumper.” These publications contribute to his overall income and solidify his reputation as an automotive expert.
Beyond his own YouTube channels, DeMuro appeared on the CNBC television series “Jay Leno’s Garage” in 2017. He also collaborated with Leno in 2019, reviewing a McLaren F1 owned by Leno. DeMuro’s declaration of the vehicle as the “greatest car ever made” underscores his deep knowledge and passion for automobiles.
In his personal life, DeMuro married Joanna, and they live in San Diego, California. They adopted a Bearded Collie named Noodle and welcomed a son in 2021. These personal milestones reflect a stable foundation that complements his professional achievements.
