Overview

Hailey Rhode Baldwin Bieber is an American model, media personality, and socialite. Born on November 22, 1996, in Tucson, Arizona, she is the daughter of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin. Hailey began her career in modeling, signing with Ford Models in 2014 and later with IMG Models. She has appeared in campaigns for major brands like Ralph Lauren, Guess, and Tommy Hilfiger. Beyond modeling, Hailey has ventured into entrepreneurship, launching her skincare brand, Rhode, in June 2022. Rhode focuses on minimalist skincare with the goal of reducing overconsumption, quickly gaining popularity for its carefully curated philosophy. She has also collaborated with brands like The Daily Edited and ModelCo. Hailey is married to Canadian singer Justin Bieber, and their relationship has been a significant part of her public image. As of 2025, Hailey Bieber’s net worth is estimated at $20 million, primarily earned through her modeling career, brand deals, and entrepreneurial endeavors.

Rhode Skin

Founder

What Is Hailey Rhode Baldwin Bieber’s Net Worth?

Hailey Rhode Baldwin Bieber, an accomplished American model and media personality, boasts a net worth of $20 million as of March 2025. This wealth is primarily derived from her successful modeling career, lucrative brand endorsements, entrepreneurial ventures, and media appearances. Her strategic collaborations and business acumen have solidified her position as a prominent figure in the entertainment and fashion industries.

Early Life and Career Beginnings

Born on November 22, 1996, in Tucson, Arizona, Hailey Rhode Baldwin’s journey to stardom began with aspirations beyond the runway. As the daughter of actor Stephen Baldwin and graphic designer Kennya Baldwin, and granddaughter of Brazilian musician Eumir Deodato, Hailey was exposed to the entertainment industry from a young age. Although she initially dreamed of becoming a classical ballet dancer, a foot injury redirected her path towards modeling.

Hailey’s early exposure to the camera included a brief appearance in the 2005 documentary “Livin’ It: Unusual Suspects,” a family project that offered a glimpse into her upbringing. Her formal introduction to the modeling world occurred at age 13 with her signing to Ford Models. Her runway debut materialized in October 2014, when she graced the catwalk for Topshop and Sonia Rykiel. Her career then accelerated in January 2015 with her first feature in Vogue magazine. In March 2015, she appeared in Teen Vogue, further solidifying her presence in the industry. That same year, she was featured in a Ralph Lauren print ad and modeled for Tommy Hilfiger, contributing to her growing recognition.

Modeling Success and Brand Endorsements

In 2016, Hailey signed with IMG Models, marking a pivotal moment in her career. Her modeling portfolio includes campaigns for renowned brands such as UGG footwear, Karl Lagerfeld, Tory Burch, and Dolce & Gabbana. She has also graced the covers of international editions of “Elle” and “Harper’s Bazaar,” elevating her status in the fashion world. These high-profile campaigns and magazine covers have significantly contributed to her $20 million net worth.

Beyond traditional modeling, Hailey has successfully ventured into collaborative projects, increasing her influence and income. In 2016, she partnered with The Daily Edited to launch a line of handbags called #theHAILEYedited collection, showcasing her design sensibilities. That same year, she announced a collaboration with UK footwear brand Public Desire and a makeup collection with Australian brand ModelCo, demonstrating her versatility and entrepreneurial spirit.

Media Ventures and Entrepreneurial Pursuits

Hailey’s involvement in the entertainment industry extends beyond modeling. In May 2017, she co-hosted the TBS show “Drop the Mic” with Method Man, exposing her to a wider audience and showcasing her personality and comedic timing. Her appearance in the promotional video for the controversial Fyre Festival in 2017, although brief, highlighted her marketability and reach. (Hailey donated her earnings from the Fyre Festival video to charity.)

In 2019, Hailey became the face of Levi Jeans, aligning herself with an iconic American brand and further solidifying her position as a fashion influencer. Her appearance in the music video for “10,000 Hours,” a collaboration between Dan + Shay and Justin Bieber, provided additional exposure and demonstrated her support for her husband’s musical endeavors. In June 2022, she launched her skincare brand, Rhode, marking a significant step into the entrepreneurial world. While specific revenue figures for Rhode are not publicly available, the brand’s success has undoubtedly contributed to her financial portfolio.

Personal Life and Real Estate Investments

Hailey’s personal life has also played a role in her public image and career. Her relationship with Justin Bieber, culminating in their marriage in 2018, has kept her in the spotlight and increased her visibility. The couple’s public appearances and social media presence have further elevated her brand and appeal.

Hailey and Justin Bieber’s real estate ventures reflect their financial success and lifestyle. In March 2019, Justin purchased an $8.5 million home in Beverly Hills, which they later sold fully furnished in 2021 for $7.995 million. In August 2020, they acquired a $28.5 million mansion in Beverly Park, an exclusive gated community. Before settling on this property, they rented a Spanish contemporary-style mansion in Toluca Lake for $100,000 a month. They also own a lakeside home in Ontario, valued at $5 million, demonstrating their diverse real estate holdings. These properties not only serve as personal residences but also as investments that contribute to their overall net worth.

Net Worth Summary

Hailey Rhode Baldwin Bieber’s $20 million net worth is a testament to her multifaceted career and business acumen. Her success in modeling, brand endorsements, media appearances, and entrepreneurial ventures have solidified her position as a prominent figure in the entertainment and fashion industries. She continues to build her brand and expand her business ventures, positioning herself for continued financial success in the future.

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