Net Worth Ranker
What Is JoJo Siwa’s Net Worth?
As of February 2025, JoJo Siwa, an American dancer, singer, actress, model, and reality television personality, has a net worth of $20 million. This substantial net worth has been accumulated through various avenues, including her appearances on television shows, music releases, merchandise sales, and real estate investments. Each of these contributes to her overall financial standing.
Sources of JoJo Siwa’s Net Worth
Siwa’s initial rise to fame came from her appearances on “Dance Moms” (2015-2016). Her energetic performances and signature bow-wearing style quickly made her a fan favorite. This exposure served as a springboard for launching her YouTube channel, where she created content that resonated with her young audience. The success of her channel led to a partnership with Nickelodeon, further solidifying her presence in the entertainment industry and opening doors for various revenue streams.
One of the most significant contributors to JoJo Siwa’s net worth is her merchandise line. This includes her popular hair bows, toys, and clothing. Although the exact figures remain unverified by independent business journals, it’s been reported that she has sold around 40 million hair bows. Even if the exact sales number varies, the profits are still substantial, contributing to her overall financial success. It is estimated that each bow sale generates $2.5 in net profit, and based on similar celebrity endorsement deals, Siwa could earn 20% of the profits after costs are recouped. It’s been estimated that this could equate to $0.54 per bow before taxes. With reported sales of 40 million, initial costs would be recouped after approximately 10 million sales, and with the remaining 30 million bows sold, Siwa’s pre-tax earnings could reach $16 million, equating to $8 million after taxes.
Another aspect of JoJo Siwa’s career contributing to her net worth is her music career. She released singles like “Boomerang” in 2016 and “Kid in a Candy Store” in 2017. Her music videos garnered millions of views on YouTube, boosting her popularity. She embarked on the D.R.E.A.M. concert tour in 2019, performing in 52 cities across the United States and Canada. The tour was later expanded to include cities in the United Kingdom and Australia. Details regarding her exact earnings from music sales and streaming royalties are not publicly available, but it is known that her music career played a significant role in boosting her net worth.
JoJo Siwa further enhanced her net worth through her appearances in various television shows and films. She participated in Nickelodeon shows like “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” She also made appearances in “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” “Celebrity Family Feud,” “Dancing with the Stars,” “So You Think You Can Dance,” “America’s Got Talent,” and “High School Musical: The Musical: The Series.” Additionally, Siwa lent her voice to “The Angry Birds Movie 2” and starred in “The J Team.” While the exact salaries for these appearances are not public knowledge, they undoubtedly contributed to her growing net worth.
Real Estate and Personal Life
In February 2020, JoJo Siwa invested $3.5 million in a 6,000-square-foot home in Tarzana, California. The Mediterranean-style mansion featured marble floors, fireplaces, a gourmet kitchen, French doors, a swimming pool, a sports court, and a custom “Fun Room” equipped with a candy bar and a 7-Eleven replica. In February 2025, she sold the property for $4.1 million, realizing a profit of $600,000. This successful real estate transaction played a small part in boosting her net worth.
JoJo Siwa’s personal life has also been a subject of public interest. She was in a relationship with TikTok star Mark Bontempo from August to November 2020. In January 2021, she came out as a member of the LGBTQ+ community. She then revealed her relationship with her best friend, Kylie Prew, in February 2021. After a breakup in late 2021, the couple reconciled in May 2022 but broke up again in June 2022. In August, Siwa began dating social media content creator Avery Cyrus, but they split in December 2022. However, these personal details do not directly impact her net worth, but they influence her public image and potential opportunities.
