Kelli Finglass Net Worth

What Is Kelli Finglass’ Net Worth?

Kelli Finglass, the Director of the Dallas Cowboys Cheerleaders (DCC), has an estimated net worth of $1.5 million. This figure reflects her long-standing career and contributions to the Dallas Cowboys organization and the cheerleading industry. While her exact salary as director isn’t publicly known, her net worth has been accumulated through various roles within the organization, including her time as a cheerleader, assistant director, and director, as well as her involvement in the DCC’s media ventures.

Early Career and Rise to Directorship

Kelli McGonagill Finglass’s journey with the Dallas Cowboys began in 1984 when she was selected as a Dallas Cowboys Cheerleader. She was a member of the squad from 1984 to 1989 and stood out as the first cheerleader invited back for a fifth season without re-auditioning, a testament to her talent and dedication. After her time as a cheerleader, in 1989, Finglass was appointed assistant director to Jerry Jones, owner of the Dallas Cowboys, a position she held for one year. In 1991, she transitioned to the sales and promotions department before being promoted to Director of the Dallas Cowboys Cheerleaders the same year. Since 1991, she has held the position of director.

Contributions to the Dallas Cowboys Cheerleaders Brand

Since becoming the Director of the Dallas Cowboys Cheerleaders in 1991, Kelli Finglass has played a significant role in transforming the squad into a profitable brand. When Jerry Jones took over the Cowboys, his daughter Charlotte Jones admitted that the cheerleaders were in “financial disarray” before Finglass took over as director. Finglass focused on projects that would improve visibility, profitability, and community service, and she has been credited with turning the DCC into a financial profit center. Some of her key accomplishments include:

Creation of the DCC Calendar collection: Kelli created the internationally distributed DCC Calendar collection, increasing the DCC’s visibility.
Youth Cheer & Dance Camps: Finglass created youth cheer and dance camps, generating revenue.
The Junior Dallas Cowboys Cheerleaders: Finglass created the Junior Dallas Cowboys Cheerleaders, which is a new program to improve the DCC’s visibility.
Annual Cowboys Christmas Extravaganza live show: Kelli created an annual show, increasing revenue.
Mattel licensed DCC Barbie: Finglass obtained a license with Mattel to create a DCC Barbie, increasing revenue.
NFL licensed DCC Teddy Bear: Kelli obtained a license with the NFL to create a DCC Teddy Bear, increasing revenue.
DCC Exercise Videos: Finglass created DCC exercise videos, generating revenue.
Commercial Show and Appearance program: Kelli created a commercial show, increasing revenue.

Finglass also created DCC Productions, a special events production company that creates halftime performances for the Dallas Cowboys as well as the International Hockey League and the NCAA. She also served as an executive producer for CMT’s hit series *Dallas Cowboys Cheerleaders: Making the Team* from 2006 to 2021.

Income Streams and Assets

Kelli Finglass’s net worth is likely derived from a combination of sources, including her salary as Director of the Dallas Cowboys Cheerleaders, earnings from her role as an executive producer on *Dallas Cowboys Cheerleaders: Making the Team*, and potential income from other business ventures related to the DCC brand. It’s also possible she has income from public speaking engagements. While specific details about her investments and real estate holdings are not publicly available, it is known that she lives in a 3,337 sq ft house with 4 beds and 4 baths in Coppell, TX that was built in 1992.

Dallas Cowboys Cheerleaders Pay and Controversy

The documentary *America’s Sweethearts: Dallas Cowboys Cheerleaders* has brought attention to the low pay that Dallas Cowboy Cheerleaders receive. NFL cheerleaders typically make around $150 per game, making their yearly salaries about $22,500 per year, on average. The Dallas Cowboys Cheerleaders are one of the highest-paid squads, earning about $15-20 per hour, or $500 per game. The most seasoned members’ annual earnings can reach around $75,000. One of the cheerleaders in the documentary, Kat Puryear, said that she makes the salary of “like a Chick-fil-A worker who works full-time.” Because the Cowboys are worth an estimated $9 billion, fans have petitioned and demanded better pay for the cheerleaders, as well as called out Kelli Finglass for the low pay.