Overview

Kenia Guadalupe Flores Osuna, known professionally as Kenia Os, is a Mexican singer-songwriter, social media influencer, and businesswoman. She first gained recognition in 2015 as a YouTube personality, uploading vlogs regularly. Kenia’s career took off after she started her own YouTube channel in 2018. She later signed with Lizos Music and released her debut single, ‘Por Siempre’. In 2021, she signed with Sony Music Mexico and released her first studio album, ‘Cambios de Luna’. Kenia has also appeared on television shows like HBO Max’s ‘Bake Off Celebrity: Mexico’ and co-hosted the MTV Millennial Awards in 2021. Beyond her music career, Kenia is an entrepreneur, having launched her own makeup brand, KOS Beauty, in 2021, and collaborating with fashion brands like Shein. She continues to release music, with her third studio album, ‘Pink Aura,’ released in 2024, solidifying her position as a prominent figure in the Latin American entertainment scene.

KOS Beauty

Founder

What Is Kenia Os’s Net Worth?

Kenia Guadalupe Flores Osuna, most famously known as Kenia Os, is a Mexican singer-songwriter and media personality who has amassed a significant fortune over her relatively short but remarkably prolific career. As of 2025, Kenia Os’s net worth is estimated to be around $10 million. This wealth has been built through a combination of her successful music career, which includes album sales, streaming royalties, and concert revenues, along with earnings from her initial success as a YouTube personality, and her engagements in television.

The Building Blocks of Kenia Os’s Net Worth

Kenia Os’s journey to a $10 million net worth began with her presence on YouTube. Although she initially started as a vlogger in 2015, her association with the YouTube group Jukilop, and subsequent departure in 2018, led to a controversial situation where she lost control of her social media channels due to contractual obligations. This event, paradoxically, elevated her visibility and popularity, setting the stage for her independent music career.

In 2018, Kenia Os embarked on her music career, signing with Lizos Music in August. Her debut single, “Por Siempre,” marked the official beginning of her journey as a singer-songwriter. Over the next two years, she released a series of singles, including “Bonita,” “11:11,” “Mentiroso,” “Tercera Noche,” and “Dinero.” These singles helped to establish her as a rising star in the Latin music scene. Her first EP, “En Vivo (Acústico),” released in early 2019, was followed by the 2020 EP “Canciones Pa Mi Ex Vol. 1,” supported by promotional singles like “Tenía Que Llegar” and “Te Odio.” While concrete sales figures for these early releases are not publicly available, they provided a foundation for her future success and contributed incrementally to her growing net worth.

A major turning point in her career came with her signing to Sony Music Mexico after two years with Lizos Music. Through this label, she released her debut studio album, “Cambios de Luna,” in 2022. The album featured the singles “La Noche,” “Se Fue La Luz,” and “Llévatelo.” While precise sales numbers for “Cambios de Luna” are not publicly disclosed, album sales, particularly in the Latin market, contribute directly to an artist’s income through royalties, which in turn add to Kenia Os’s net worth.

In late 2022, Kenia Os released her second studio album, “K23,” which included the singles “Mía Mía,” “Flores,” and “Malas Decisiones.” This album was followed by non-album singles like “Joder,” a collaboration with rapper Snow Tha Product. She also appeared as a featured artist on “Mi Salida Contigo” by Ha*Ash and “Plutón” by CNCO. In 2023, Kenia Os collaborated with Thalía on “Para No Verte Más” and released the solo singles “Más Te Va A Doler” and “Año Sabático.” The continued release of music, both solo and collaborative, is a consistent revenue stream for Kenia Os through streaming services like Spotify, Apple Music, and YouTube. Exact royalty rates vary, but artists typically receive a few cents per stream, and these figures can accumulate substantially over time, especially for popular artists like Kenia Os.

Her third studio album, “Pink Aura,” released in 2024, continues to generate income through sales and streaming. Kenia Os also collaborated with Bella Poarch on the single “F* OFF.” The continued release of music, both solo and collaborative, is a consistent revenue stream for Kenia Os through streaming services like Spotify, Apple Music, and YouTube.

Beyond recorded music, Kenia Os has engaged in live performances, contributing to her income. She has embarked on concert tours to support her studio albums. The number of tour dates, venue sizes, and ticket prices vary, impacting the overall revenue from touring. While the specific financial details of these tours are not publicly available, it is common for artists to earn a significant portion of their income from live performances. Also, in 2021, Kenia Os live-streamed a concert called “MelanKOs” on the network Neerme. This concert broke the record for the most-watched online concert in Ibero-American history. While the exact viewership numbers and revenue generated from this concert are not disclosed, it is clear that it added to her financial success.

Kenia Os’s Ventures Beyond Music

In 2021, Kenia Os co-hosted the MTV Millennial Awards with Kali Uchis, broadcast on MTV Latin America. She also served as a judge on the Disney+ show “¡Conecta y Canta!” and participated in the HBO Max show “Bake Off Celebrity: Mexico.” Her presence in television not only increases her visibility but also provides income through appearance fees and potential endorsement deals. The exact amount she earned from these television appearances is not publicly known, but such engagements usually come with considerable compensation, especially when they involve high-profile networks and shows.

Factors Contributing to Kenia Os’s Net Worth

Kenia Os’s ability to leverage her initial YouTube fame into a successful music career has been pivotal in building her net worth. Her early experiences, though challenging, ultimately increased her visibility and set the stage for her career as an independent artist. The transition from YouTube personality to singer-songwriter was critical in diversifying her income streams.

Her collaborations with other artists, such as Thalía, Snow Tha Product, Ha*Ash, and CNCO, have helped her reach a broader audience and increase her exposure. These collaborations not only increase her visibility but also generate additional income through royalties and performance fees. The more streams and sales that result from these collaborations, the higher Kenia Os’s earnings.

Her decision to sign with Sony Music Mexico provided her with greater resources and support for her music releases. The backing of a major label can significantly increase an artist’s reach and sales potential. The resources provided by Sony Music Mexico have undoubtedly played a role in the success of albums like “Cambios de Luna,” “K23,” and “Pink Aura,” contributing significantly to her net worth.

Kenia Os’s consistent release of new music and active engagement with her fanbase have helped her maintain her relevance and popularity. Releasing new music regularly ensures a steady stream of income from streaming services and digital sales. Her ability to maintain a high level of engagement with her fanbase, through social media and other channels, ensures that her music continues to be heard by a wide audience.

Her presence on television, as a co-host, judge, and contestant, has further increased her visibility and earning potential. These television appearances not only provide direct income through appearance fees but also enhance her brand recognition, making her more attractive to potential sponsors and advertisers.

While information on specific real estate holdings, private aircraft, or luxury vehicles owned by Kenia Os is not publicly available, these types of assets are not uncommon among high-net-worth individuals in the entertainment industry. Such assets would, of course, further contribute to her overall financial picture.

Future Projections for Kenia Os’s Net Worth

Given Kenia Os’s continued success and popularity, it is reasonable to expect that her net worth will continue to grow in the coming years. Her ongoing music releases, live performances, and television appearances are likely to generate substantial income. If she continues to make strategic career decisions and capitalize on her brand recognition, she could see significant growth in her net worth.

As Kenia Os continues to evolve as an artist and businesswoman, her net worth is poised to increase, reflecting her growing influence and success in the entertainment industry.

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