Overview

Keyshia Ka’oir, born Keyshia Dior Watson on January 6, 1985, is a Jamaican-American model, actress, and entrepreneur. She gained initial recognition as a stylist and model, appearing in music videos, most notably in Timbaland & Drake’s ‘Say Something’. In 2010, she won the ‘XXL Model of the Year’ award. Capitalizing on her rising profile, Keyshia launched Ka’Oir Cosmetics in 2011, a makeup company known for its vibrant and bold colors. Her entrepreneurial ventures expanded to include Ka’Oir Fitness, featuring products like the Ka’Oir Waist Eraser. Keyshia is also the owner of Ka’Oir Hair, a company that sells full lace wigs. Additionally, she co-owns The Wopsters Closet, a luxury clothing resale site with her husband, Gucci Mane. She is married to rapper Gucci Mane since 2017, and their lavish wedding was televised on BET as ‘The Mane Event’. They have a son together, Ice Davis, born in 2020, and she has three children from a previous relationship. Keyshia’s journey from a stylist to a successful businesswoman has solidified her status as a prominent figure in both the entertainment and business worlds.

Ka’Oir Cosmetics

CEO

What Is Keyshia Ka’oir’s Net Worth?

As of 2024 and early 2025, Keyshia Ka’oir’s net worth is estimated to be around $20 million. This wealth is primarily attributed to her successful business ventures, most notably Ka’Oir Cosmetics and Ka’Oir Fitness. She has built a thriving business empire, becoming a favorite among celebrities and beauty enthusiasts alike.

Early Career and Rise to Entrepreneurship

Keyshia Ka’oir was born on January 6, 1985, in St. Thomas, Jamaica. She later moved to Florida at the age of 17. Before becoming a successful entrepreneur, she initially worked as a stylist in Miami. She gained recognition in the entertainment industry through appearances in music videos, including Drake and Timbaland’s “Say Something” in 2009. In 2010, she won the “XXL” Model of the Year award, which significantly boosted her profile and provided a platform to launch her business ventures.

Keyshia identified an opportunity in the market for bold and unique makeup products. She founded Ka’Oir Cosmetics in 2011, with her initial product being colorful lipsticks, including the now-famous “glitzsticks.” According to Ka’oir, she made her first million in six months after launching the business and bought herself a Rolls-Royce.

Business Ventures: Ka’Oir Cosmetics and Fitness

Ka’Oir Cosmetics quickly gained popularity for its vibrant and unique products. The brand’s early success was partly due to endorsements from celebrities like Trina and Snooki. Keyshia’s initial inspiration for her cosmetics line came from her own need for a blue lipstick, which she couldn’t find in the existing market. In 2013, Keyshia expanded her brand by launching Ka’Oir Fitness, which features waist trainers, slimming teas, and detox pills. She started the fitness line after struggling with her own weight and wanting to create products that would help others facing similar challenges. Her fitness line also includes products like Thigh Erasers, Body Burner slimming cream, and full-body sweat suits.

Keyshia is the CEO of Ka’Oir Cosmetics, known for its bold and vibrant makeup products, and Ka’Oir Fitness, which offers popular waist trainers, slimming teas, and detox pills. She also launched Ka’Oir Hair, a line of haircare products. According to one source, Ka’oir Hair, was launched in 2017.

Keyshia sells her cosmetics wholesale to select private boutiques. She doesn’t wholesale the Waist Erasers because she “can’t keep them on the shelves”; those are only available through her website.

Keyshia Ka’oir’s headquarters is located in Scottsdale, Arizona. Keyshia Ka’oir has an estimated 48 employees and an estimated annual revenue of $4.6 million.

The Mane Event and Financial Claims

Keyshia Ka’oir and her husband, Gucci Mane, starred in a reality TV show called “The Mane Event,” which documented their lives and businesses. On one episode, Keyshia’s financial planner stated that she had profited $30 million from Ka’Oir Cosmetics and Ka’Oir Fitness. However, the validity of this claim has been questioned due to a lack of concrete evidence. Regardless, Keyshia maintains that her businesses are highly successful and profitable.

Personal Life and Notable Purchases

Keyshia Ka’oir began dating Gucci Mane in 2011, and they married in a lavish $2 million ceremony in 2017. In 2020, they welcomed their first child together. Keyshia also has three children from a previous relationship. On “The Mane Event,” Keyshia revealed that she once spent $1 million in a single day, including $100,000 on purses and $700,000 on a Lamborghini. In 2020, she gifted Gucci Mane $2.5 million worth of jewelry after the birth of their child.

Keyshia Ka’oir’s journey from a stylist to a successful entrepreneur showcases her determination, business acumen, and ability to identify and capitalize on market opportunities. Through Ka’Oir Cosmetics and Ka’Oir Fitness, she has not only built a substantial net worth but has also established herself as a prominent figure in the beauty and fitness industries.

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