KSI Net Worth

What Is KSI’s Net Worth?

As of March 2025, KSI, also known as KSIOlajidebt, boasts a net worth estimated at $100 million. This substantial wealth is a culmination of his diverse ventures, primarily stemming from his successful YouTube career, music endeavors, boxing matches, and business ventures, most notably his stake in Prime Hydration.

KSI’s Earnings and Revenue Streams

KSI’s financial success is diversified across multiple platforms. His YouTube channels, “KSI,” “JJ Olatunji,” and “KSIClips,” have collectively garnered over 8.6 billion views. The primary channel, “KSI,” alone boasts over 24.1 million subscribers, contributing significantly to his advertising revenue through Google AdSense and brand sponsorships. While exact figures for YouTube ad revenue fluctuate based on factors like ad rates and viewership demographics, it is a consistent and substantial income stream for KSI.

His music career also contributes significantly to his wealth. In 2020, KSI released his debut album, “Dissimulation,” which reached #2 on the UK Albums Chart and topped the Irish Albums Chart. “All Over the Place,” released in 2021, secured the #1 spot on the UK Albums Chart. These albums, along with his EPs like “Keep Up” (2016) and “Jump Around” (2016), generate revenue through sales, streaming royalties from platforms like Spotify and Apple Music, and licensing deals. The exact streaming numbers and sales figures for each album and single are confidential, but they contribute significantly to his overall income.

KSI’s foray into boxing has proven to be a lucrative venture. His first fight against Logan Paul in August 2018, billed as “the biggest internet event in history,” ended in a draw and generated substantial revenue through pay-per-view sales. Approximately 1.3 million viewers purchased the fight via PPV, generating around $13 million in revenue. It is estimated that KSI earned around $2 million from this fight before taxes, including merchandise sales. The rematch in November 2019, broadcast by DAZN USA, saw KSI and Logan Paul each guaranteed a minimum of $900,000. Their total earnings for the second fight likely exceeded $3 million each. He also fought Joe Weller, and 1.6 million watched the fight live on YouTube. Within 24 hours, it had garnered 21 million views. Specific details regarding the breakdown of pay-per-view revenue splits and additional bonuses for these fights are not publicly available.

One of KSI’s most significant income sources is his stake in Prime Hydration, the energy drink he co-promotes with Logan Paul. While the precise ownership percentages are not publicly disclosed, it is speculated that KSI either owns 20% or a combined 10% with Logan Paul. Unverified reports indicate that Prime generated $565 million in revenue between December 2022 and December 2023. Assuming a conservative valuation of 5 times revenue, similar to the Rockstar Energy sale to Pepsi, Prime could be valued at around $3 billion. If KSI owns 20% of the brand, his stake could be worth $600 million, while a 10% stake would be valued at $300 million. These figures are speculative, as the actual ownership structure and revenue numbers remain unverified.

KSI’s YouTube Career: A Detailed Overview

KSI’s YouTube journey began in 2008 with his first channel, “JideJunior,” followed by the creation of “KSIOlajideBT” in July 2009. His initial focus was on FIFA gaming commentary videos, which quickly gained traction. As his revenue from these videos increased, he made the decision to leave sixth form college to pursue YouTube full-time. In 2012, KSI reached the milestone of one million subscribers, marking a significant turning point in his career. He signed with Polaris, a sub-network of Maker Studios, in 2013. In October of that year, he became a member of the Sidemen, a British YouTube group. In August 2017, KSI announced that he had left the Sidemen. Unfortunately, there is a lack of detailed information regarding the specific income generated from brand sponsorships and partnerships during these early years.

KSI’s Musical Achievements: Chart Success and Revenue

KSI’s transition into music has been marked by notable chart success. His debut album, “Dissimulation,” released in May 2020, reached #1 on the Irish Albums Chart and #2 on the UK Albums Chart. This album featured singles like “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), which have amassed millions of streams on platforms like Spotify and Apple Music. His follow-up album, “All Over the Place,” released in 2021, topped the UK Albums Chart and included the singles “Really Love” (featuring Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals). While specific streaming numbers and sales figures for individual tracks are confidential, these albums and singles contribute substantially to KSI’s income through royalties and licensing agreements. He released the single “Lamborghini” (featuring P Money) in 2015, and it reached #7 on the UK R&B chart and #30 on the UK Singles Chart.

KSI’s Boxing Ventures: Pay-Per-View and Earnings

KSI’s entry into the world of boxing has proven to be a lucrative endeavor, drawing significant attention and generating substantial revenue through pay-per-view events. His first fight against fellow YouTuber Logan Paul in August 2018 was promoted as “the biggest internet event in history” and ended in a draw. The event attracted a live audience of 2.25 million viewers, with 1 million watching via pay-per-view and an estimated 1.2 million watching illegally via Twitch streams. In total, 1.3 million purchased the fight via PPV, generating around $13 million in revenue. It is estimated that KSI earned around $2 million from this fight before taxes, inclusive of merchandise sales and other associated income streams. The rematch, which took place on November 9, 2019, at the Staples Center in Los Angeles, was broadcast by boxing company DAZN USA. For this fight, both KSI and Logan Paul were guaranteed a minimum of $900,000 each. However, their total earnings for the second fight likely surpassed $3 million each, factoring in pay-per-view revenue splits and other potential bonuses. Prior to his bouts with Logan Paul, KSI fought another YouTuber, Joe Weller, whom he defeated in the third round via technical knockout. This fight garnered significant online viewership, with 1.6 million viewers watching live on YouTube and 21 million views within the first 24 hours.

KSI’s Real Estate Holdings: A Multi-Million Pound Portfolio

In a 2020 interview with “Men’s Health,” KSI revealed that he owns more than ten properties in England. The combined value of these properties exceeds £10 million. These properties generate rental income and contribute to his overall net worth. In December 2021, he moved out of a flat he shared with a friend and purchased a story home in London for £10 million. Specific details regarding the locations, sizes, and rental yields of these properties are not publicly available.

KSI’s Philanthropic Efforts: Charitable Donations and Initiatives

KSI has actively engaged in various charitable endeavors, contributing to a range of causes and initiatives. In 2015, he donated $10,000 to YouTuber Castro1021’s online charity stream. KSI participated in a Race Against Slime event to raise money for SpecialEffect, a U.K.-based organization that helps people with physical disabilities play video games. Between 2016 and 2018, KSI and the Sidemen hosted three charity football events, raising nearly £400,000 for charities, including Childline, the Saint’s Foundation, and the Charlton Athletic Community Trust. In 2020, KSI donated $60,000 to the Black Lives Matter Global Network Foundation and other charities supporting black lives. He also donated clothing to the Seaview Project. In 2021, he donated £10,000 to Comic Relief during BBC Radio 1’s “Lol-a-thon.”

Awards and Nominations

KSI’s achievements have been recognized with several awards and nominations.

• In 2016, he received a Diamond Creator Award/Youtube Creator Reward at the YouTube Creator Awards.
• The NME Awards named him Vlogger of the Year in 2016.
• In 2020, he won an Amazon Music UK award for Best Song for “Lighter.” The song also earned him a BRIT Award nomination for Best British Single.
• KSI has earned three Shorty Award nominations: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble (with the Sidemen) in 2019.
• “Sidemen: The Book” received a British Book Award nomination for Non-Fiction: Lifestyle Book of the Year in 2017. That year, he also earned a BBC Radio 1’s Teen Choice Award nomination for Best British Vlogger.
• KSI has also received nominations from the Global Awards (Social Media Superstar, 2018), MTV Awards (Hottest Summer Superstar, 2020), MOBO Awards (Best Media Personality, 2020), and TMTV Awards (Hottest Summer Superstar, 2021).
• In 2022, he won “Personality of the Year” at the Rated Awards.