Overview

Laura Geller is an American makeup artist and entrepreneur renowned for founding Laura Geller Beauty. Born in the Bronx, New York, in 1958, she developed a passion for makeup artistry early in life. Geller began her career working backstage as a theatrical makeup artist on Broadway. She later opened her own makeup studio on Manhattan’s Upper East Side in 1993. In 1997, she launched her eponymous cosmetics line, Laura Geller Beauty, and began selling her products on QVC. Her brand quickly gained popularity, known for its ‘Baked’ line of powder cosmetics and the Spackle Skin Perfecting Primer. Laura Geller Beauty was acquired by AS Beauty in 2019, but Geller remains with the company. She is also known as the longest-serving beauty ambassador on QVC. Her brand focuses on creating makeup that is accessible and enchanting, with a focus on products for mature skin.

Laura Geller Beauty (under AS Beauty)

Founder

What Is Laura Geller’s Net Worth?

Laura Geller, a prominent American makeup artist and entrepreneur, has accumulated a net worth of $4 million. This valuation reflects her success in the beauty industry, stemming from her work as a makeup artist, the establishment of her own studio, and the subsequent launch of her successful cosmetics line.

Early Career and the Foundation of Laura Geller Beauty

Laura Geller’s journey into the world of makeup began with a childhood fascination for beauty. This passion led her to a career as a makeup artist, where she initially gained recognition in New York City. She worked on Broadway shows, contributing her skills to various theatrical productions. Specific details regarding the names of the Broadway shows she worked on are not publicly available, however her involvement in this sector served as a springboard for her career, leading to opportunities in network television. Geller’s work extended to major networks such as CBS, The CW, and HBO, as well as appearances on “The Today Show”. Again, specific show names and contract values from these engagements are not publicly accessible. In 1993, Geller established the Laura Geller Makeup Studio on the Upper East Side of Manhattan. The precise address of the studio is not provided in the original information. This studio served as a platform for her artistry and laid the groundwork for her future entrepreneurial ventures.

The Rise of Laura Geller Beauty and QVC

Nine years after opening her makeup studio, in 2002, Laura Geller ventured into selling her own line of cosmetics on QVC. This marked a pivotal moment in her career, transforming her from a makeup artist to a beauty entrepreneur. The decision to launch her brand on QVC proved highly successful, providing her with a large audience and direct sales platform. While specific sales figures from her early QVC appearances are not detailed, Laura Geller Beauty quickly gained popularity, becoming one of the most recognized makeup lines available on the network. Her product line includes a variety of cosmetics, with several products gaining cult-like followings. These product lines have significantly contributed to Laura Geller’s net worth, and helped build the Laura Geller Beauty Brand.

Signature Products: Spackle and the Baked Collection

Among the diverse products offered by Laura Geller Beauty, two stand out for their popularity and critical acclaim: “Spackle” primer and the “Baked” line of powder cosmetics. “Spackle,” a makeup primer, has become a customer favorite, known for its ability to create a smooth base for makeup application. Specific sales figures for “Spackle” are not publicly available. The “Baked” line of powder cosmetics has also garnered positive reviews, appreciated for its unique application and finish. The baking process used to create these powders results in products with a creamy texture and vibrant color payoff. While individual product sales figures are not disclosed, the combined success of “Spackle” and the “Baked” collection has significantly contributed to the overall revenue and brand recognition of Laura Geller Beauty. These product lines have bolstered Laura Geller’s net worth, cementing her position as a significant player in the beauty industry.

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