What Is Lil Nas X’s Net Worth?
As of March 2025, Lil Nas X’s net worth is estimated to be around $9 million. This estimation is primarily based on his earnings from music sales, streaming royalties, brand endorsements, and other business ventures. His breakthrough single, “Old Town Road,” played a significant role in catapulting him to financial success.
Early Life and Career Beginnings
Montero Lamar Hill, born on April 9, 1999, in Lithia Springs, Georgia, spent his formative years just outside of Atlanta. At the age of nine, he moved to Austell, Georgia, with his father. Lil Nas X has credited this move as a positive influence, helping him avoid negative influences. Before his music career took off, he was heavily involved in internet culture, particularly creating content on social media platforms like Twitter.
In his early days on Twitter, around 2017, Lil Nas X gained notoriety for running fan accounts dedicated to Nicki Minaj. One of his main Nicki Minaj fan accounts was suspended because it violated Twitter’s policies against Tweetdecking, which is the process of creating multiple accounts in order to help posts go viral. In 2020, he confirmed that he had been behind these fan accounts. He hid the truth because he thought people would assume that he was gay after seeing that he had that many accounts dedicated to Nicki Minaj. His efforts in building a strong online presence proved instrumental in launching his music career.
“Old Town Road” and Music Career
Lil Nas X’s music career gained momentum in 2018 when he purchased the beat for “Old Town Road” from Dutch producer YoungKio for $30. He recorded the song at a small studio in Atlanta that offered “$20 Tuesdays” promotion. The track went viral on TikTok, boosted by the #Yeehaw Challenge, where users dressed up in cowboy or cowgirl attire. “Old Town Road” quickly climbed the charts, reaching the Billboard Hot 100 and Hot Country Songs chart before being removed from the latter for not fitting the country music genre. This decision sparked controversy and accusations of racism.
The song was remixed multiple times, most notably with Billy Ray Cyrus, which further amplified its popularity. “Old Town Road” held the top spot on the Billboard charts for 19 weeks, breaking the record for the longest reign at number one. In September 2021, Lil Nas X released his first studio album, “Montero,” featuring hits like “Montero (Call Me by Your Name),” “Industry Baby” (featuring Jack Harlow), and “That’s What I Want.”
Awards and Recognition
Lil Nas X’s success with “Old Town Road” earned him numerous awards. At the 2020 Grammys, he received the most nominations among male artists and won two awards: Best Music Video and Best Pop Duo Performance. He also won two MTV Video Music Awards and a Country Music Award, making him the first LGBTQ person to win a Country Music Award.
Real Estate Investment
In March 2021, Lil Nas X purchased a home in Sherman Oaks, California, for $2.4 million. The specific address and details of the property are not publicly available, but this real estate investment represents a significant portion of his assets. This real estate investment shows a diversification of his financial portfolio, beyond his music career.
Brand Endorsements and Partnerships
Specific figures for Lil Nas X’s brand endorsements and partnerships are not publicly detailed, but he has collaborated with several major brands. These collaborations contribute to his overall income and net worth. As an influential figure, Lil Nas X has likely secured lucrative deals that significantly bolster his financial standing.
Streaming and Music Sales
While exact figures for streaming revenue are not publicly available, Lil Nas X’s songs have amassed billions of streams across platforms like Spotify, Apple Music, and Amazon Music. “Old Town Road” alone has achieved diamond certification, signifying over 10 million units sold. The streaming revenue, combined with digital and physical sales of his music, contributes significantly to his overall earnings. The exact figures remain proprietary, but these streams and sales are a consistent source of income.
Future Projections
Considering his successful album releases, ongoing popularity, and strategic investments, Lil Nas X’s net worth is expected to grow in the coming years. His ability to stay relevant through innovative music and strong social media presence suggests sustained financial success. Although specific projections are speculative, continued success in the music industry, combined with smart financial decisions, should result in a substantial increase in his net worth.
While specific details on Lil Nas X’s personal investments and assets, such as private jets and luxury cars, are not publicly available, his Sherman Oaks home purchase indicates a sound approach to managing his wealth. Overall, Lil Nas X’s financial success is a testament to his music career and a reflection of his ability to leverage his online presence into a diverse array of income streams. His estimated $9 million net worth in 2025 is expected to grow as he continues to innovate and expand his brand.