Logan Alexander Paul Net Worth

What Is Logan Alexander Paul’s Net Worth?

As of 2025, Logan Alexander Paul, the multifaceted American YouTuber, boxer, internet personality, and actor, boasts an estimated net worth of $150 million. This substantial wealth is accumulated through a variety of ventures including his highly successful YouTube channel, boxing career, merchandise sales, podcasting, and strategic investments, particularly in the beverage industry. Logan Paul’s Net Worth is a testament to his entrepreneurial spirit and ability to capitalize on his fame across diverse platforms.

Sources of Logan Paul’s Net Worth: A Detailed Overview

Logan Paul’s Net Worth is diversified across several key income streams:

• YouTube Channel: Logan Paul maintains a strong presence on YouTube with over 23.6 million subscribers. His channel has amassed over 6 billion views, generating significant revenue from ad placements. Between 2016 and 2018, he earned between $12 and $14 million per year, primarily from YouTube ad revenue and sponsored content.
• Maverick Apparel: Beyond YouTube, Logan Paul’s Net Worth is significantly boosted by his merchandise company, Maverick Apparel. Within its first nine months, Maverick generated over $40 million in sales.
• Impaulsive Podcast: Since November 2018, Logan Paul has hosted the Impaulsive podcast, which has become a popular platform for interviews and discussions, contributing to his overall income.
• Boxing Career: Logan Paul’s foray into professional boxing has been lucrative. His boxing match against Floyd Mayweather in June 2021 earned him approximately $5.25 million. In 2018, his initial fight with KSI potentially earned him around $2 million before taxes, with merchandise and other streams included, while the rematch secured him at least $3 million.
• WWE Contract: In 2023, Logan Paul signed a multi-year deal with WWE for a reported $15 million over three years.
• Prime Hydration Drink: Logan Paul’s Net Worth is also intertwined with the success of Prime Hydration, an energy drink he promotes alongside KSI. While they do not own the company, Logan Paul and KSI hold equity in the brand. Prime generated $565 million in revenue between December 2022 and December 2023. If Logan Paul owns 20% of the brand, his stake could theoretically be worth around $600 million, assuming a valuation based on revenue multiples similar to the Rockstar Energy sale to Pepsi.

Logan Paul’s Career Milestones and Earnings

Logan Paul’s career trajectory features numerous milestones that have contributed to his Net Worth:

• Early YouTube Success: Logan Paul started creating videos at a young age, initially on a channel called Zoosh. His early adoption of social media platforms helped him build a substantial following. By 2014, he had grown from 900 followers to 1.5 million across various platforms.
• Vine Stardom: Logan Paul gained significant recognition on Vine, where he became the 10th most influential personality in 2015. His short videos earned him hundreds of thousands of dollars.
• YouTube Dominance: Following the closure of Vine, Logan Paul transitioned to YouTube, where his videos have been viewed nearly six billion times. He has over 23.6 million subscribers on YouTube.
• Annual Earnings:
  • 2016: $12.5 million
  • 2017: $12 million
  • 2018: $14.5 million
  • 2019: $10 million
  • 2021: $18 million
  • Between September 2022 and September 2023: $20 million

Real Estate and Assets Contributing to Logan Paul’s Net Worth

Logan Paul’s investment in real estate and other assets further solidifies his Net Worth:

• Encino Mansion: Logan Paul purchased a mansion in Encino, California, in October 2017 for $6.55 million. The property, which spans over 30,000 square feet, features 14 rooms. He sold this home in April 2022 for $7.4 million to Machine Gun Kelly.
• Puerto Rico Residence: He currently resides in Puerto Rico, where he rents a mansion within the Ritz-Carlton private gated community, valued at over $13 million.
• Fobes Ranch: In 2019, Logan Paul acquired an 80-acre property called Fobes Ranch in the San Jacinto Mountains for $1 million.

Controversies and Philanthropic Efforts

Despite various controversies, Logan Paul has also engaged in philanthropic activities:

• Suicide Forest Controversy: Following the controversial video filmed in Aokigahara, Logan Paul donated $1 million to suicide prevention agencies.
• Advertising Suspension: In early February 2018, YouTube suspended advertising on Logan Paul’s channels due to his “pattern of behavior,” which included participating in the “Tide Pod challenge” and other inappropriate stunts.

Personal Life and Relationships

Logan Paul’s personal life has been marked by several relationships and public engagements:

• Relationships: Logan Paul has been in relationships with actress Chloe Bennet and model Josie Canseco. In July 2023, he announced his engagement to model Nina Agdal.

Prime Energy Drink: A Detailed Look at Logan Paul’s Stake

The energy drink “Prime” has become integral when discussing Logan Paul’s Net Worth. Logan Paul and KSI, his boxing rival, have promoted Prime since its launch in January 2022. From December 2022 to December 2023, Prime generated $565 million in revenue. While Logan and KSI are promoters, they also hold equity in the brand. If they each own 20% of the brand, their paper stakes could be worth $600 million. If they own a combined 20%, or 10% each, it would be $300 million apiece. These numbers are speculative, but it is safe to assume they have valuable stakes in Prime. The brand has celebrity endorsements, including Patrick Mahomes, Erling Haaland, and Alexander Volkanovski, who were given equity in exchange for their endorsement.

Early Life and Education

Logan Alexander Paul was born on April 1, 1995, in Westlake, Ohio. He has a younger brother, Jake Paul. Logan started making videos for YouTube when he was ten years old using a channel he launched called Zoosh. He was an All-Star linebacker for the Westlake High School football team in 2012. He was also a State Champion wrestler in high school and went on to study engineering at Ohio University. Between 2013 and 2014, he went from 900 followers on various social platforms to 1.5 million. He was especially popular on the social platform Vine. He dropped out of college at Ohio University in 2014 to move to Los Angeles.

Career Beginnings and Rise to Fame

A compilation of his work from Vine was turned into a YouTube compilation video and posted. In April 2014, the video got more than four million views during the first week it was live. He soon had 4 million followers on Vine and was hired to create paid videos for HBO, Pepsi, Virgin Mobile, and other companies. He was the 10th most influential Vine personality in 2015, with his short videos making him hundreds of thousands of dollars each. Once Vine closed down, Paul moved his act over to YouTube. Today, Logan’s videos have been viewed almost six billion times. He has more than 23.6 million subscribers on YouTube, 26 million followers on Instagram, and 15 million fans on Facebook.

Boxing Career Details

Logan Paul and KSI held a pay-per-view boxing match on August 25, 2018, which was promoted as “the biggest internet event in history.” A rematch took place on November 9, 2019, at the Staples Center in Los Angeles. The first fight was watched by 2.25 million viewers live, with 1 million watching via pay-per-view and another estimated 1.2 million watching illegally via Twitch streams. In the end, 1.3 million purchased the fight via PPV, generating around $13 million in revenue. It’s likely that Logan and KSI each earned around $2 million total from the match before taxes when all other sources, like merchandise are included. For the second fight, they each were guaranteed a minimum of $900,000. Their total earnings for the second fight, which was broadcast by boxing company DAZN USA, likely topped $3 million each. On Saturday, June 6, 2021, Logan faced off against Floyd Mayweather in a professional boxing match. Logan reportedly negotiated a deal that would pay him a base salary of $250,000 plus 10% of Pay Per View profits. Mayweather was reportedly guaranteed $10 million to show up, plus a whopping 50% of the PPV profits. Logan claimed that he would make a minimum of $20 million from the fight. In reality, the fight was purchased by approximately 1 million people. Floyd earned an estimated $35 million, and Logan earned around $5.25 million.

Real Estate Holdings Through the Years

For several years, Logan Paul lived in this mansion in the Los Angeles suburb of Encino: He purchased the home in October 2017 for $6.55 million. It had been listed several months earlier for $8.5 million. The home is more than 30,000 square feet and features 14 rooms. Logan finally sold the home in April 2022 for $7.4 million. The buyer was Machine Gun Kelly. Logan has spent the last few years living in Puerto Rico where he rents a $13+ million mansion within the Ritz-Carlton private gated community. In 2019, Logan paid $1 million for an 80-acre property called Fobes Ranch in the San Jacinto Mountains, roughly two hours east of downtown Los Angeles. In the 1960s, Fobes Ranch was occupied by Harvard professor-turned LSD producer Timothy Leary. Leary lived on the property and manufactured LSD with a group of surfers from Laguna Beach who called themselves the “Brotherhood of Eternal Love.”

WWE Contract Terms and Impact

In 2023, Logan Paul signed a multi-year deal with WWE for a reported three years and $15 million following several appearances over the years. This contract significantly contributes to Logan Paul’s Net Worth, adding a stable income stream from his professional wrestling endeavors. His transition into WWE has been marked by high-profile matches and appearances, further boosting his overall brand and earning potential.