Net Worth Ranker
What Is Logan Paul’s Net Worth?
Logan Paul, an American YouTuber, boxer, internet personality, and actor, boasts a substantial net worth estimated at $150 million. This figure reflects his diverse income streams, including YouTube revenue, boxing earnings, merchandise sales, and investments.
Logan Paul’s Diverse Income Streams
Paul’s primary source of income stems from his YouTube channel, which currently has over 23.6 million subscribers and has garnered over 6 billion views. His annual income from YouTube and other ventures has, at times, reached at least $20 million, solidifying his position as one of the highest-paid YouTubers. Between 2016 and 2018, he made $12-14 million per year.
Beyond YouTube, Logan Paul’s entrepreneurial spirit is evident in his merchandise company, Maverick Apparel. Within its first nine months of operation, Maverick generated over $40 million in sales, underscoring its significant contribution to his overall net worth. He has hosted the Impaulsive podcast since November 2018, further expanding his reach and income opportunities.
In recent years, Logan Paul, alongside his brother Jake, has ventured into the world of professional boxing. He has participated in high-profile matches, including a fight against Floyd Mayweather in 2021. Logan reportedly negotiated a deal that would pay him a base salary of $250,000 plus 10% of Pay Per View profits. While Mayweather was guaranteed $10 million to show up, plus a whopping 50% of the PPV profits. In reality, Logan earned around $5.25 million from the Floyd Mayweather fight. This foray into boxing has not only boosted his profile but has also added significantly to his net worth.
In 2023, Logan signed a multi-year deal with WWE for a reported three years and $15 million following several appearances over the years.
The energy drink “Prime,” co-promoted by Logan Paul and KSI since its debut in January 2022, has become a significant factor in discussions surrounding Logan Paul’s net worth. While Logan and KSI do not own Prime outright, they hold equity in the brand. Although the exact ownership percentage is unconfirmed, it is speculated that they either each own 20% or a combined 20%, with the remaining majority controlled by Congo Brands, a Louisville-based umbrella company co-owned by Max Clemons and Trey Steiger. According to unverified reports from Prime, in the 12 months between December 2022 and December 2023, the drink generated $565 million in revenue. Assuming Prime’s value is around 5 times revenue, Logan and KSI’s paper stakes could be worth $600 million if they each own 20% of the brand or $300 million if they own a combined 20% stake. The potential value of their equity in Prime is substantial, further solidifying their financial standing.
Early Life and Career Beginnings
Born on April 1, 1995, in Westlake, Ohio, Logan Alexander Paul began his journey into the digital realm at the age of ten with his YouTube channel, Zoosh. He was an All-Star linebacker for the Westlake High School football team in 2012. He was also a State Champion wrestler in high school and went on to study engineering at Ohio University. He gained significant traction on Vine between 2013 and 2014, amassing 1.5 million followers from an initial 900. In 2014, he dropped out of Ohio University and moved to Los Angeles to pursue his online career.
Paul’s early success on Vine led to paid video opportunities with major brands like HBO, Pepsi, and Virgin Mobile. By 2015, he had become the 10th most influential Vine personality, earning hundreds of thousands of dollars per video. After Vine shut down, Paul transitioned to YouTube, where his videos have accumulated nearly six billion views. As of this writing, he has over 23.6 million YouTube subscribers, 27 million Instagram followers, and 18 million TikTok followers.
Controversies and Recoveries
Logan Paul’s career has not been without controversy. In December 2017, he uploaded a video filmed in Aokigahara, Japan, also known as the “suicide forest,” which depicted a dead body hanging from a tree. The video garnered 6.3 million views within 24 hours before being removed due to widespread criticism. Following the incident, YouTube removed Paul’s channels from its preferred ad program and fired him from the YouTube Red series “Foursome.” Paul donated $1 million to suicide prevention agencies in response to the backlash.
In early February 2018, YouTube suspended advertising on Paul’s channels, citing a “pattern of behavior.” This suspension was triggered by incidents such as Paul’s participation in the “Tide Pod challenge,” his attempt to “jokingly give CPR” to a fish, and his use of a taser gun on two dead rats. Paul received no revenue from his page views during the suspension, which lasted two weeks. YouTube reinstated ads on his channel but placed him on probation for 90 days, during which his content was ineligible for the trending tab.
Further controversy arose in January 2019 when Paul made remarks on his podcast implying that being homosexual is a choice. The comments drew widespread criticism.
Despite these controversies, Logan Paul has managed to maintain a strong online presence and continue generating substantial income through his various ventures.
Boxing Career and Earnings
Logan Paul’s venture into boxing has been marked by high-profile matches, including two bouts against fellow YouTuber KSI. The first fight, held on August 25, 2018, was promoted as “the biggest internet event in history” and drew 2.25 million viewers live, with 1.3 million purchasing the fight via pay-per-view, generating around $13 million in revenue. Paul’s earnings from the first fight were estimated at around $2 million before taxes, including merchandise sales.
The rematch, which took place on November 9, 2019, at the Staples Center in Los Angeles, guaranteed Paul a minimum of $900,000. His total earnings for the second fight, broadcast by DAZN USA, likely exceeded $3 million.
On Saturday, June 6, 2021, Logan faced off against Floyd Mayweather in a professional boxing match. Logan reportedly negotiated a deal that would pay him a base salary of $250,000 plus 10% of Pay Per View profits. Logan earned around $5.25 million from the Floyd Mayweather fight.
Personal Life and Real Estate
In the fall of 2015, Logan Paul resided in an apartment complex in Hollywood alongside fellow social media personalities Mark Dohner, Evan Eckenrode, Juanpa Zurita, Amanda Cerny, and Andrew Bachelor, fostering collaborations and content creation.
In the fall of 2017, Paul acquired a mansion in Encino, California. He purchased the home in October 2017 for $6.55 million. It had been listed several months earlier for $8.5 million. The home is more than 30,000 square feet and features 14 rooms. Logan sold the home in April 2022 for $7.4 million. The buyer was Machine Gun Kelly.
Logan has spent the last few years living in Puerto Rico where he rents a $13+ million mansion within the Ritz-Carlton private gated community.
In 2019, Logan paid $1 million for an 80-acre property called Fobes Ranch in the San Jacinto Mountains, roughly two hours east of downtown Los Angeles. In the 1960s, Fobes Ranch was occupied by Harvard professor-turned LSD producer Timothy Leary.
Annual Earnings Overview
Logan Paul’s annual earnings have fluctuated over the years, reflecting the diverse nature of his income streams. In 2016, he earned $12.5 million, followed by $12 million in 2017 and $14.5 million in 2018. His earnings decreased to $10 million in 2019 but rebounded to $18 million in 2021. Between September 2022 and September 2023, Logan Paul earned $20 million.
