Overview

MacBriare Samuel Lanyon DeMarco (born Vernor Winfield MacBriare Smith IV on April 30, 1990) is a Canadian singer-songwriter, multi-instrumentalist, and producer known for his distinctive “slacker rock” or “jizz jazz” sound. DeMarco was born in Duncan, British Columbia, and raised in Edmonton, Alberta. He began playing guitar in his teens and was involved in several bands during high school. In 2009, he released a self-produced album, Heat Wave, as part of the indie rock project Makeout Videotape. After moving to Montreal in 2011, he started recording as a solo artist and signed with Captured Tracks in 2012. DeMarco has released several studio albums, including “2” (2012), “Salad Days” (2014), “This Old Dog” (2017), “Here Comes the Cowboy” (2019), “Five Easy Hot Dogs” (2023), and “One Wayne G” (2023). In 2018, DeMarco launched his own record label, Mac’s Record Label, signing artists such as Tex Crick and Vicky Farewell. He currently resides in Los Angeles, California. His music has been featured in various films and television shows.

Mac’s Record Label

Owner

What Is Mac DeMarco’s Net Worth?

Mac DeMarco, the Canadian singer-songwriter, producer, and multi-instrumentalist, has accumulated a net worth of $2 million. This figure reflects his success in the music industry through album sales, streaming royalties, live performances, and other ventures.

Early Life and Career Beginnings

Born Vernor Winfield McBriare Smith IV on April 30, 1990, in Duncan, British Columbia, Canada, Mac DeMarco’s early life laid the foundation for his future musical endeavors. He spent his formative years in Edmonton, Alberta, attending McKernan School for junior high. It was during this time that he began playing guitar, marking the start of his musical journey. After his father left, Mac’s mother, Agnes, changed his name to MacBriare Samuel Lanyon DeMarco.

DeMarco’s family history includes notable figures such as his great-grandfather, Vernor Smith, who served as Alberta’s Minister of Railways and Telephones from 1921 to 1932, and his grandfather, Vernor Winfield MacBriare Smith, a judge for the Court of King’s Bench of Alberta. Mac graduated from Strathcona High School in 2008. As a teenager, he played in bands like the Sound of Love, the Meat Cleavers, and Outdoor Miners. Post-graduation, he worked as a backing musician before fully committing to his solo career.

In 2009, DeMarco participated in the indie project “Makeout Videotape,” releasing the self-produced album ‘Heat Wave.” The same year he toured with the band Japandroids, and in 2011, he relocated to Montreal.

Musical Career and Album Sales

Mac DeMarco’s career took off after signing with Captured Tracks in 2012. That year, he released the four-song LP “Rock and Roll Night Club.” His debut album, “2,” released on October 16, 2012, reached #26 on the “Billboard” Heatseekers Albums chart. The single “My Kind of Woman” was certified Platinum in the U.S. and Silver in the U.K., reflecting its popularity and commercial success. “Freaking Out the Neighborhood” went Gold in the U.S. and Silver in the U.K.

In 2014, DeMarco released “Salad Days,” which reached #30 on the “Billboard” 200 chart, #5 on the “Billboard” Independent Albums chart, and #8 on the “Billboard” Top Alternative Albums chart. This album was certified Gold in the U.S. and Silver in the U.K., demonstrating its widespread appeal. The album’s title track was certified Gold in the U.S., and “Chamber of Reflection” went Platinum in the U.S. and Silver in the U.K.

The 2017 album “This Old Dog” was certified Silver in the U.K., and it peaked at #29 on the “Billboard” 200 chart and reached #1 on the “Billboard” Independent Albums chart and New Zealand Heatseekers Albums chart and #2 on the “Billboard” Top Alternative Albums chart. The single “For the First Time” was certified Gold in the U.S. The album’s success significantly contributed to his overall earnings through sales and streaming.

DeMarco released the 2019 album “Here Comes the Cowboy,” which reached #10 on the “Billboard” 200 chart, #2 on the “Billboard” Independent Albums and Top Alternative Albums charts, and #3 on the “Billboard” Top Rock Albums chart. The singles “On the Square” and “Nobody” reached #44 and #46, respectively, on the “Billboard” Hot Rock Songs chart, and “Heart to Heart” peaked at #7 on that chart and was certified Platinum in the U.S. The album’s strong performance on various charts indicates a steady revenue stream from album sales and related royalties.

In 2023, DeMarco released two albums, “Five Easy Hot Dogs” and “One Wayne G.” “Five Easy Hot Dogs” reached #83 on the Lithuanian Albums chart and #169 on the Belgian Albums chart, and “One Wayne G” reached #56 on the “Billboard” 200 chart, #8 on the “Billboard” Independent Albums chart, #10 on the “Billboard” Top Alternative Albums and Top Rock Albums charts, and #38 on the Canadian Albums chart. These releases added to his growing catalog and continue to generate income.

In addition to studio albums, Mac has released live albums, mini-LPs, and EPs. These include the 2013 live albums “Live at Russian Recording” and “Live and Acoustic Vol. 1,” the 2015 mini-LP “Another One,” and the EPs “Eating Like a Kid” (2010), “Bossa Yeye” (2010), “Rock and Roll Night Club” (2012), and “Some Other Ones” (2015). These releases diversify his revenue streams and cater to different segments of his fanbase.

Mac DeMarco’s Additional Ventures and Income Streams

Mac DeMarco’s income is not solely derived from album sales and streaming. He also earns from touring and live performances. While specific figures for his concert earnings are not publicly available, touring is a significant source of income for most musicians. Mac’s performances at various venues and festivals contribute substantially to his financial well-being.

In 2018, DeMarco launched Mac’s Record Label, signing artists such as Tex Crick and Vicky Farewell. This venture allows him to earn revenue not only from his own album releases but also from the success of artists he signs and promotes. This entrepreneurial step showcases his business acumen and expands his financial portfolio.

Mac has also ventured into film, appearing in the 2015 films “This Summer Feeling” and “Dark Prism.” Additionally, his music has been featured in the soundtracks of various film and television projects, including “Palo Alto” (2013), “Master of None” (2015), “Riverdale” (2017), “Better Things” (2017), “The Romanoffs” (2018), “The Binge” (2020), and “Scream VI” (2023). These placements generate royalties and further increase his income.

As a director, he directed his music videos for “Another One” (2015) and “This Old Dog” (2017), indicating his involvement in the visual aspects of his music. While the financial benefits of these directorial roles are not specified, they add to his multifaceted career.

Award Nominations

Mac DeMarco has received nominations for the Rober Awards Music Prize for Breakthrough Artist (2012), Best Male Artist (2014), and Best Songwriter (2014). In 2020, he was nominated for a Juno Award for Alternative Album of the Year for “Here Comes the Cowboy.” He has also earned Polaris Music Prize nominations for Album of the Year for “2” (Longlist) in 2013, “Salad Days” (Shortlist) in 2014, and “This Old Dog” (Longlist) in 2017. While these nominations do not directly translate to financial gains, they enhance his reputation and can lead to increased opportunities and earnings in the long run.

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