Overview

Matt Hermer is a British entrepreneur and restaurateur, best known as the founder and CEO of the Ignite Group. Born on April 16, 1971, in Cardiff, Wales, he initially pursued a career in finance after graduating from Reading University, but later transitioned into the hospitality industry. In the late 1990s, he established the Ignite Group, which has included a portfolio of successful ventures such as the exclusive nightclub Boujis, Eclipse cocktail bars, and the Bumpkin restaurant chain. Over the years, he expanded his restaurants and clubs to locations like Spain and Hong Kong. Matt was named ‘Restaurateur of the Year’ by Tatler in 2008. More recently, Hermer has been involved with restaurants in the Los Angeles area, including The Draycott and Olivetta, with his now ex-wife, Marissa Hermer. His establishments are known for providing unique dining and nightlife experiences.

Ignite Group

Founder and CEO

What Is Matt Hermer Net Worth’ Net Worth?

Matt Hermer, a British entrepreneur and reality television personality, has an estimated net worth of $20 million. This valuation is based on his successful ventures in the hospitality industry, including nightclubs, bars, and restaurants in London and internationally. Hermer’s career trajectory, from finance to nightlife mogul, provides context for understanding how he amassed his wealth.

Early Career and the Ignite Group

Before venturing into the world of nightlife, Matt Hermer worked in the finance industry. He graduated from the University of Reading. After a decade in finance, he made a career change, purchasing his first bar and subsequently launching the Ignite Group in the late 1990s. The Ignite Group comprised a collection of cocktail bars, the exclusive nightclub Boujis, and the Bumpkin restaurant chain. The success of these ventures significantly contributed to Matt Hermer’s net worth.

Key establishments under the Ignite Group included:

  • Boujis: An exclusive nightclub in South Kensington, London, popular among celebrities and royalty.
  • Eclipse bars: A chain of cocktail bars with locations in Chelsea and Kensington.
  • Bumpkin restaurants: A restaurant chain that aimed to offer “country food for city folk.”
  • Cocoon: A pan-Asian restaurant overlooking Regent Street.

The Ignite Group later expanded its operations internationally, opening venues in Spain and Hong Kong. For example, an Eclipse bar was launched on the rooftop of the W Hotel in Barcelona. In 2012, Hermer had plans to open outposts of Boujis, Cocoon and Eclipse in Dubai and Abu Dhabi. He also aimed to open six more Bumpkin restaurants in London and potentially one in a European ski resort.

In July 2012, Matt Hermer announced major expansion plans for the Bumpkin restaurant chain, aiming to have 20 venues across the UK within five years. He expressed confidence in the brand’s potential to compete with major high street brands. However, in 2019, Boujis was described as just a small segment of Hermer’s Ignite Group, which also owned other clubs, bars, and restaurants like Eclipse and Cocoon.

Recognition and Media Appearances

Matt Hermer’s accomplishments in the restaurant industry were recognized when Tatler named him “Restaurateur of the Year” in 2008. He also became a fixture on London socialite lists. His profile was further elevated through his marriage to Marissa Hermer, a cast member of the Bravo reality series “Ladies of London.” The show followed the lives of successful women living in London, offering viewers a glimpse into their social circles and affluent lifestyles. Marissa Hermer’s net worth is also estimated to be around $20 million. She is an entrepreneur in her own right and plays a significant role in the couple’s business ventures.

Marissa Hermer is the director of special projects at the Ignite Group. She is involved in designing “bespoke” parties and has a reputation for hosting large and fun events. She also opened the Top Dog restaurant, specializing in American-style hot dogs, fries, and shakes using British ingredients.

Current Ventures and Boujis Group

More recently, Matt and Marissa Hermer have been involved in new restaurant ventures in Los Angeles under the Boujis Group. These include:

  • Olivetta: A fine dining restaurant in West Hollywood that combines Italian, Greek, French, and Spanish cuisine.
  • The Draycott: A California-inspired brasserie in Pacific Palisades that blends British bistro settings with a Los Angeles sensibility.
  • Lalou: A French restaurant in West Hollywood, taking over the space of the former Robert De Niro-owned AGO, serving seafood, vegetable plates, and desserts from Southern France and coastal Europe.

These restaurants reflect Matt and Marissa Hermer’s continued involvement in the hospitality industry and their ability to create successful and popular dining destinations.

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