Net Worth Ranker
What Is Matthew “Nadeshot” Haag’s Net Worth?
Matthew “Nadeshot” Haag, a prominent figure in the esports and gaming world, has accumulated a net worth estimated at $12 million. This wealth is primarily derived from his successful career as a professional Call of Duty player, his entrepreneurial ventures, content creation, and strategic investments. His journey from a competitive gamer to the founder and CEO of 100 Thieves showcases a diverse range of income streams contributing to his financial standing.
Nadeshot’s Career and Earnings
Nadeshot’s career began with a passion for gaming, specifically “Halo 2,” where he adopted his gaming handle inspired by a “grenade shot” move. While he initially competed in “Gears of War,” his breakthrough came with “Call of Duty 4: Modern Warfare,” marking his professional debut at the age of 16. In mid-2010, he joined OpTic Gaming, a pivotal moment that shaped his career trajectory.
His rise within OpTic Gaming culminated in his appointment as captain in 2014, following Will “BigTymer” Johnson’s resignation. During the 2010-2011 “Call of Duty: Black Ops” season, Nadeshot showcased his competitive prowess with notable placements at major tournaments, including eighth place at MLG Anaheim, third place at MLG Raleigh, seventh place at MLG Orlando, and 15th at the MLG Providence championships. These early successes laid the foundation for his future achievements and earnings.
A significant milestone in Nadeshot’s career was his participation in the $1 million “Call of Duty XP” tournament in 2011, where his OpTic Gaming team emerged victorious, securing a $400,000 prize. This victory not only elevated his profile but also contributed substantially to his early earnings.
Continuing his success, the OpTic Gaming team, with Nadeshot as a key player, achieved further accolades during the 2012–2013 season. They became the first-ever “Call of Duty: Black Ops II” champions and secured impressive finishes at various MLG events, including fifth/sixth place at MLG Dallas and third place at the “Call of Duty” Championships, MLG Anaheim, and London’s Gfinity 1 (G1). The team also achieved a second-place finish at the MLG Fullsail Invitational. These consistent performances translated into increased earnings through tournament winnings and sponsorship opportunities.
As the leader of OpTic Gaming during the 2013-2014 season, Nadeshot guided the team to a third-place finish at the “Call of Duty” World Championships, earning a $120,000 prize. This achievement solidified his reputation as a skilled player and leader, further enhancing his marketability and earning potential.
In a strategic move to expand his reach and influence, Nadeshot entered into an exclusivity deal with MLG to stream on their MLG.tv platform. This partnership provided him with a platform to connect with his audience directly, generate revenue through subscriptions and advertisements, and collaborate with MLG on content development. Adam Apicella, MLG EVP, highlighted the significance of the deal, stating that Nadeshot would be a “fundamental member of our development team,” working to evolve the streaming landscape.
Further bolstering his achievements, Nadeshot and the OpTic Gaming team won the 2014 MLG X Games, solidifying their dominance in the Call of Duty scene. During the 2014–2015 season, they secured a second-place finish in “Call of Duty: Advanced Warfare” at MLG Columbus, as well as first-place finishes at UMG Orlando and Pro League Season 1. These victories not only added to his competitive accolades but also increased his visibility and earning potential.
In April 2015, Nadeshot made a pivotal decision to step down from the OpTic Gaming pro team to focus on content creation. While he remained a co-owner of OpTic Gaming, this shift allowed him to diversify his income streams and leverage his personal brand. Although the exact amount is not publicly available, his ownership stake in OpTic Gaming likely provided a significant source of income during this period.
100 Thieves: A Gaming and Lifestyle Empire
In 2017, Nadeshot co-founded 100 Thieves, a Los Angeles-based gaming organization and lifestyle brand, with Cleveland Cavaliers owner Dan Gilbert. This venture has become a cornerstone of his net worth, showcasing his entrepreneurial acumen and strategic vision. The organization fields teams in popular esports titles such as “Call of Duty,” “Apex Legends,” “Valorant,” and “League of Legends,” and operates franchises in the “Valorant” Americas League, League Championship Series, and “Call of Duty” League. Their “Call of Duty” League team is known as the Los Angeles Thieves.
The establishment of 100 Thieves has significantly contributed to Nadeshot’s net worth through various revenue streams, including team sponsorships, merchandise sales, content creation, and esports franchise operations. Specific details regarding the revenue generated from each of these streams are not publicly available, but it is evident that 100 Thieves has become a substantial source of income for Nadeshot.
In 2021, 100 Thieves expanded its reach through a sponsorship deal with Twisted Tea and Truly Seltzer, further diversifying its revenue streams. The company also acquired Higround, a gaming peripheral company, integrating hardware into its brand portfolio. These strategic moves have not only broadened the scope of 100 Thieves but also enhanced its overall valuation.
According to the company’s official website, 100 Thieves achieved remarkable milestones in its first two years, including multiple esports major championships in “Call of Duty,” appearances in the “League of Legends” and “Fortnite” World Championships, the launch of top gaming podcasts on iTunes, and the successful sale of numerous apparel drops. The company is supported by major partners such as Cash App, Chipotle, Rocket Mortgage, Lexus, and Rockstar, further solidifying its position in the esports and gaming industry.
The official website states that 100 Thieves is valued at $460 million. While Nadeshot’s exact ownership percentage is not publicly disclosed, his co-founding role and CEO position suggest a significant equity stake in the company. Based on this valuation, Nadeshot’s ownership in 100 Thieves likely accounts for a substantial portion of his $12 million net worth.
Content Creation and Endorsements
In addition to his competitive gaming career and entrepreneurial ventures, Nadeshot has cultivated a strong presence as a content creator on platforms such as Twitch and YouTube. His Twitch channel boasts two million followers, while his YouTube channel has over three million subscribers. Through these platforms, he generates revenue through advertisements, subscriptions, donations, and sponsorships.
Nadeshot’s popularity as a content creator has attracted sponsorships from prominent companies such as Scuf Gaming and Astro Gaming. While the specific financial terms of these sponsorship deals are not publicly available, it is likely that they contribute significantly to his overall income.
Beyond his online presence, Nadeshot has made appearances in web series such as “Mianite” (2014) and “Escape the Night” (2016). He also co-wrote the 2016 book “OpTic Gaming: The Making of eSports Champions,” further diversifying his income streams through royalties and publishing fees.
Personal Life and Other Ventures
Nadeshot’s personal life has also intersected with his professional endeavors. He began a relationship with Haley Hey in August 2019, and the couple became engaged in June 2022. Haley’s involvement in the esports and gaming industry, including her role as a manager at Range Media Partners, further strengthens their connection to the gaming world.
Awards and Recognition
Nadeshot has received recognition for his contributions to the esports and gaming industry. In 2014, he was voted eSports Player of the Year at The Game Awards, a testament to his popularity and influence. In 2016, he shared a Streamy Award for Best Ensemble Cast in a Web Series with his “Escape the Night” co-stars, recognizing his talent as an entertainer.
