Net Worth Ranker
What Is Maximillion Cooper’s Net Worth?
Maximillion Fife Alexander Cooper, widely recognized as Maximillion Cooper, is an English entrepreneur, skateboarder, and race car driver. His financial success is primarily attributed to his creation of the Gumball 3000, a celebrity motor rally established in 1999. As of 2025, Maximillion Cooper’s net worth is estimated to be around $60 million. This valuation reflects his diverse business ventures and successful career spanning various fields.
Early Career and the Gumball 3000 Empire
Born on July 13, 1974, in England, Cooper initially pursued a career in fashion design, honing his skills at Central St. Martin’s College of Art and Design. While specific details on Cooper’s early fashion design earnings are scarce, his entrepreneurial mindset led him to conceive the Gumball 3000 in 1999. This venture marked a significant turning point in his career and financial trajectory.
The Gumball 3000 is not just a rally; it has evolved into a collection of companies encompassing clothing lines, merchandise, and a registered charity, all contributing to Cooper’s net worth. The rally typically covers a 3,000-mile course on public roads, often starting or passing through London. From its inception, Cooper envisioned the Gumball 3000 as a fusion of fashion, cars, music, and entertainment, attracting a diverse array of participants, including celebrities and wealthy individuals.
The inaugural Gumball 3000 event in 1999 was a road trip from London to Rimini, Italy. Entry fees have varied significantly over the years. In the early years, participants paid around $8,700. By 2007, this had risen to 28,000 pounds per driver. Today, the entrance fee has surged to over $100,000 per driver, showcasing the event’s exclusivity and high demand. While the precise annual revenue generated from entry fees is not publicly disclosed, with around 120 drivers participating each year, the potential income is substantial.
Cooper’s strategy from the beginning was not to offer any prizes for finishing position, or even to record times, thus ensuring the event focused on the experience rather than outright racing. This was done to promote safety amongst the participants. It did not stop many incidents occurring.
Philanthropy and Personal Ventures
Cooper established the Gumball 3000 Foundation, a charitable organization dedicated to supporting underprivileged youth in the United Kingdom. The foundation focuses on educational and environmental projects. Although the exact annual donations and financial impact of the Gumball 3000 Foundation are not published, Cooper organizes an annual auction to raise funds for charitable causes.
In 2014, Cooper’s charity donated $100,000 to Tony Hawk’s Stand Up for Skateparks, highlighting his commitment to philanthropic endeavors. Similarly, the Gumball 3000 Foundation funded a trip for terminally ill children to Lapland through the When You Wish Upon A Star charity, further exemplifying Cooper’s dedication to giving back.
Personal Life and Relationships
Maximillion Cooper was married to Julie Brangstrup in 2003. The couple had four children together before divorcing in 2010. There are no publicly available details on the divorce settlement or any financial impacts it may have had on his net worth.
Cooper’s relationship with rapper Eve began after she participated in the Gumball 3000 in 2010, sponsored by Puma. They married in Ibiza in 2014. While Eve’s net worth is separate from Maximillion Cooper’s, their shared public appearances and ventures contribute to the overall brand and visibility of the Gumball 3000.
Controversies and Legal Challenges
The Gumball 3000 has faced several controversies, including incidents of speeding and traffic violations by participants. The most serious incident occurred in 2007 when two bystanders were killed in Macedonia, leading to the cancellation of that year’s event and subsequent legal challenges. While specific legal costs and settlements resulting from these incidents are not publicly available, they have likely impacted Cooper’s financial standing to some extent.
In response to these challenges, Cooper and the event organizers have consistently emphasized that the Gumball 3000 is not a race and that participants should adhere to traffic laws. Despite these efforts, the event’s reputation has been tarnished by these controversies, requiring Cooper to manage public relations and legal issues carefully.
Business Expansion and Revenue Streams
The Gumball 3000 has expanded into a multi-faceted business with various revenue streams that significantly contribute to Maximillion Cooper’s net worth. These include:
- Entry Fees: As previously mentioned, the entry fees for participants have steadily increased over the years, providing a substantial income source. With entry fees now exceeding $100,000 per driver and around 120 participants, the annual revenue from entry fees alone is significant.
- Merchandise Sales: The Gumball 3000 offers a range of merchandise, including clothing, accessories, and memorabilia, which are sold online and at events. While specific sales figures are not public, the brand’s popularity and high demand for its products generate a steady revenue stream.
- Sponsorships: The Gumball 3000 attracts sponsorships from various brands, including automotive companies, energy drink brands, and luxury goods providers. These sponsorships contribute significantly to the event’s funding and Cooper’s overall income. The specifics are, however, proprietary and not published.
- Media Rights: The Gumball 3000 has been featured in numerous television shows, documentaries, and online videos, generating revenue through media rights sales. Cooper has secured deals with various networks and production companies to showcase the event, further enhancing its visibility and profitability.
Real Estate and Personal Assets
While specific details about Maximillion Cooper’s real estate holdings are not publicly available, it is common for high-net-worth individuals to invest in properties. It is plausible that Cooper owns properties in England, Ibiza, and other locations, but details on the location, size, or value of these properties is not available.
Information about Cooper’s personal assets, such as private jets or luxury cars, is not publicly available. However, given his involvement in the automotive industry and his lifestyle, it is reasonable to assume that he owns a collection of high-end vehicles. The specific makes and models of these cars are not published information.
Net Worth Milestone
It is not possible to accurately assess the exact timeline of Maximillion Cooper’s net worth growth. However, it is reasonable to assume that the establishment of the Gumball 3000 in 1999 and its subsequent expansion marked significant milestones in his financial success. The brand’s growth and diversification have allowed Cooper to accumulate wealth over time.
Maximillion Cooper’s Financial Outlook
Maximillion Cooper’s net worth is primarily derived from his entrepreneurial endeavors, particularly the Gumball 3000. While his early career in fashion design and skateboarding pursuits may have contributed to his initial financial foundation, the creation and expansion of the Gumball 3000 have been the key drivers of his wealth.
Cooper’s ability to blend fashion, cars, music, and entertainment has proven to be a successful formula, attracting a global audience and generating significant revenue through entry fees, merchandise sales, sponsorships, and media rights. Despite facing controversies and legal challenges, Cooper has managed to maintain the brand’s appeal and profitability. As of 2025, Maximillion Cooper’s estimated net worth of $60 million reflects his entrepreneurial acumen and the enduring success of the Gumball 3000.
