What Is Mike Lindell’s Net Worth?
As of early 2025, Mike Lindell’s net worth is estimated to be $0. This figure represents a significant decline from his peak net worth, which once reached between $200 million and $300 million around 2016-2017. The sharp decrease is attributed to a combination of factors, including declining revenues from his company, My Pillow, substantial legal expenses, and personal spending related to his efforts to challenge the results of the 2020 United States presidential election.
The Rise and Fall of My Pillow
Mike Lindell founded My Pillow in 2004, initially selling his product at trade shows, mall kiosks, and state fairs. By 2009, he established My Pillow, Inc., and the company experienced rapid growth following its first infomercial in 2011. This 30-minute infomercial, costing $500,000 to produce, aired approximately 200 times per day. Lindell has stated that the infomercial’s success propelled the company from five employees to 500 within 40 days. At its peak, My Pillow generated approximately $280 million in annual revenue.
By 2017, My Pillow was estimated to be worth around $500 million based on comparable company valuations. The company sold over 50 million pillows and employed more than 1,600 people. These products were widely available in major retail stores such as Walmart, Bed Bath & Beyond, Kohl’s, HEB Stores, Wayfair, and the Canadian Shopping Channel, demonstrating the brand’s significant market presence. However, this widespread availability started to diminish following Lindell’s involvement in election conspiracy theories.
The Better Business Bureau revoked My Pillow, Inc.’s accreditation in 2017, lowering its rating to an F due to customer complaints. In 2020, Mike Lindell appointed his son, Darren Lindell, as the company’s CEO. Despite these changes, the company has faced continued challenges, with many retailers ceasing to carry My Pillow products. Mike Lindell attributes this decline to his claims of voter fraud in the 2020 election, while a Bed Bath & Beyond spokesperson cited My Pillow as one of many “underperforming items and brands” that the retailer decided to discontinue.
In terms of revenue, Mike Lindell has claimed that My Pillow’s annual gross revenue has plummeted from $110 million to a projected $5 million in 2023, a 95% decrease. This sharp decline in revenue reflects the significant impact of retailers dropping My Pillow products.
Financial Losses and Legal Battles
Mike Lindell has publicly stated that he spent between $25 million and $50 million of his personal funds between November 2020 and December 2021 in an attempt to prove that the 2020 election was stolen from Donald Trump. He also claimed to have spent $1 million per month at one point to launch and maintain his social media app, Frank Social. These ventures have significantly depleted his personal wealth.
Legal expenses have further contributed to Mike Lindell’s financial challenges. In October 2023, his attorneys in a defamation case requested to withdraw as his counsel, citing millions of dollars in unpaid legal fees. In response, Mike Lindell stated that he was “out of money” and had “lost everything.” Dominion Voting Systems filed a $1.3 billion defamation lawsuit against him due to his promotion of conspiracy theories involving their voting machines. As of early 2025, the outcome of this lawsuit and its potential financial implications for Lindell remain uncertain.
In August 2021, Mike Lindell held a three-day “Cyber Symposium” to present what he claimed was “irrefutable evidence” of voter fraud. As part of the symposium, he launched the “Prove Mike Wrong Challenge,” offering a $5 million reward to anyone who could debunk his data related to the 2020 election. Cyber security expert Robert Zeidman accepted the challenge and successfully debunked the data. Lindell’s refusal to pay the reward led to a lawsuit. In April 2023, an arbitration panel ruled in favor of Zeidman and ordered Lindell to pay the $5 million reward.
Early Life and Career
Born Michael James Lindell on June 28, 1961, in Mankato, Minnesota, he grew up in Carver and Chaska, Minnesota. After dropping out of the University of Minnesota, Lindell launched several small businesses in Minnesota during the 1980s, including bars, restaurants, and a carpet cleaning business. His struggles with cocaine addiction began in his twenties and escalated in the 1990s with crack cocaine use. By 2008, his drug addiction had become so severe that his crack dealers held an intervention.
Lindell has attributed prayer to his sobriety, which began in 2009. After launching My Pillow in 2004 and formally establishing the company in 2009, its growth trajectory accelerated significantly after its first infomercial in 2011. He also founded the non-profit organization the Lindell Foundation in 2012, to help drug addicts obtain treatment and launched the Lindell Recovery Network in 2019, with the stated goal to “help struggling addicts find hope, restoration, and the love of Jesus.” In 2019, he published his autobiography, “What Are the Odds? From Crack Addict to CEO.”
Real Estate and Assets
In August 2016, Mike Lindell purchased a 5,400-square-foot mansion on 2.5 acres in Chaska, Minnesota, for $745,000. He listed the property for sale in September 2022 for $1.1 million and ultimately sold it for $945,000 in December 2022. This transaction illustrates a partial liquidation of his assets amid financial pressures. Further details about other real estate holdings are not publicly available.
Mike Lindell has frequently been seen on social media aboard private jets. In July 2021, it was reported that My Pillow sold a 1993 Dassault-Breguet Falcon 50 private jet. The 10-passenger plane, capable of traveling from Los Angeles to New York City in 5 hours at a top speed of 539 mph, was estimated to be worth between $1.5 million and $3.5 million, depending on its condition. While this particular jet was sold, Lindell implied in a March 2023 interview that he still owned at least one other private jet. The specific make and model of this other jet has not been publicly disclosed.
Political Involvement and Impact on Net Worth
Mike Lindell’s support for Donald Trump began after meeting with the then-presidential candidate in August 2016. He attended Trump’s inauguration, spoke at Trump rallies, and served as the Minnesota campaign chair for Trump’s 2020 re-election campaign. This political alignment, particularly his involvement in challenging the 2020 election results, significantly impacted his business and, consequently, his net worth.
Lindell’s promotion of conspiracy theories related to the 2020 election led to his permanent ban from Twitter in January 2021. In September 2021, Bonner County, Idaho, conducted a recount of ballots from the 2020 election after Lindell alleged hacking in over 40 Idaho counties. The recount showed accuracy within 0.1%, and Idaho billed Mike Lindell for the cost of the recount. This action underscores the financial costs associated with his involvement in election-related controversies.
In 2021, Mike Lindell directed, produced, and starred in the documentary “Absolute Proof,” which attempted to prove that Trump won the 2020 election. The documentary, criticized for including “debunked, unsubstantial claims,” was removed from YouTube and Vimeo shortly after its livestream. The film was produced at his own cost and contributed to the expenditure of his personal funds.
Mike Lindell’s net worth has suffered significantly from his business decisions, legal battles, and the expenditure of personal funds on election-related activities. While he once enjoyed a peak net worth between $200 million and $300 million, his current net worth is estimated to be $0.