Overview

Natalia Alexandra Gutiérrez Batista (born December 10, 1986), known professionally as Natti Natasha, is a Dominican singer, songwriter, and producer. She was signed to Don Omar’s Orfanato Music Group and later to Pina Records. Natti Natasha began singing in church choirs at the age of 7 and later studied at the School of Fine Arts in Santiago. She gained prominence in 2012 with collaborations like ‘Dutty Love’ with Don Omar, which topped Latin Billboard charts. In 2017, she released ‘Criminal’ featuring Ozuna, which became a global hit. Her debut album, ‘Iluminatti’, was released in 2019. She has collaborated with various artists such as Daddy Yankee, Bad Bunny and more. Natti Natasha has received several Billboard Latin Music Award nominations, winning Hot Latin Songs Artist of the Year, Female in 2019. In 2021, Natti Natasha starred on and executive produced the Amazon Prime Video docuseries ‘Everybody Loves Natti’.

What Is Natti Natasha’s Net Worth?

Natti Natasha, the Dominican singer, producer, and music video director, has accumulated a substantial net worth of $12 million. This valuation reflects her success in the Latin music industry, stemming from album sales, hit singles, collaborations, and entrepreneurial ventures.

Natti Natasha’s Musical Journey and Earnings

Natti Natasha’s career began taking off after signing with Don Omar’s Orfanato Music Group. Her early collaborations and subsequent solo successes have significantly contributed to her financial standing. Here’s a detailed breakdown of her musical achievements:

Early Career and Collaborations: Her initial exposure came with the song “Hold Ya (Remix)” featuring Don Omar and Gyptian in 2010. A significant breakthrough occurred in 2012 with “Dutty Love,” a collaboration with Don Omar, which topped several Billboard charts, including Hot Latin Songs, Latin Pop Airplay, Tropical Airplay, and Latin Rhythm Airplay. These early successes laid the groundwork for her future earnings.

“All About Me” EP (2012): This EP marked her initial foray into solo work, contributing modestly to her growing income through sales and streaming.

Singles Success: Natti Natasha’s singles have been pivotal in boosting her net worth. “Criminal” with Ozuna, certified 15x Platinum (Latin) in the U.S., not only topped charts in multiple countries but also generated substantial royalties and sales revenue. Similarly, “Sin Pijama” with Becky G achieved 38x Platinum (Latin) in the U.S., 5x Platinum in Spain, and Diamond+2x Platinum+Gold in Mexico, resulting in significant income from sales and streaming platforms like Spotify, Apple Music, and YouTube.

“Iluminatti” Album (2019): Her debut album, “Iluminatti,” reached #3 on the Billboard Top Latin Albums chart and was certified Platinum (Latin) in the U.S. This album’s success translated into significant earnings through album sales, streaming royalties, and increased demand for live performances. The album’s success can be attributed to the singles released, like “La Mejor Versión de Mí.” The solo version was certified 3x Platinum (Latin) in the U.S., while the remix featuring Romeo Santos went 6x Platinum (Latin) and reached #1 on the Billboard Tropical Airplay chart. Each certification milestone translates to substantial revenue.

“Nattividad” Album (2021): Her second album, “Nattividad,” achieved Gold (Latin) certification in the U.S. While it didn’t reach the same chart heights as “Iluminatti,” it still contributed significantly to her income through sales and streaming. Singles like “Antes Que Salga El Sol” (with Prince Royce) being certified Platinum (Latin) in the U.S. also added to her revenue stream.

Collaborations and Features: Beyond her own releases, Natti’s collaborations have also been financially rewarding. “No Lo Trates” with Pitbull and Daddy Yankee, certified 11x Platinum (Latin) in the U.S., and “Runaway” with Sebastián Yatra, Daddy Yankee, and the Jonas Brothers, certified 7x Platinum (Latin) in the U.S., have generated substantial royalties and increased her visibility, leading to more opportunities and income.

Streaming Revenue: Given the certifications of her singles and albums, it’s estimated that Natti Natasha earns a significant portion of her income from streaming platforms. While the exact per-stream payout varies, millions of streams across platforms like Spotify, Apple Music, and YouTube translate to a substantial annual income.

Natti Natasha’s Business Ventures and Directorial Roles

Natti Natasha’s net worth isn’t solely derived from her music. Her forays into production and directing have added to her income and influence.

Music Video Direction and Production: In 2020, Natti Natasha directed her music video for “Que mal te fue” and executive produced the music video “Lyanno: Lo peor de mí” and the YouTube Originals series “Bravas.” These roles demonstrate her expanding influence in the music industry and contribute to her income through production fees and royalties.

“Everybody Loves Natti” Docuseries: As the star and executive producer of the Amazon Prime Video docuseries “Everybody Loves Natti” (2021), Natti Natasha earned both performance fees and executive producer credits. Though specific figures aren’t public, such roles typically yield significant compensation.

Beyond music and television, details about other business ventures or endorsements that specifically contribute to her $12 million net worth aren’t widely available in the provided source.

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