Net Worth Ranker
What Is KSI’s Net Worth?
Olajide Olayinka Williams Olatunji, known professionally as KSI, has amassed a considerable net worth through his diverse ventures. As of recent estimates, KSI’s net worth stands at approximately $100 million. This substantial figure is the result of his successful careers as a YouTube personality, rapper, boxer, and businessman. His income streams include revenue from YouTube channels, music sales and streams, boxing pay-per-view events, brand endorsements, and his stake in the Prime Hydration energy drink.
KSI’s Earnings and Revenue Streams
KSI’s financial success is built upon multiple pillars. Between September 2022 and September 2023, he earned around $25 million. His primary YouTube channel, “KSI,” boasts over 24.1 million subscribers and has generated billions of views. In addition, he operates two other YouTube channels, “JJ Olatunji” and “KSIClips,” further contributing to his overall revenue through ad revenue and sponsorships.
His involvement with the YouTube group the Sidemen also significantly boosts his income. The Sidemen manage four channels – “Sidemen,” “MoreSidemen,” “SidemenReacts,” and “SidemenShorts” – each generating substantial revenue through views, merchandise sales, and brand collaborations. Specific figures for KSI’s earnings from the Sidemen channels are not publicly disclosed, but industry analysts estimate it to be a significant portion of his annual income.
In the music industry, KSI has released several successful albums and singles. His debut album, “Dissimulation,” reached #2 on the UK Albums Chart. While specific sales figures vary, the album achieved Gold certification, indicating substantial sales and streaming revenue. His second album, “All Over the Place,” topped the UK Albums Chart, further solidifying his position as a commercially successful musician. His singles, such as “Lamborghini,” which reached #30 on the UK Singles Chart, contribute to his income through royalties and licensing agreements.
KSI’s boxing career has also provided significant financial gains. His first fight against Logan Paul in August 2018 generated substantial revenue, with approximately 1.3 million pay-per-view purchases. While estimates vary, it is believed that KSI earned around $2 million from this fight, including merchandise sales. The rematch in November 2019, broadcast by DAZN USA, likely netted him over $3 million, including guaranteed payments and percentages from pay-per-view sales. KSI also fought Joe Weller, with 1.6 million watching live on YouTube and garnering 21 million views within 24 hours. The earnings from this fight, though less than the Paul fights, still contributed to his growing net worth.
KSI’s association with Prime Hydration, the energy drink he co-promotes with Logan Paul, is a crucial component of his financial portfolio. Prime Hydration generated $565 million in revenue between December 2022 and December 2023, according to unverified reports. Although KSI and Logan Paul do not own the majority stake (which is controlled by Congo Brands), they are believed to have significant equity in the brand. If they each own 20%, their stakes could be valued at around $600 million based on industry comparisons (e.g., Rockstar Energy’s sale to Pepsi). However, if they own a combined 20%, their individual stakes would be worth $300 million each. Given the unverified nature of revenue figures and the unknown equity split, these values are speculative but indicate substantial potential wealth.
Early Life and Career Beginnings
Olajide Olayinka Williams Olatunji was born on June 19, 1993, in Watford, Hertfordshire, England. He grew up in a middle-class family; his mother, Yinka, is from London, and his father, Jide, is from Nigeria. KSI attended Berkhamsted School, a private school in Hertfordshire. The annual tuition fees at Berkhamsted School range from approximately £18,000 to £22,000 per year, indicating a significant investment in his education.
KSI’s YouTube career began in 2008 with his first channel, “JideJunior.” He created the “KSIOlajideBT” channel in July 2009, focusing on FIFA gameplay commentary. As his channel grew, he began earning a steady income, which led to his decision to drop out of sixth form college to pursue YouTube full-time. By 2012, KSI had reached one million subscribers, a significant milestone that validated his career choice and set the stage for future success.
In 2013, KSI signed with Polaris, a sub-network of Maker Studios. In October of the same year, he joined the Sidemen. KSI’s initial income from YouTube was relatively modest but grew exponentially as his subscriber base increased and he secured brand sponsorships. Specific early earnings figures are not publicly available, but his decision to leave formal education indicates that his YouTube revenue was sufficient to support himself.
KSI’s Music Career in Detail
KSI’s foray into music has been a financially rewarding venture, supplementing his income from YouTube and boxing. His debut album, “Dissimulation,” released in May 2020, marked a significant milestone. It reached #1 on the Irish Albums Chart and #2 on the UK Albums Chart. The album featured several successful singles, including “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), “Houdini” (featuring Swarmz and Tion Wayne), and “Killa Killa” (featuring Aiyana-Lee).
Specific sales and streaming numbers for “Dissimulation” are proprietary, but achieving Gold certification in the UK signifies sales of over 100,000 units. Streaming revenue from platforms like Spotify, Apple Music, and Amazon Music also contributed significantly. Based on industry estimates, a Gold-certified album can generate hundreds of thousands of dollars in streaming royalties alone.
KSI’s second album, “All Over the Place,” released in 2021, topped the UK Albums Chart, further cementing his status as a successful recording artist. This album included the Gold-certified singles “Really Love” (featuring Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals). Topping the UK charts typically translates into substantial album sales and streaming revenue, potentially exceeding the earnings from his previous album.
In addition to his albums, KSI has released several EPs, including “Keep Up” (2016), “Jump Around” (2016), “Space” (2017), and “Disstracktions” (2017). While EPs generally generate less revenue than full-length albums, they still contribute to his overall income through sales and streaming royalties. Specific revenue figures for these EPs are not publicly available.
KSI’s music career also includes collaborations with other artists, further boosting his visibility and earnings. Being featured on singles by BlacknWhite, Sway, and Yogi provided additional revenue streams through royalties and performance fees. Specific details of these collaborations are typically confidential, but they represent a valuable component of his music income.
Boxing Career Financial Details
KSI’s venture into boxing has been both a high-profile and lucrative endeavor. His first fight against fellow YouTuber Logan Paul on August 25, 2018, was promoted as “the biggest internet event in history.” The event generated an estimated 2.25 million viewers live, with 1 million watching via pay-per-view and another estimated 1.2 million watching illegally via Twitch streams. Ultimately, 1.3 million purchased the fight via PPV, generating around $13 million in revenue. It is estimated that KSI and Logan Paul each earned around $2 million total from the match before taxes, considering additional sources like merchandise sales. While specific contractual details are confidential, this figure is a reasonable estimate based on industry standards.
The rematch, held on November 9, 2019, at the Staples Center in Los Angeles, was broadcast by boxing company DAZN USA. For this fight, both KSI and Logan Paul were guaranteed a minimum of $900,000. However, their total earnings for the second fight likely topped $3 million each, factoring in pay-per-view revenue and other potential bonuses. This increase in earnings reflects the increased commercial appeal and wider viewership of the rematch.
KSI’s earlier fight against Joe Weller also generated significant revenue. Approximately 1.6 million viewers watched the fight live on YouTube, and it garnered 21 million views within 24 hours. While the financial returns from this fight were likely lower than those from the Logan Paul fights, it still contributed to KSI’s overall earnings.
Beyond the fight purses themselves, KSI’s boxing career has opened up additional income streams, including sponsorships and endorsements. Brands often seek to associate with high-profile boxing events, and KSI’s participation has enabled him to secure lucrative sponsorship deals. Details of these deals are generally confidential.
Prime Hydration and Equity Stakes
The energy drink “Prime Hydration,” co-promoted by KSI and Logan Paul, is a significant component of KSI’s net worth. Launched in January 2022, Prime has quickly become a popular beverage brand. According to unverified reports from Prime, the drink generated $565 million in revenue between December 2022 and December 2023. However, the accuracy of these revenue figures cannot be independently verified.
KSI and Logan Paul do not own the majority stake in Prime Hydration. The brand is primarily controlled by Congo Brands, a Louisville-based umbrella company co-owned by Max Clemons and Trey Steiger. However, KSI and Logan Paul are believed to have substantial equity in the brand, potentially either owning 20% each or a combined 20%. The exact equity split is not publicly known.
The valuation of Prime Hydration is speculative, but industry analysts have drawn comparisons to other energy drink brands. When Rockstar Energy was sold to Pepsi for $3.8 billion in 2020, it was generating $800 million in revenue. This suggests a valuation multiple of approximately 4.75 times revenue. If Prime Hydration is indeed doing $565 million per year in revenue, its overall value could be estimated at around $2.68 billion (4.75 times $565 million). A 20% stake in a company valued at $2.68 billion would be worth approximately $536 million. A 10% stake would be worth $268 million. These figures are based on certain assumptions and comparisons and should be considered as estimates.
Prime Hydration has also lined up a roster of celebrity endorsers, including quarterback Patrick Mahomes, soccer star Erling Haaland, and MMA fighter Alexander Volkanovski. It is probable that these celebrities were granted equity in exchange for their endorsement. The specifics of these equity arrangements are private.
Real Estate Holdings
In a 2020 interview, KSI mentioned owning more than ten properties in England, with a combined worth exceeding £10 million. In December 2021, KSI purchased a new home in London for £10 million.
Details regarding specific addresses, purchase prices, and rental yields are not publicly available.
Personal Investments and Charity Work
KSI has also invested in various ventures.
KSI has consistently demonstrated a commitment to charitable causes. He has participated in television events such as “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.” In 2015, he donated $10,000 to YouTuber Castro1021’s online charity stream. KSI has also taken part in a Race Against Slime event to raise money for SpecialEffect, a U.K.-based organization that helps people with physical disabilities play video games. KSI and the Sidemen have hosted three charity football events, raising approximately £400,000 for charities like Childline and the Saint’s Foundation. In 2020, KSI donated $60,000 to the Black Lives Matter Global Network Foundation and clothing to the Seaview Project. He also supported “The Independent’s” Help the Hungry campaign and the “Evening Standard’s” Food for London Now campaign.
