Paul Rodriguez Jr. Net Worth

What Is Paul Rodriguez Jr. Net Worth’ Net Worth?

Paul Rodriguez Jr., also known as “P-Rod,” is an American professional street skateboarder, actor, and entrepreneur. As of November 2024, Paul Rodriguez Jr Net Worth is estimated to be $6 million. This net worth is primarily attributed to his successful skateboarding career, lucrative endorsements, and business ventures.

Early Life and Career Beginnings

Paul Martin Rodriguez Jr. was born on December 31, 1984, in Tarzana, Los Angeles, California. His father is actor and comedian Paul Rodriguez. At the age of 12, P-Rod received a skateboard as a Christmas present and quickly developed a passion for the sport. By 14, he was sponsored by a local skateboard shop named “One Eighteen,” managed by Andy Netkin, who recognized his potential. DNA Skateboards was Rodriguez’s first company sponsor, and he appeared in the 1999 video Microanalysis.

Rodriguez’s early sponsors included DNA Skateboards and City Stars. At 16, he joined City Stars, a company co-founded by professional skateboarder Kareem Campbell. Despite being an amateur, Rodriguez earned the last part in the video Street Cinema, which is typically reserved for esteemed professionals. In 2002, he turned professional and started riding for Girl Skateboards. Eric Koston, whom Rodriguez calls his all-time favorite skateboarder, asked him to join the Girl team. He considers this the most significant event in his skateboarding career. Rodriguez was sponsored by Girl from ages seventeen to nineteen, appearing in the Girl Skateboards film *Yeah Right*.

Skateboarding Career: Milestones and Achievements

Paul Rodriguez Jr. has had a prolific career in skateboarding. His accomplishments include:

X Games Medals: Eight medals, including four gold. He won gold medals at the X Games in 2004, 2005, 2009, and 2012 in the Street category.
Street League Skateboarding: Won the Street League Skateboarding competition in 2012 and 2013.
Tampa Pro: First place at the Tampa Pro (Street) in 2010.
Battle at the Berrics: Won the Battle at the Berrics in 2010.
Transworld Skateboarding’s Rookie of the Year: Awarded in 2002.
Influence: Named one of the 30 most influential skaters of all time by Transworld Skateboarding in 2011.

In February 2013, Rodriguez identified his debut professional signature skateboard with Girl as his favorite deck graphic of all time.

Sponsorships and Endorsements

Rodriguez’s financial success is significantly boosted by his sponsorships and endorsements. Notable partnerships include:

Nike Skateboarding: Rodriguez is a senior team rider for Nike’s skateboarding division (Nike SB). He released his first signature Nike shoe in 2005, following his departure from éS Footwear. By May 2014, he had released his eighth signature skate shoe model.
Primitive Skateboarding: Founded his own brand, Primitive Skateboarding, in 2014.
Target: A major sponsor, with Rodriguez even having a private skatepark featuring design elements from Target.
Mountain Dew: Another key sponsor with branding incorporated into his private skatepark.
Nixon Watches, Incase Designs, Glassy Sunhaters, Markisa, Venture, Andalé Bearings: All contribute to his endorsement portfolio.

As of January 19, 2016, Rodriguez is sponsored by Primitive Skateboarding, Nike Skateboarding, Target, Nixon Watches, Incase Designs, Primitive Skateshop, Glassy Sunhaters, Markisa, Venture, and Andalé Bearings. His manager, as of June 2014, is Circe Wallace.

In early 2013, Rodriguez helped Danny Way to relaunch skateboard deck brand Plan B with owners Way and Colin McKay, before launching Primitive Skateboarding in June 2014. He eventually departed from Plan B and released a collection of 500 gold-colored skateboard decks, which sold out immediately.

Business Ventures: Primitive Skateboarding and Beyond

Paul Rodriguez Jr Net Worth is not only driven by endorsements but also through his entrepreneurial endeavors. Key ventures include:

Primitive Skateboarding: Founded in April 2014, with Rodriguez as president and Andy Netkin as CEO. The brand includes skateboard decks, apparel, and a retail store.
Markisa: An accessory brand.
Andalé Bearings: A skate brand.

Rodriguez’s idea for Primitive Skateboarding began in 2012. Primitive started as a store before developing into a clothing and skate brand. According to a 2020 interview, Rodriguez had the connection with Nike and Nike helped Primitive open its store.

Rodriguez partnered with Andy Netkin, founder of Primitive Apparel, to conceive Primitive Skateboards as part of the Primitive business. Since June 2014, Rodriguez has been the investor and owner of skateboard brands, skateboard deck, skate apparel and retail store Primitive, accessory brand Markisa, and skate brand Andale.

Acting Career

Beyond skateboarding, Paul Rodriguez Jr. has ventured into acting, adding to his income streams. His acting credits include:

Films: *Vicious Circle* (2008) and *Street Dreams* (2009).
Television: He appeared in *Selena: The Series* on Netflix, playing Roger Garcia, the guitarist for Los Dinos.
Video Games: Appearances in Tony Hawk video games.

Rodriguez is the co-owner and co-founder of Primitive Skateboarding. He received his first skateboard at age 12, and was sponsored by Andy Netkin by age 14. He rose through the skateboarding ranks riding for City Stars at age 16, then Girl Skateboards in 2002.

Real Estate and Investments

Rodriguez has diversified his investments, particularly in real estate. In a 2020 interview, Rodriguez mentioned investments in multifamily real estate and storage facilities. He also participates in the stock market with the assistance of a financial planner. His real estate ventures reflect a strategy to build generational wealth, benefiting his daughter and family.

Rodriguez owns a private skateboard park in Canoga Park, California. The park features design elements from his sponsors Mountain Dew, Nike SB, and Target. He designed the park with skateboard park builder Mike Roebke, who used a computer program to blend his ideas with drawings from Rodriguez. Rodriguez enjoys skating there and feels blessed to have such a place at his fingertips.

Nike Signature Shoe Line

Paul Rodriguez Jr. is one of a few athletes, including Michael Jordan, Kobe Bryant, and LeBron James, to have 10 Nike signature shoes. His first signature shoe with Nike SB, the Zoom Air Paul Rodriguez, was released in 2005. Kobe Bryant personally congratulated Paul and joined him in London in 2012 to help launch Paul’s tenth Nike SB P-Rod shoe.

Paul Rodriguez Jr. has a private skateboard park in LA.