Overview

Reginald Wayne Theus (born October 13, 1957) is an American basketball coach and former player. He played 13 seasons in the National Basketball Association (NBA), where he was a two-time NBA All-Star. He is currently the men’s basketball head coach and athletic director at Bethune–Cookman. He was the head coach for the NBA’s Sacramento Kings and in college with the New Mexico State Aggies and the Cal State Northridge Matadors men’s teams. He was also an assistant coach for the Louisville Cardinals under Rick Pitino. After attending UNLV and having a successful college career, Theus was selected by the Chicago Bulls with the 9th pick of the 1978 NBA draft. A 6’7″ guard, Theus averaged 16.3 points per game during his first season and was the runner-up for the 1979 NBA Rookie of the Year Award. He was second on the team in scoring behind Artis Gilmore, a future Naismith Memorial Basketball Hall of Fame inductee. Theus had career totals of 19,015 points and 6,453 assists, averaging 18.5 and 6.3 in 1026 NBA games.

Bethune–Cookman

Head coach / Athletic director

What Is Reggie Theus Net Worth?

As of late 2024, estimates place Reggie Theus’s net worth around $6 million. This figure reflects his earnings from a 13-season NBA career, subsequent coaching positions, and other ventures. While precise details of his investments and endorsements remain private, his career trajectory provides insight into the accumulation of his wealth.

Early Life and Career Beginnings

Reggie Theus was born on October 13, 1957, in Inglewood, California. He honed his basketball skills at Inglewood High School, where he garnered attention for his athletic abilities. After high school, Theus attended the University of Nevada, Las Vegas (UNLV). At UNLV, he played for the Runnin’ Rebels, leading the team to the Final Four in 1977. In 1989, Theus was inducted into the UNLV Athletic Hall of Fame, and in 1997, his #23 jersey was retired.

In 1978, Theus was drafted into the NBA by the Chicago Bulls as the 9th overall pick. His early NBA career saw him named to the NBA All-Rookie First Team. During his time with the Bulls, his salary escalated to $150,000 in his final season with the team. He played with the Bulls until 1984.

NBA Career Earnings and Highlights

Reggie Theus played 13 seasons in the NBA, during which he accumulated significant earnings through his contracts. While detailed salary information for each year is not readily available, his final year with the New Jersey Nets in 1990-91 saw him earn $765,000. Adjusted for inflation, this equates to approximately $1,850,222 in today’s dollars. Throughout his NBA career, Theus played for several teams, including the Chicago Bulls, Sacramento Kings, Atlanta Hawks, Orlando Magic, and New Jersey Nets. He was a two-time NBA All-Star, selected in 1981 and 1983. By the end of his NBA career, Theus had amassed a total of 19,015 points and 6,453 assists, averaging 18.5 points and 6.3 assists per game over 1026 games.

Transition to Coaching and Subsequent Income

After retiring from professional basketball, Reggie Theus transitioned into coaching, which has been a consistent source of income. His coaching career began with the Las Vegas Slam of the ABA in 2002. He then served as an assistant coach at Louisville from 2003 to 2005. In 2005, Theus became the head coach at New Mexico State, where he coached until 2007, leading the team to a 41-23 record. From 2007 to 2008, he coached the Sacramento Kings. His record with the Kings was 44-62. Subsequently, he was an assistant for the Minnesota Timberwolves from 2009 to 2011. He coached the Los Angeles D-Fenders of the D-League from 2012 to 2013 and then became the head coach at Cal State Northridge in 2013, where he remained until 2018. At Cal State Northridge, Theus led the team to the Big West Tournament final in 2014, achieving 17 wins in his first year, the most since the 2008-09 season. Since July 7, 2021, Theus has been the head men’s basketball coach and athletic director at Bethune-Cookman University. As of 2025, his annual salary at Bethune-Cookman University is around $200,000.

Real Estate and Assets

Information regarding Reggie Theus’s real estate holdings is limited. However, it is reported that he owns a $2 million estate in Phoenix, Arizona. Beyond this, details on specific properties, private planes, or luxury cars are not publicly available.

Endorsements and Business Ventures

Specific details about Reggie Theus’s endorsements and business ventures are not widely publicized. While he secured a four-year, no-cut contract with the Chicago Bulls with a bonus up front, details on endorsements have not been specified in available sources. He is available for speaking engagements, product endorsements, and corporate events, which would contribute to his income.

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