Overview

Richard Eugene Piana (1970-09-26 – 2017-08-25) was a truly larger-than-life American bodybuilder, businessman, and YouTuber. Born in Glendale, California, he was raised in Sacramento and quickly became enthralled with bodybuilding. He started lifting weights at age 11 and competing at 15. Piana won the NPC Mr. Teen California in 1989 and NPC Mr. California in 1998, along with other competitions. Rich was very open about his steroid use, which was controversial. In his later years, Piana focused on his YouTube channel and his nutrition product line, 5% Nutrition, which he founded in 2014. The name represents the 5% of people willing to do whatever it takes to achieve their dreams. Piana promoted his brand and shared his views on steroids and hormones, including their consequences. He passed away at the age of 46. Piana’s honesty and openness made him a popular figure in the weightlifting community.

5% Nutrition

Founder

What Is Rich Piana’s Net Worth?

Rich Piana, an American bodybuilder and entrepreneur, had a net worth of $4 million at the time of his passing in August 2017. This wealth was primarily accumulated through his bodybuilding career, endorsements, and, most significantly, his successful line of nutrition products, Rich Piana: 5% Nutrition. While specific details regarding the exact breakdown of his net worth (e.g., income from specific product lines, endorsements, or investments) are not publicly available, the success of his supplement company played a significant role.

Career and Business Ventures of Rich Piana

Piana’s career spanned over two decades. He started weightlifting at the young age of 11 and by 18, he had already secured titles like Mr. Teen California. This early success laid the foundation for his future endeavors. Throughout his career, he achieved victories in competitions such as the 2003 Mr. California, the 2009 Mr. California, the 2009 Border States Classic Championships, and the 2009 NPC Sacramento Pro. Although the financial rewards from these competitions are not precisely documented, they contributed to his early income and established his name within the bodybuilding community.

The most substantial contributor to Rich Piana’s net worth was undoubtedly his nutrition product line, Rich Piana: 5% Nutrition. Launched to cater to the bodybuilding and fitness community, the brand offered a range of supplements designed to enhance performance and muscle growth. The “5%” in the name represented Piana’s philosophy of giving 100% effort in all aspects of life, with the remaining 5% being the extra push needed to achieve goals. While detailed sales figures for 5% Nutrition are not publicly accessible, the brand achieved considerable popularity, generating significant revenue through online sales, retail partnerships, and endorsements. Specific information about the initial investment in the company, the year-over-year revenue growth, and profit margins remains private.

Beyond his supplement line, Piana also cultivated a strong online presence, amassing a large following on social media platforms like Instagram and YouTube. These platforms served as promotional channels for his products and allowed him to engage directly with his audience. Through sponsored content, affiliate marketing, and merchandise sales, Piana was able to generate additional income streams. Detailed records of earnings from these online activities are not publicly available, but given his substantial follower count and active engagement, they likely contributed meaningfully to his overall net worth. He created a lifestyle brand around himself and his “whatever it takes” attitude towards bodybuilding and life.

Real Estate and Personal Assets

While precise details on Rich Piana’s real estate holdings are scarce, it is known that he owned a substantial property in the Los Angeles area. He also owned a house in Bradenton, Florida. Information about the purchase prices, mortgage details, or any rental income generated from these properties is not publicly available. It is reasonable to assume that his real estate assets formed a notable portion of his overall net worth, given the high property values in Southern California and Florida.

Specific details regarding Rich Piana’s vehicle collection are not comprehensively documented in publicly accessible sources. However, given his high profile and apparent fondness for luxury items, it can be reasonably inferred that he owned multiple high-end vehicles. Details regarding the makes, models, and estimated values of such vehicles are not available.

Although there is no available record of Rich Piana’s holdings of private aircrafts, it is unlikely that he did not own one at the time of his death. Information regarding ownership of private jets or yachts is not publicly accessible.

Earnings and Financial Milestones

Due to the private nature of his business dealings and personal finances, specific yearly income statistics for Rich Piana are not available. It is known that his income fluctuated throughout his career depending on the success of his supplement line, endorsement deals, and online engagement. There are no public records that indicate Piana’s annual compensation for the years leading up to his death.

Key financial milestones in Rich Piana’s career undoubtedly included the launch and growth of his 5% Nutrition product line. The expansion of the brand, the establishment of retail partnerships, and the growth of his online audience were all pivotal moments that contributed to his increasing net worth. Specific financial details relating to these milestones, such as the initial investment in 5% Nutrition, the timeline for achieving profitability, or the valuation of the company at various stages, are not publicly accessible.

While there are no explicit reports of Rich Piana making significant personal investments in publicly traded companies, real estate ventures, or other alternative assets, his focus was primarily on building and scaling his 5% Nutrition brand. However, details surrounding specific investments or holdings remain private. It is important to note that this information may exist but is not part of the public record.

Personal Life and Lifestyle

Rich Piana openly discussed his personal life and his use of anabolic steroids and synthetic human growth hormone during his bodybuilding career. He shared his perspectives on the risks and rewards of steroid use. It is important to note that Piana did not promote or encourage steroid use among his followers.

Beyond his bodybuilding career and business ventures, Piana was known for his flamboyant personality, his tattoos, and his overall commitment to living life on his own terms. Specific details relating to his daily routines, personal habits, or social activities are not widely documented.

Rich Piana passed away on August 25, 2017, at the age of 46, following a medical emergency. At the time of his death, his net worth was estimated at $4 million. The information regarding the distribution of his assets and any inheritance details has not been made public.

© 2025 Net Worth Ranker / All Rights Reserved