What Is Roberto Baggio’s Net Worth?
Roberto Baggio, the revered Italian retired professional soccer player, boasts a net worth of approximately $15 million as of 2025. This substantial wealth is primarily attributed to his illustrious career as a footballer, which spanned over two decades and included stints with several high-profile clubs. Baggio’s earnings were derived from a combination of factors, including lucrative player contracts, endorsements, and other ventures associated with his fame and status in the sport.
Baggio’s Career and Earnings
Baggio began his senior career in 1982 with Vicenza, and Fiorentina purchased Baggio in 1985 for €1.4 million. In 1990, Baggio made a high-profile move to Juventus for a then-record-breaking fee of €12.90 million, a transfer that sparked riots in Florence. After five seasons in Turin and receiving the Ballon d’Or, Baggio moved to AC Milan in 1995 for a transfer fee of €9.30 million. In 1997 (two seasons later), he moved again to Bologne for a transfer fee of €2.80 million. Finally, in 1998, Inter were to sign Baggio for €1.8 million. During his time with these clubs, Baggio secured two Serie A titles, a UEFA Cup, and a Coppa Italia. His most notable achievements include winning the FIFA World Player of the Year award and the Ballon d’Or in 1993. He is also the only Italian player to have scored in three World Cups. Baggio scored 205 goals in Serie A, making him the seventh-highest scorer of all time.
While precise details of Baggio’s salaries and bonuses with each team are not fully available in public records, reports indicate that he commanded a staggering €1 million annual salary, along with endorsement deals. He also had a personal record 39 goals across all competitions, scoring 23 goals in Serie A, 3 in the Coppa Italia, 8 goals in European competitions and 5 goals for Italy, helping his national side qualify for the World Cup.
Endorsements and Post-Retirement Activities
Throughout his career, Roberto Baggio was a sought-after figure for endorsements, enhancing his earnings. Baggio has featured in several Diadora commercials, as he endorsed their products. In July 2017, Diadora teamed up with Baggio once again to launch the new Signature Match Winner RB Capsule Collection. These partnerships further contributed to his income and net worth, adding to his already substantial earnings from his playing career. He was also nominated Goodwill Ambassador of the Food and Agriculture Organization of the United Nations in 2002.
Since retiring from professional soccer in 2004, Baggio has remained active in various capacities. He served as the President of the technical sector of the Italian Football Federation and has been involved in charitable activities. In 2010 Baggio received the Man of Peace award from the Nobel Peace Prize Laureates in recognition on his activism on human rights. These post-retirement endeavors, while not as financially rewarding as his playing days, have likely contributed to maintaining his financial stability.
Assets and Lifestyle
Baggio lives in Altavilla Vicentina with his family, where he owns a farm. He owns two cars a Range Rover Vogue, purchased at $150,000 and a Ferrari 458 Italia, valued at around $250,000. Baggio has maintained a relatively private lifestyle, focusing on his family and personal interests. In recent years, Baggio has been involved in various charitable activities and has expressed a passion for environmental conservation. He enjoys spending time in nature and has a keen interest in wildlife preservation.
Roberto Baggio: Key Milestones
- 1985: Fiorentina purchased Baggio for €1.4 million.
- 1990: Signed with Juventus for a record-breaking fee of €12 million.
- 1993: Named FIFA World Player of the Year and won the Ballon d’Or.
- 1995: Moved to AC Milan for a transfer fee of €9.3 million.
- 1997: Transferred to Bologna for €1.8 million.
- 1998: Signed with Inter Milan for €1.8 million.
- 2002: Nominated Goodwill Ambassador of the Food and Agriculture Organization of the United Nations.
- 2004: Named by Pelé in the FIFA 100 list of the world’s greatest living players.