Net Worth Ranker
What Is Scooter Braun’s Net Worth?
Scooter Braun, the American music manager and entrepreneur, has amassed a significant fortune over his career. As of 2025, Scooter Braun’s net worth is estimated to be $500 million. This substantial wealth is primarily attributed to his success in artist management, strategic investments in music catalogs, and ventures into film, television, and technology through his company, SB Projects.
Early Career and Rise to Prominence
Scott Samuel Braun was born on June 18, 1981, in New York, New York. During his school years, Braun excelled as an athlete and award-winning filmmaker. While attending Emory University, he began organizing parties, which quickly gained popularity and led to opportunities to organize after-parties for prominent stars like Britney Spears, Eminem, and Ludacris. This early success led to an invitation to work for Jermaine Dupri’s So So Def Records, where he became the executive director of marketing while still a college student. Braun left Emory University after his junior year to fully dedicate himself to his burgeoning career. He managed events for the NBA and for Britney Spears’ Onyx Hotel Tour. A pivotal moment early in his career was brokering a $12 million promotional partnership between Ludacris and Pontiac, which involved Ludacris driving a Pontiac in one of his music videos and featuring his song in a Pontiac commercial.
Braun’s career trajectory shifted dramatically in 2006 when he discovered a 12-year-old Justin Bieber performing a Ne-Yo cover song on YouTube. Recognizing Bieber’s potential, Braun reached out to Justin’s mother, Pattie, and convinced her to visit him in Atlanta for a trial period. After several weeks of collaboration, Braun persuaded them to move from Canada to the United States. In the US, Braun presented Justin to several artists, including Justin Timberlake, Ludacris, and Usher Raymond. Usher then convinced his mentor, L.A. Reid, to sign Justin to a deal with Island Def Jam as the first artist under the newly formed Raymond-Braun Music Group. Justin Bieber’s subsequent success as a global popstar, with hundreds of millions of albums and singles sold worldwide, significantly contributed to Scooter Braun’s net worth. Today, Scooter Braun continues to work primarily as a talent manager while also running his own record label, Schoolboy Records. His client roster has included Asher Roth, Cody Simpson, Ariana Grande, Martin Garrix, Carly Rae Jepsen, Psy, The Wanted, Tori Kelly, and many more. Braun was named Best Talent Manager in 2016 at the International Music Industry Awards. In 2012, he appeared on the cover of Billboard magazine’s Forty Under Forty edition, and in 2013, he appeared on the cover again alongside Troy Carter and Guy Oseary. At the 2016 Billboard Touring Awards, Braun received the Humanitarian Award for his charitable work. Other artists who have been represented by School Boy Records include CL, Rixton, The Black Eyed Peas, Todrick Hall, Karlie Kloss, Cody Simpson, Lil Dicky, The Knocks, Madison Beer, and Cruz Beckham.
Ithaca Holdings and Strategic Investments
In 2010, Scooter Braun launched Ithaca Holdings LLC, an investment and holding company, with $120 million in venture funds raised from firms including Spotify and Uber. In 2017, private equity firm Carlyle Group became a minority investor in Ithaca. By 2019, Carlyle Group injected another major round of funds, valuing the company at $800 million. After the investment, Braun reportedly remained the majority owner. Ithaca Holdings has ventures across multiple industries, including television, film, and technology, adding considerably to Scooter Braun’s net worth. On June 30, 2019, Scooter reached a deal to acquire Big Machine Records for a reported $300 – $350 million with backing from Carlyle. Big Machine, founded in 2005 by Scott Borchetta, had discovered and signed a 15-year-old Taylor Swift after seeing her perform at a Nashville cafe. With the acquisition, Braun became the owner of Taylor’s first six albums, as well as a roster of artists including Sheryl Crow, Thomas Rhett, Florida Georgia Line, and Lady Antebellum. On November 17, 2020, Scooter sold Taylor Swift’s catalog to an investment firm called Shamrock Capital, which was founded by Roy E. Disney, one of Walt Disney’s nephews. The sale was reportedly for a higher amount than Braun paid a year and a half prior. The terms of the sale allowed Scooter to continue earning royalties off her music for years to come. In April 2021, Scooter sold his music investment firm, Ithaca Holdings, to a South Korean conglomerate for $1 billion, significantly boosting Scooter Braun’s net worth.
Real Estate and Personal Assets
Scooter Braun’s real estate portfolio and personal assets reflect his substantial wealth. In November 2014, Scooter and his then-wife, Yael Cohen, spent $13.1 million to acquire a mansion in Brentwood, California. Yael’s parents, David and Diane, have owned a $12.5 million house across the street since 2018. In January 2020, Scooter and Yael bought the house next door in an off-market transaction for $18 million. The sellers were John Travolta and his wife, Kelly Preston, who paid $3.5 million for the home in 1993. In 2014, Scooter put his former Sunset Strip home on the market for $4.6 million. In 2014, he listed a second Los Angeles home for $11.6 million, which he bought in 2011 for $5.7 million. They previously owned a home in Montecito, California, which they paid $10.9 million for in 2014 and sold in September 2021 for $28 million. In September 2021, a few months after filing for divorce, Scooter bought a $65 million mansion in Brentwood. In February 2022, Scooter sold a waterfront home in Austin, Texas, for $18 million. He quietly purchased the home two years prior for an undisclosed amount. In September 2022, Scooter bought a home known as Villa Tragara in Montecito from Ellen DeGeneres for $36 million.
Scooter Braun’s divorce from Yael Cohen in September 2022 also involved significant financial settlements. According to the terms of their divorce settlement, Scooter paid Yael a $20 million equalization payment and will pay her $60,000 per month in child support. Yael retained their $30+ million compound in Brentwood, several pieces of art, some bank accounts, and a Land Rover Defender. Scooter walked away with his $65 million mansion in Brentwood, a $40 million Gulfstream G450 private jet, and over 100 pieces of art valued at north of $100 million.
