Overview

Somaya Reece, also known as “La Jefa,” is a Salvadoran-American rapper, singer, songwriter, actress, model, and entrepreneur. She was born and raised in South Central Los Angeles. Her career began to take off on MySpace, and she gained widespread recognition as a cast member on VH1’s “Love & Hip Hop: New York.” Somaya has also appeared in other reality shows, including “Famously Single” and “First Family of Hip Hop.” Beyond her entertainment career, Reece is a businesswoman. She launched the health and wellness brand Get Slim Detox Tea, and has an investment arm called Reece Capital Holdings, which provides startup capital to other businesses. She also launched a joint record label and television/film production venture, “La Rosa Ent” and “The Greatest Entertainment.” Somaya is also involved in philanthropy, advocating for women’s rights and raising awareness about various social issues.

La Rosa Ent

CEO

What Is Somaya Reece’s Net Worth?

As of 2024, Somaya Reece’s net worth is estimated to be $4 million. This wealth has been accumulated through various ventures in the entertainment industry and her entrepreneurial endeavors.

Early Career and Rise to Fame

Somaya Reece, born Ginie Castro on June 17, 1977, in Los Angeles, California, is a first-generation American of Salvadoran and Puerto Rican descent. She faced challenges adapting to US culture but excelled in her pursuits. Reece’s career began with an interest in acting. After graduating with a degree in theater from the University of California, Los Angeles, she met with William Morris agents, which led to roles in over 45 national commercials. Somaya gained initial fame through viral marketing on MySpace, where she received over 5,000 friend requests daily, and her videos garnered over 31 million views.

Earnings from Music and Entertainment

Somaya Reece transitioned into the music industry, where she achieved significant milestones as an independent artist. Her debut single, “Mira Mi Pum Pum,” garnered over 3.3 million spins in just ten and a half weeks, debuting on Latino 96.3’s “Latino Top 20 Countdown.” Her second single, “Girls Night,” reached over 1 million spins in less than 10 weeks. Somaya’s music has topped the charts on platforms like Imeem and Myspace, placing her alongside popular artists such as the Jonas Brothers, Beyonce, and Shakira. In September 2009, her music crossed over into the UK market, with her single “Ooh Baby Baby” being played on Liberty Radio and Choice FM. In January 2011, Somaya Reece was recognized as a “Female Emcee You Need To Know” in XXL magazine.

Love & Hip Hop and Television Appearances

Somaya Reece’s profile rose significantly after joining the cast of “Love & Hip Hop: New York” on VH1 in 2011. Her journey as a struggling artist resonated with viewers, increasing her public visibility and contributing to her net worth. Besides “Love & Hip Hop”, Somaya has also appeared in other reality series such as “Famously Single” and “First Family of Hip Hop.” She also made appearances in films such as “American Psycho” (2002), “The Scorpion King” (2002), “Ride or Die” (2003), “Miss Cast Away” (2004), “GB2525” (2008), “The Girl From The Naked Eye” (2009), and “Go For It” (2009), as well as television shows like “Girlfriends” and “Entourage.”

Entrepreneurial Ventures and Business Acumen

Capitalizing on her fame, Somaya Reece ventured into entrepreneurship, launching her health and wellness brand, Get Slim Detox Tea. This venture proved to be very successful; in its early stages, Somaya started with just $500 and a laptop. Her mother and sister helped with packing orders. By the following year, the tea company reached $2.5 million in revenue. In addition to her fitness brand, Reece also owns a clothing line and store and co-founded La Rosa Ent and The Greatest Entertainment, a record label and television/film production company, further diversifying her income streams.

Endorsements and Brand Partnerships

Somaya Reece has appeared in high-profile campaigns for well-known brands. These include Ralph Lauren, DKNY, Colgate, Pepsi, Budweiser, and Coors Light. These endorsements have added to her income and public recognition.

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