Overview

DeAndre Cortez Way (born July 28, 1990), known professionally as Soulja Boy, is an American rapper, record producer, actor, and entrepreneur. He rose to prominence with his self-released 2007 debut single, “Crank That (Soulja Boy),” which topped the Billboard Hot 100. This early success led to a major record deal and wealth accumulation from album sales, digital downloads, and concert tours. His subsequent albums, including iSouljaBoyTellem and The DeAndre Way, have also contributed to his net worth. Beyond music, Soulja Boy launched his own record label, SODMG (Stacks on Deck Money Gang), which supported his music and signed other artists. He also ventured into the fashion world, introducing his clothing line “BLVD Supply,” featuring streetwear that resonates with his fan base. Soulja Boy is noted for his pioneering use of grassroots social media and digital marketing strategies. He has received a Grammy nomination and is considered a pioneer of digital self-promotion in hip-hop.

SODMG (Stacks on Deck Money Gang)

Founder

What Is Soulja Boy’s Net Worth?

As of February 27, 2025, Soulja Boy’s net worth is estimated to be $5 million. This valuation reflects his earnings from music, business ventures, and other endeavors over his career.

Early Career and Musical Success

DeAndre Cortez Way, known professionally as Soulja Boy, was born on July 28, 1990, in Chicago, Illinois. His family relocated to Atlanta, Georgia, when he was six, sparking his initial interest in rap music. At 14, he moved to Batesville, Mississippi, where his father supported his musical aspirations by creating a recording studio at their home. This environment facilitated his early exploration of music production and songwriting.

Soulja Boy began his career by posting his songs on SoundClick in November 2005. The positive reception led him to expand his online presence through YouTube and MySpace. In March 2007, he recorded “Crank That (Soulja Boy),” which became his breakout hit. Along with the song, he created a low-budget music video showcasing the “Crank That” dance, which significantly boosted the song’s popularity.

By the end of May 2007, “Crank That (Soulja Boy)” had gained radio airplay, leading to a record deal with Interscope Records. The song peaked at number one on the Billboard Hot 100 in September 2007, holding the top spot for seven non-consecutive weeks. This success earned Soulja Boy a Grammy nomination, marking a significant milestone in his early career. His first major-label album, “Souljaboytellem.com,” was released in October 2007, reaching number four on the U.S. Billboard 200 and achieving platinum certification by the RIAA.

Subsequent Albums and Business Ventures

Following the success of his debut album, Soulja Boy released “¡SouljaBoyTellem” in 2008 and “The DeAndre Way” in 2010. While these albums did not reach the same commercial heights as his first, they contributed to his continued presence in the music scene. In 2015, he released his fourth studio album, “Loyalty.” His fifth studio album, “How Can You Blame Me,” was initially slated for release in 2019 but was delayed. He released several mixtapes over the next few years and singles such as 2021’s “Pandemic.” In February 2021, Soulja Boy released “Soulja World” featuring Lil B.

Beyond music, Soulja Boy has engaged in various business ventures, including fashion and technology. He launched his own clothing line and utilized digital and social media platforms to promote his brand. These endeavors have diversified his income streams and contributed to his overall net worth.

In 2012, Soulja Boy earned over $7 million, securing his place among the Hip Hop Cash Kings for that year. This substantial income highlights a period of significant financial success driven by his music and business activities.

Controversial Claims and Contract Details

In 2011, reports surfaced that Soulja Boy had purchased a $55 million Gulfstream G5 private jet, supposedly spending $35 million on the jet and an additional $20 million on upgrades, including custom Italian leather seats, multiple liquor bars, flat-screen TVs, and updated bathrooms, floors, and cabinets. However, Soulja Boy’s team later clarified that these rumors were untrue.

In May 2016, Soulja Boy claimed to have signed a $400 million record contract. This claim was later clarified as a promotional deal with World Poker Fund Holdings to promote an online game called CelebrityWorld.com. According to a spokesman for World Poker Fund Holdings, the deal was “capped at $400 million” and based on a “forward-thinking valuation of the company,” emphasizing that it was not a full cash transaction.

Record Label and Collaborations

Soulja Boy founded his record label, Stacks on Deck Entertainment (SODMG), in 2004 while signed to Interscope. He signed various artists to the label. However, on May 30, 2016, he announced that all artists signed to SODMG had been dropped. In 2019, he re-signed Lil 100 and signed Atlanta artist 24hr. In April 2021, Soulja Boy signed a record deal with Virgin Music, marking a new chapter in his music career.

Throughout his career, Soulja Boy has collaborated with numerous hip-hop artists, including Gucci Mane, Sammie, Shawty Lo, and Arab. These collaborations have expanded his reach and influence within the music industry.

Personal Life and Real Estate

In June 2008, Ice-T publicly criticized Soulja Boy for “killing hip-hop,” sparking a feud that was later parodied on The Boondocks. On December 30, 2008, Soulja Boy was robbed and beaten in his home by masked men. On March 22, 2011, his younger brother, Deion Jenkins, was killed in a car crash.

In 2020, Soulja Boy had all of his face tattoos removed to pursue acting roles in film and television. He got his first face tattoo when he was 16. In September 2022, his girlfriend, Jackie, gave birth to their first child, a son.

Real estate records suggest that Soulja Boy has primarily rented mansions around Los Angeles. He rented a mansion in Northridge, CA, for roughly $8,000 per month and a home in Malibu in early 2019. He formerly owned a 7,500-square-foot mansion in McDonough, Georgia, which he purchased for $330,000 in October 2008 and sold in 2010 for $132,000.

Legal Issues and Controversies

Soulja Boy has faced several legal issues throughout his career. On October 7, 2009, he was arrested in Atlanta, Georgia, for obstruction, a misdemeanor. Other legal issues include weapon violations, alleged death threats, and a rape accusation that was denied by his spokesperson.

In 2021, his ex-girlfriend Nia Riley claimed that he put a gun to her head and kicked her in the stomach while she was pregnant, allegedly leading to a miscarriage. In February 2022, he was named in a class-action lawsuit against cryptocurrency company SafeMoon for promoting a pump-and-dump scheme.

In February 2019, Soulja Boy allegedly kidnapped and pistol-whipped an ex-girlfriend, Kayla Myers, holding her for six hours at his Malibu rental. In October 2023, he was ordered to pay Kayla $471,000 in damages. To satisfy the judgment, a court order authorized the seizure of his assets, including a yellow Mercedes Benz, a red Lamborghini, valuable jewelry, and cash.

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